3fs tehran lean startup machine - andraž logar
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Andraž Logar
Ericsson Nokia Siemens Outfit7 Publicis Renault Google Signtrace AMX Mindshapes (Playfish) CME StayToday
@3fs
@3fs
3fs www.3fs.si / @3fs
Ericsson Nokia Siemens Outfit7 Publicis Renault Google Signtrace AMX Mindshapes (Playfish) CME StayToday
Where I come from - Slovenia - 4 spin outs - 500s and YC investors - interested in top people (dev, design, product owners)
@3fs
Slovenia vs Iran
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- 2 m population - 20,273 km2 - 101/km2 - $23,702 nom. GDP - 3m tourists/year
- 77 m population (38x) - 1,648,195 km2 km2 (80x) - 48/km2 (0.5x) - $5,193 nom. GDP (0.2x) - 2m tourists/year (0.6x)
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3fs
Toshl(500s)
Toonia
Game Studio
Service RnD
Ericsson
Nokia Keyboarder
Povio(YC)
Igrajmo.se - hobby product - technology and design exercise - success around user numbers - complete revenue fail !
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Stripgenerator - hobby product - technology and design exercise - success around user numbers - almost revenue fail
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Lifestore - Plugger - service for Ericsson - built telco style - expensive exercise to find what users want - we were extremely lucky that is succeeded
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Toshl - hobby product - technology, design and usability exercise - success, due to Lean and MVP approach
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Groove Racer - hobby product - technology, design and revenue exercise - complete revenue fail - until! We launched it on mobile and very lean !
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Toonia - hobby product - technology, design, brand exercise - to follow Toshl’s path - very lean !
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Building a product - is crazy expensive - is crazy difficult - has high failure rate !- YOLO!
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What is Lean stuff? - maximization of learning per time unit - Eric Ries - mastermind - Steve Blank - another mastermind - Ash Maurya - realist
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3 chunks of product dev - problem worth solving? - MVP - scaling, finding cookie cutter
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Problem - pre-production phase - more important than solution - define it, understand it - validate it
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MVP - production phase - should solve problem - should not be crap, should be more than good enough - validate it
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Scale - post production phase - going back to problem solving - perfect time for fund raising (if needed) - validate always - cookie cutter
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Fineprint of building... - the really important stuff
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Canvas magic - constantly update it - simplify it (Lean canvas is simple enough) - seriously, write it down on a whiteboard
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Problem
Solution
Unique Value Proposition
Unfair Advantage
Customer Segments
Key Metrics Channels
Burn rate Revenue
What is UVP? - always target early adopters
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Problem
Solution
Unique Value Proposition
Unfair Advantage
Customer Segments
Key Metrics Channels
Burn rate Revenue
Unfair advantage? - something that cannot be copied over night - usually people or knowhow
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Problem
Solution
Unique Value Proposition
Unfair Advantage
Customer Segments
Key Metrics Channels
Burn rate Revenue
Channels/Marketing? - push vs pull - free vs paid - direct vs automated !
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Problem
Solution
Unique Value Proposition
Unfair Advantage
Customer Segments
Key Metrics Channels
Burn rate Revenue
Pricing? - pricing is black magic science - pricing defines your product more than you think - revenue models (pricing plans, up front, in-app...) !
@3fs
Problem
Solution
Unique Value Proposition
Unfair Advantage
Customer Segments
Key Metrics Channels
Burn rate Revenue
What about freemium? - lean approach is about learning first - freemium delays learning - low conversion, long validation, wrong metric - free users are not free - but!!!! !
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Problem
Solution
Unique Value Proposition
Unfair Advantage
Customer Segments
Key Metrics Channels
Burn rate Revenue
Go out. And interview - do it constantly (all phases) - talk to opinion makers, clients, Joe - write down their remarks!!! - do not stop until you get bored to death
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Learn - Lean = Learn - maximize learning by bold decisions, not optimization - learn by measure (clear measure goals) - learn by talk
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Ultimate pipeline - look at the ugly looking bubbles above
@3fsArticulate problem
Interview with problem
Learn and adjust
Build demo (as cheaply as
possiblle)
Interview with demo
Learn and adjust
Build and deploy MVP
Interview with MVP
Start measuring
(quantitatively)
Learn and adjust
Build 2.0 Cookie cutter
Outside money is... - plan A? - plan Z? - you want to learn - investor wants to grow - investors force you to refocus, they slow you down... !
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What is bootstrap? - not self funding! - funding with customer revenues !- bootstrap rules
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Note to yourself - lean is about learning - lean is about higher chance of success !- lean cannot be followed directly !!
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Stripgenerator room
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Gaming room
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Ericsson room
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Toonia room
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Toshl room
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Toshl room 2.0
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