Davide Albo_Mobile Consultant IBM Software Group

«Strategie e tecnologie mobile per rendere efficiente la

propria azienda»

La trasformazione nel Business attraverso il mobile

Prioritize on value

Understand the individuals journey

Reduce task steps

Predict the next best action

Focus on

Context

Engagement

Intelligence

Results

Deeper relationship with customers

Improve business processes

More productive employees

New business models

Le sfide dell’IT nel creare un “nuovo” business

Top Mobile Adoption

Concerns:

1. Security/privacy (53%)

2. Cost of developing for multiple

mobile platforms (52%)

3. Integrating cloud services to

mobile devices (51%)

Source: 2011 IBM Tech Trends Report

https://www.ibm.com/developerworks/mydeveloperworks

/blogs/techtrends/entry/home?lang=en

Enterprise Business Model Changes New business opportunities based upon geolocation

Anytime, anywhere business transactions

Importance of social business interactions

App Development Lifecycle Complexity Complexity of multiple device platforms with fragmented

Web, native, and hybrid model landscape

Connecting the enterprise back-end services in a secure and

scalable manner

Unique mobile requirements (user interface,

connected/disconnected use, version upgrades, etc.)

Faster time-to-market demands and iterative delivery

Mobile Security and Management Protection of privacy and confidential information

Use of client-owned smartphones and tablets

Visibility, Security & Management of mobile platform

requirements

Cross-Platform

Development

Catalog

Management

App

Versioning Push

Notifications

Analytics

Integration

Security

~30%

~70%

Overall

Effort

Building a mobile app

seems straightforward,

but a nice interface is

just the tip of the tree.

Il ciclo di vita di una mobile application

Il panorama dei mobile Device è altamente frammentato

Una piattaforma applicativa mobile (MEAP) può essere

utilizzata per costruire, gestire ed integrare applicazioni cross-

platform Application mobilization is complex

when unstructured

A Mobile Enterprise Application

Platform brings simplification

Challenges:

Higher infrastructure and administration costs

Longer mobile development time

Inability to support all required device types

Overall increase in risk - security issues due

multiple points of entry into the network

Limited or no ability to respond nimbly to business

and consumer needs

No consistency across an enterprise portfolio

Benefits:

Single enterprise platform

Integrated development environment

Security options embedded

Application management

Secure access to existing back-end systems

Scalable and flexible

Extendable with Mobile Device Management

Worklight

Speed – Go to Market

• A cross platform private mobile application store similar to public app stores but focused on the needs of an

organization or a team

• Key Capabilities:

• delivers distribution and management of mobile applications within a company / teams

• easy distribution of iOS and Android apps within a team

• provides versioning and updates

• controls who can modify or install an application

WORKLIGHT

SERVER

Worklight AppCenter

Android Blackberry Apple

Uno store privato per gestire e distribuire le applicazioni mobile

Connectivity – Enterprise Integration

Integrazione rapida con sistemi di

Business strategici

Worklight &

CastIron API Mgmt

Service

Strategic Design Mobilising Enterprise Data

Solution

Architecture

Query

Update data

Data/Result as JSON

Invoke adapter

procedure

SQL JMS

Worklight

HTTP

Response

1

2 3

4

Caching Mechanism

Universality

Diverse support for enterprise integration technologies and back-end information systems

Read-only & Transactional Capabilities

Adapters support read-only and transactional access modes to back-end systems

Fast Development

Simple XML configuration and JavaScript APIs

Security

Fine-grained access controls

Transparency

Uniform exposure of back-end data for all adapter types

Cast Iron

Gli adapter di Worklight semplificano l’integrazione

On the Network From the Mobile App At the Device

How do I handle BYOD and ensure

compliance for a new class of devices?

How do I protect the corporation

from data leakage and intrusions? How do I secure, control and

service applications?

Mobile Device Management (MDM) MDM password policy MDM device native function policy MDM application usage policy

Identity management and mobile entitlements

Policy management and enforcement Secure connectivity Security intelligence and reporting

Encrypted offline storage Offline authentication Device single sign-on (SSO) App authenticity and code obfuscation Remote disable

Le sfide nella gestione delle mobile app e nella sicurezza

Location-aware security for hospital

app Username

Password

Submit ✔

?

…

..........

..

Differentiated fast-food service

Order

#1783 to

oven

…

…

…

…

…

…

More engaging mall experience

Device as

an

additional

auth factor

Routing trucks arriving at

warehouse

Nuovi modelli di ingaggio dei propri clienti

Replay dynamic, browser-based user sessions and use

highly visual segmentation and drill-down capabilities to

understand why their online users struggle

Understand how users are engaged with the site with

Click Heat Maps

Understand the user completion and abandonment

rate from Form Field Analytics

Analyze which links are most effective with Link

Analytics

Gain insight into where users are focusing on your

page with Attention Map

Attention Maps Link Analytics

Form Analytics Heat Maps

Mobile analytics per migliorare l’esperienza utente

Sintesi dei benefici di IBM Worklight