4. what are the pros and cons of database marketing

Database Marketing – A good option?

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Page 1: 4. what are the pros and cons of database marketing

Database Marketing – A good option?

Page 2: 4. what are the pros and cons of database marketing

Customer Database – The key to effective marketing

Page 3: 4. what are the pros and cons of database marketing

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Identifying the best prospective customers

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Selective Offers

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Deepen Loyalty

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Reactivate Purchases

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Avoid Mistakes

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Requires large investment

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Every employee is not customer oriented

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Not all customers wants a relationship

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Thank YouCreated by Ashutosh Rungta, IIT Roorkee, during an internship by Prof. Sameer Mathur, IIM Lucknowwww.IIMInternship.com

References:All images have been taken from Google image search and do not violate any copyrights.

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