4/14 4980h009 王稚翔 4980h003 鄭亞婷 498m0048 林孟葦 498m0051 鄭瑋如
DESCRIPTION
Principle Of T.F.C Responsible Passion Clean Intention Friendly InnovationTRANSCRIPT
4/14 4980H009 王稚翔4980H003 鄭亞婷498M0048 林孟葦498M0051 鄭瑋如
Restaurant Introduction
The T.F.C restaurant was founded by Ian Wang in 2011 in Taiwan, Tainan, we have delicious food and alcoholic beverages. The most important thing is the restaurant asserts that it stands for “Time For Change.” The restaurant is known for its atmosphere, with good service and frequent use of antiques as decor.
Principle Of T.F.C Responsible
Passion
Clean
Intention
Friendly
Innovation
Location
No.172, Chenggong Rd., West Central Dist., Tainan City 700, Taiwan (R.O.C.)
Competitors
ScaleService attitud
e Dishes Price
3R3H M G Western
NT$ 150~260
Humanistic Cafe M S Wester
nNT$
170~240
The main consumers of T.F.C
Consumers Age Major
Childhood 8~12
Teenager 13~18 VAdults 19~29 VMiddle-aged 30~60
Elderly 60~up
S.W.O.TStrength Weakness
Good chefHigh quality
The seat restriction The space restriction
Opportunity ThreatNear the stationNear the school
Non parking spaceHave the same scale restaurant
Marketing plan
•The dishes are based on refinement .
•The menu design is clear.
•The customer first .
Marketing Control
Time Monthly sales
Number of customers per day
Short-term 2~3 years NT 400,000 150
Medium-term
3~5 years NT 450,000 200
Long-term 5~8 years NT 500,000 250
Personnel administration
Manager
administration Infield Outfield
accountant cashier chef vice-chef Foreman
PT
Waiter Waitress
Interior Configuration
24 seats
1 Toilet
1 kitchen
2 entrances
Members Salary Manager 1 NT$ 45000
Chef 1 NT$ 35000
vice-chef 2 NT$ 30000
Assistant 1 NT$ 22000
Concierge 1 NT$ 30000
Cashier 1 NT$ 28000
Foreman 1 NT$ 28000
Waiter / Waitress 2 NT$ 25000
PT 2 NT$ 95 /hr
Appetizers• Chicken Fingers ------------ NT299• Loaded Potato Skins ------------ NT160• Triple Chicken Sampler ------------ NT399• Seafood Plattor ------------ NT399
Salads• Chicken Caesar Salad ------------ NT90
Soups• Soup of the day ------------ NT60• Italian seafood soup ------------ NT120
Menu
Menu Main• Euro Pork Leg ------------ NT290• Steamed Steak ------------ NT290• Roasted Steak ------------ NT290• French Fish ------------ NT280
Dessert• Double Chocolate Fudgy Brownie ------- NT120• Baked pudding ------- NT70 Beverages• Hot tea -----NT70 (green tea/black tea/milk tea)• Taiwan Beer ----- NT100
• Main
Euro pork leg
Steamed steak
• Main
Roasted steak
French fish
Soup
Italian seafood soup
Dessert
Ice cream
Baked pudding
Thank you for attention!