3x ideálny
TRANSCRIPT
-
7/28/2019 3x Idelny
1/14
3x IdelnyDANIEL PISO / Client Service / Head of Production
SCR, Skuteckho 1, 974 01 Bansk Bystrica, [email protected], +421 48 415 31 70
-
7/28/2019 3x Idelny
2/14
Idelny workflowIdelny account vs clientIdelny nstroj BasecampDANIEL PISO / Client Service / Head of Production
SCR, Skuteckho 1, 974 01 Bansk Bystrica, [email protected], +421 48 415 31 70
-
7/28/2019 3x Idelny
3/14
SCR Client workshop 2013 | Created by SCR | 06/2013
-
7/28/2019 3x Idelny
4/14
Idelny workflow web projektovCorporate / Product / Portals / Microsite / Mobile app / Facebook app
VSTUPY KLIENTA
ITERCIE 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 1
Discovery and Research Software Analyse Quality Assurance an
User interviewsor surveys
Business needs Content developmentTesting - Functional, PePerformance,
User research Use Cases Copywriting Bug fixes
Competitivestudy
Information Architecture SEO analyse SEO expertise
Personas Sitemap Visual design
Function /Needs matrix Userflows Design core
ContentStrategy
Wireframe Design secondaries
Mockups / PrototypeWeb Design manual /Style guide
Usability testing Development
Software Archtecture
Engine Programming
Moduls developments
HTML / CSS coding
ASOV CELKY 1. Mesiac 2. Mesiac 3. Mesiac 4. Mesiac 5. Mesia
-
7/28/2019 3x Idelny
5/14
Sasn workflow web projektovCorporate / Product / Portals / Microsite / Mobile app / Facebook app
VSTUPY KLIENTA
ITERCIE 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 1
Discovery and Research Software Analyse Quality Assurance and
User interviewsor surveys
Business needs Content development Testing
User research Use Cases Copywriting Bug fixes
Competitivestudy
Information Architecture SEO analyse SEO expertise
Personas Sitemap Visual design
Function /
Needs matrix Userflows Design core
ContentStrategy
Wireframe Design secondaries
Mockups / PrototypeWeb Design manual /Style guide
Usability testing Development
Software Archtecture
Engine Programming
Moduls developments
HTML / CSS coding
ASOV CELKY 1. Mesiac 2. Mesiac 3. Mesiac 4. Mesiac 5. Mesia
-
7/28/2019 3x Idelny
6/14
Optimlny workflow web projektovCorporate / Product / Portals / Microsite / Mobile app / Facebook app
VSTUPY KLIENTA
ITERCIE 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 1
Discovery and Research Software Analyse Quality Assurance an
User interviewsor surveys
Business needs Content developmentTesting - Functional, PePerformance,
User research Use Cases Copywriting Bug fixes
Competitivestudy
Information Architecture SEO analyse SEO expertise
Personas Sitemap Visual design
Function /Needs matrix Userflows Design core
ContentStrategy
Wireframe Design secondaries
Mockups / PrototypeWeb Design manual /Style guide
Usability testing Development
Software Archtecture
Engine Programming
Moduls developments
HTML / CSS coding
ASOV CELKY 1. Mesiac 2. Mesiac 3. Mesiac 4. Mesiac 5. Mesia
-
7/28/2019 3x Idelny
7/14
Idelny workflow online kampanVskum / Stratgia / Exekutva / Mdi / Vsledky
VSTUPY KLIENTA
ITERCIE 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Research & Insight Strategy Execution Media
User interviewsor surveys
Corporate Ideas & Creativity QA + Implementation SEM / PPC - Etarget, AdWords, FB PPC
User research Business Keyvisual Testing Display banners
Competitivestudy Marketing Claims & Copy Bug fixes Online PR - Advertising, Blog, Forums, Discussio
Personas Media Microsite Launch Sponsoring
Function / Needsmatrix
Content Social media - FB app, YT, PIN, .. Results
Goals / KPI Mobile app Optimalisation
Banners
Content - FB, PR, Viral, Site..
ASOV CELKY 1. Mesiac 2. Mesiac 3. Mesiac 4. Mesiac 5. Mesia
-
7/28/2019 3x Idelny
8/14
Sasn workflow online kampanVskum / Stratgia / Exekutva / Mdi / Vsledky
VSTUPY KLIENTA
ITERCIE 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Research & Insight Strategy Execution Media
User interviewsor surveys
Corporate Ideas & Creativity QA + Implementation SEM / PPC - Etarget, AdWords, FB PPC
User research Business Keyvisual Testing Display banners
Competitivestudy Marketing Claims & Copy Bug fixes Online PR - Advertising, Blog, Forums, Discussio
Personas Media Microsite Launch Sponsoring
Function / Needsmatrix
Content Social media - FB app, YT, PIN, .. Results
Goals / KPI Mobile app Optimalisation
Banners
Content - FB, PR, Viral, Site..
ASOV CELKY 1. Mesiac 2. Mesiac 3. Mesiac 4. Mesiac 5. Mesia
-
7/28/2019 3x Idelny
9/14
Optimlny workflow online kampanVskum / Stratgia / Exekutva / Mdi / Vsledky
VSTUPY KLIENTA
ITERCIE 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Research & Insight Strategy Execution Media
User interviewsor surveys
Corporate Ideas & Creativity QA + Implementation SEM / PPC - Etarget, AdWords, FB PPC
User research Business Keyvisual Testing Display banners
Competitivestudy Marketing Claims & Copy Bug fixes Online PR - Advertising, Blog, Forums, Discussio
Personas Media Microsite Launch Sponsoring
Function / Needsmatrix
Content Social media - FB app, YT, PIN, .. Results
Goals / KPI Mobile app Optimalisation
Banners
Content - FB, PR, Viral, Site..
ASOV CELKY 1. Mesiac 2. Mesiac 3. Mesiac 4. Mesiac 5. Mesia
-
7/28/2019 3x Idelny
10/14
SCR Client workshop 2013 | Created by SCR | 06/2013
-
7/28/2019 3x Idelny
11/14
Ideal Account..a jeho vlastnosti a vedomosti
Ideal Client..a jeho vlastnosti a vedomosti
Vie, o klient predva a ako sa to predva
Strategick a kreatvne myslenie v oblasti obchodu, komunikcie
Sledovanie trendov a inovtorsky prstup
Rozhaden myslenie (Out of Box)
Nadenie pre znaku, dvera a lojalita k znake
Flexibilita a proaktivita
Pridan hodnota
Otvoren komunikcia
Schopnos jasne arelevantne argumentova
Definovan vzia
Jasn stratgia k produktom
Nadenie pre znaku
Odvaha
Bojuje za dobr npady
Inovatvnos a nekonvenos
Agentra je jeho partnerom
Vi si as a prcu inch ud
Otvorenos a uprimnos
-
7/28/2019 3x Idelny
12/14
SCR Client workshop 2013 | Created by SCR | 06/2013
-
7/28/2019 3x Idelny
13/14
Basecampv praxi
SCR, Skuteckho 1, 974 01 Bansk Bystrica, [email protected], +421 48 415 31 70
-
7/28/2019 3x Idelny
14/14
akujem za pozornosDaniel Piso / Client Service / Head of Production