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e past two years, the use of the Internet in India has expanded beyondos to tier II and tier III cities and become central to the daily life of close toillion people. And it is only going to get bigger in the near future. According

dustry estimates, there will be 80 million Internet users in India by 201000 million by 2012. And these users will comprise different population, agencome groups. This makes the I nternet a potential medium for advertisers,ally those looking at segmenting and targeting specific consumer groups.in association with Mumbai-based digital advertising and technology

pany Komli Media Pvt. Ltd, presents qualitative and quantitative data one consumer trends in 2008.

CONSUMER TRENDS ON THE WEB

st of top sites

Profile of Internet Users

Top 10 domains in IndiaDomain reach (in %)

Top sites bycategory

Average time spent pervisit by categoryTime spent

E-commerce/banking

10-15 hours

9.96%

> 15 hours

13.10%

20-30

8.94%30-40

3.07%40-50

0.95%> 50

0.79%

Time spent per weekon browsing(users in %)

Websites visitedper week(users in %)

00:00-

01:00

01:00-

02:00

02:00-

03:00

03:00-

04:00

04:00-

05:00

05:00-

06:00

06:00-

07:00

07:00-

08:00

08:00-

09:00

09:00-

10:00

10:00-

11:00

11:00-

12:00

12:00-

13:00

13:00-

14:00

14:00-

15:00

15:00-

16:00

16:00-

17:00

17:00-

18:00

18:00-

19:00

19:00-

20:00

20:00-

21:00

21:00-

22:00

22:00-

23:00

23:00-

00:00

2.27

1.11 0.85

1.73

0.52 0.67

1.812.24 2.06

4.14

5.355.78

6.79

4.96 5.195.74

6.786.21

6.74

9.48

5.67

6.75

4.16

3.00

Category SiteDomain in %

Socialnetworking

Information

Portal

Sports

Matrimony

Software/technology

Search

Jobs

E-commerce

Orkut.co.in

Wikipedia.org

Yahoo.com

Cricinfo.com

Bharatmatrimony.com

Microsoft.com

Google.co.in

Naukri.com

Irctc.co.in

Google.co.in

Google.com

Yahoo.com

Orkut.co.in

Rediff.com

Youtube.com

Blogspot.com

Msn.com

In.com

rkut.co.in

cebook.com

rkut.com

haratstudent.com

5.com

bo.com

agged.com

ayn.com

dyarocks.com

htyle.fm

opper.com

nkedin.com

gadda.com

yspace.comin secondsCategory

Matrimony

Download/file sharing

Jobs site

Entertainment

Software/technology

Social networking

E-commerce

Blogs

237.5

193

190

189.1

166

151.2

148.3

130

Incomebreak-up(users in %)

Gender break-up (users in %)

Male

< Rs2 lakh

55.50%< 150.50%

44

50%

> 60

1.00%60

50%

Educationbackground(users in %)

Rs2-4.99 lakh

27.25%Rs5-6.99 lakh

7.50%Rs7-9.99 lakh

3.50%Rs10-14.99 lakh

2.00%> Rs15 lakh

4.25%

Female

26.25%

Age break-upusers in %)

Social networking

73.75%

Graduate/bachelors

38.75%

Postgraduate/masters

25.50%

Pursuing graduation

24.25%

High school or less

11.50%

Incomebreak-up(users in %)

Gender break-up (users in %)

Male

< Rs2 lakh

39.07%

Educationbackground(users in %)

Rs2-4.99 lakh

39.55%Rs5-6.99 lakh

9.89%Rs7-9.99 lakh

5.42%Rs10-14.99 lakh

3.19%> Rs15 lakh

2.87%

Female

82.78% 17.22%

Age break-upusers in %)

High school or less

8.13%

Pursuing graduation

9.89%

Graduate/bachelors

46.25%

Postgraduate/masters

35.73%

Daily traffic trendPage views (in %)

p social networking sites Top e-commerce/banking sitesReach (in %)main

Irctc.co.in

Icicibank.com

Icicibank.co.in

Hdfcbank.com

Ebay.in

Paypal.com

Citibank.co.in

Onlinesbi.com

Amazon.com

Axisbank.com

Makemytrip.com

7.85

6.59

6.10

5.96

4.26

3.53

3.04

2.80

2.75

2.19

2.10

Reach (in %)Domain

37.32

7.88

7.09

6.96

6.17

5.48

4.08

3.00

2.98

2.59

2.24

1.75

1.70

1.58

1-10

58.01%

10-20

28.22%

1-5 hours

39.01%

< 1 hour

19.88%

5-10 hours

18.05%

15-24

55.50%

25-35

33.00%

Below 15

0.11%44

97%

Above 60

0.64%60

14%

15-24

28.23%

25-35

57.89%

64.9

59.9

53.5

37.3

25.2

22.9

21.7

17.8

17.4

riyanka Mehranka.m@livemint.com

Graphics by Sandeep Bhatnagar