4-cognos express

8/7/2019 4-Cognos Express

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2009 IBM Corporation

Cognos Express


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2 2009 IBM CorporationCONFIDENTIAL INFORMATION

The Exploding Opportunity in Mid-Market(100-999 Employees)

Source: IDC, Gartner

GLOBAL OPPORTUNITY

In NA and Europe

-19% are using BI-19% will purchase orupgrade in 2010

In AsiaPac (excluding Japan)

- Adoption increased over

40% in last 12 months

Worldwide BI Tools formid-market estimated

at $2.5B in 2009

Fastest growth inGB-MM segmentat almost 12%

4,000

3,5003,000

2,500

2,000

1,500

1,000

500

0

Upper MM (>1000)

Mid-Mkt (100-999)

2007 2008 2009 2010 2011 2012


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How many midsize companies do BI andPlanning

Data Sources

ERP

SCM

CRM

DataWarehouse

GL

GL

GL

Reporting, Analysis, Planning Risks and Limitations

Silos of data

No Data Integrity

Inaccurate and

inconsistent

No Audit-ability

Poor efficiency andeffectiveness

Competitive Advantage?

Institutional knowledgeembedded into customformulas

Inconsistent Information, Untrustworthy Analysis, Disconnected Planning


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Maturity Still Low(no BI , excel,Crystal)

No DW/IM in place

IT recognizes valueof BI but Businessstill resistant

Growingheterogeneity

Maturity Low (noBI or just excel)

No DW/IM in place

BI and PM perceivedas too complex andexpensive

Similar

characteristics asenterprise

BI Maturity High

DW/IM in place

ERP in established

Heterogeneousenvironment

Mid-Market Segments by Maturity


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Introducing IBM Cognos Express

5

The only integrated Reporting, Analysis and Planning

solution purpose built for midsize companies.


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6 2009 IBM CorporationCONFIDENTIAL INFORMATION 6

Pre-configured solution includes everythingrequired for simple deployment and management

Easy to Install

Easy to Use

Self-service access empowers business users and

removes the burden from IT

Easy to Buy

Packaged and priced right Start small, start

anywhere, deliver immediate value, and grow

Value Proposition


7/217 2009 IBM CorporationCONFIDENTIAL INFORMATION

Go-To-Market Model

IBM Cognos Express packaged

and priced right

Simple pricing model with attractive

financing options

Very competitive

Sales

Try and Buy

Simple out of the box experience

Partners will lead in sales and delivery



Easy to Install

Preconfigured , Selfcontained - No assembly

required All you need - embedded

OLAP

Security

Content store

Portal

Data integration

Central managementconsole

Benefits

No hidden costs

Minimum resource needed

Quick time to value



Easy to Use

Self Service - Novice to advanced

Users

Simple business view creation

Data viewed in business context

Right interface for the right user

Flexible delivery model

Benefits

Reduce IT Backlog

Reduce burden on IT

Business empowered

Minimum resource needed

Quick time to value


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Excel-based planning and business analysis

Extends the familiar Excel front-end with apowerful in-memory analytics engine for multi-

dimensional analysis, reporting and planning

Scalable

Fast query response

Centrally managed data, business hierarchies,rules, calculations

View with Excel or publish to Web

Business scenarios with powerful what ifmodeling and write back

Role-based security and clear audit trails

Workflow management

TM1 Engine (Admin + 1 database), Architect, Server Explorer, Perspectives for MS Excel, TM1 Web



Self-service reporting and ad hoc query

Simple, intuitive authoring for novice to experts

Different reports to meet the needs of different

users

Breadth of report coverage operational,

transactional, dashboards, ad-hoc

Connect to and combine relational and multi-

dimensional data

Flexible report delivery via web interface, PDF,

Excel, email or Portal

Query Studio, Report Studio, Framework Manager



Freeform analysis and visualization

Real-time analysis with in-memorymultidimensional responsiveness

Slice and dice, drill down capabilities

User-defined business calculations

High impact data visualizations

Simplified business view creation andbuilding

On the fly What if scenarios with write back

Embed live content into MS Office

applications

Advisor (Executive Viewer), Data Advisor, TM1 Engine (Admin + 1 database)



Express Product - Product Components

Base Product - IDS (Content Store), Tomcat (application

server), IBM Cognos Connection, IBM Cognos Administration,

IBM Cognos Express Manager

Advisor - Advisor (Executive Viewer), Data Advisor, TM1Engine (Admin + 1 database)

Reporter- Query Studio, Report Studio, Framework Manager

Xcelerator- TM1 Engine (Admin + 1 database), Architect,Server Explorer, Perspectives for MS Excel, TM1 Web



DifferencesbetweenCognos Express

andCognos 8

Cognos Express Cognos 8

Multi Host Limitations Single host No

Host PVU Limitations 32 Cores No

User Limitations 100 per product No

Role based pricing No Yes

ERP Adapters No Yes

Go!Dashboard No Yes

Go!Mobile No Yes

Go!Search No Yes

Go!Office No Yes

Event Management No Yes

Analysis for Excel No Yes

Virtual View Manager No Yes

Distributed Deployments Single host only Yes

Analytic Applications No Yes

Blueprints Limited (4) Yes

Security, Authorizationand Access Control

Integrated capabilitiesonly

Support for enterprisestandards

Platforms Windows Windows, Linux, AllMajor Unix

Note: Controller andBusiness Viewpoint aresupported by CognosExpress for customersthat require thiscapability



IBM Cognos Express Licensing and Pricing

Licensing Model

Connector + Named User licensing model

Restrictions: Single host, max 32 cores; max 100 users

Price starts at 13,104 Connector 10,483/module

Admin 2,097 (minimum 1 required)

524 per user for Reporter, Advisor

1,048 per user for Xcelerator Examples:

5 Reporter users 15,200 10 Reporter users 17,820

5 Advisor users and 10 Reporter users 30,923



Cognos Express Client Desktop

Cognos Express Host Server

Cognos Express 9.0 Sizing Guidelines

* Minimum CPU specifications: Intel Pentium(TM) class or equivalent with 2GHz clock

** "Installed Product" refers to any of the following: Cognos Express Reporter, CognosExpress Advisor or Cognos Express Xcelerator

Operating System: Microsoft Windows Server 2003 x64 R2 (any edition)

Minimum CPU* and RAM: 4 cores / 4GB per installed product**Recommended CPU* and RAM: 8 cores / 8GB per installed product**

Disk Storage: 20GB for installation of core Cognos Express components + 5GB / named user for storage

of user-generated content on the Cognos Express Server

Operating System: Microsoft Windows XP SP2

Minimum CPU* and RAM: Single core / 1GB

Recommended CPU* and RAM: Dual core / 2GB

Disk Storage: 20MB free space for installation of optional Cognos Express client software


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Cognos Express is the only midmarket product that

delivers integrated Reporting, Analysis and Planning

Purpose-built for midsize companies

Prepackaged requiring no assembly

Modular and provides complete growth path

Empowers all users with self-service

Easy to install, use and buy!

Summary



Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warrantyof any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials isintended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable licenseagreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBMoperates. Product release dates and/or capabilities referenced in these materials may change at any time at IBMs sole discretion based on market opportunities or other factors, and arenot intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks ofthe International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.

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