4차 산업혁명과 기술진화 트렌드에 따른 전략

YoonSeok Choi

Microsoft Korea

Water/Steam,

Mechanical

Production

equipment

Electricity

Mass Production

Division of Labor

Electronics

IT, Automated

production

Blurring the

physical and the

virtual divide

“Data-driven”

1784Steam engine patent

1870Commercial generator

1969First Internet

ARPANET(Early packet switching network

which was initially funded by United

States Department of Defense)

2016

The Expanding Digital Universe, 2013-2020

Source: Deloitte

Source: Vernon Turner, senior vice president of enterprise systems at IDC (2016.03)

80 Billion

Device Connected

180

Zettabyte Data

800억 개의 다양한 디바이스가 서로 연결 180ZB = 1TB 개인용 하드디스크 180조 개

The 4th Industrial revolution

Powered by Data

DataGrowth engines

DataCore asset

DataNew business model

Continued blurring of the boundary between “virtual” and “physical life”

DATA

The increasingly crowded Unicorn Club (Current Private Companies Valued At $1B And Above)

Source: CBINSIGHTS

22 vs 166JAN 2014

“Affordable” and easily “Applicable” Technology

Financial Services

Manufacturing

Retail

Healthcare

Public Sector

Media

Smartphones

Telecom

Automotive

Industrial Robots

3% of 2007 Cost

3D Printers, $500

1% of 2007 Cost

Drones, $700

1% of 2007 cost

DNA Sequencing

0.01% of 2007 Cost

Solar Power

0.5% of 1984 Cost

Sensors

0.3% of 2007 CostVirtual Reality, $600

$600, 1% of 2007 cost

IoT: From Connecting Devices to Human Value

Source: IT4IT

The Wheel of Disruption

Source: Altimeter

9 Technologies are transforming Industrial Production

Source: BCG

Mixed Reality on the Factory Floor

Source: Deloitte

Hot Consumer Trends 2017

Source: Ericsson

Source: Deloitte

Forrester's Top 15 Emerging Technologies To Watch, 2017-2021

Tech Trends that will impact your business in the next 4 years

All industries are investing heavily

under the 4th Industrial Revolution

Source: IDC, PAC, Gartner, Markets and Markets, MGI analysis

1 2016 calculated based on 2015 actuals from Gartner plus an 8% CAGR

$151

billionForecasted

spend for top

ten highest-

spending

industries

Public sector

Telco and media

Advanced manufacturing

Retail/wholesale trade

Health

Professional services

Basic goods

manufacturing

Utilities

Transportation

1

2

3

4

5

6

7

8

9

10

2016

$ Billions

Financial services

6

7

9

12

12

15

19

19

20

32

2019

20161 155

$ billions

Forecasted spend 2016-19

200-

239

- Realmadrid

Providing fan mobile application based on

Realmadrid fan data analysis powered by

Microsoft Azure. Through user authentication

and profile storage, Real Madrid can offer more

targeted, customized marketing initiatives that

could ultimately help the club increase revenues.

Forbes - The World's Most Valuable Sports Teams(2016)

- ZARA

50% of its sales are order productions

through sales clerk's internal social media

Enhanced sales rate of list price up to 25%

and reduced stock-out rate by 10%

Sales rate

of list price

Stock out rate

- Japan Airline

Using Microsoft HoloLens, Japan Airlines (JAL)

has developed two proof-of-concept

programs to provide supplemental training

for engine mechanics, and for flight crew

trainees who want to be promoted to co-pilot

status

Japan Airlines gets

Much lower cost training & More people

trained faster, with higher quality results

Any company wanting to increase the speed

and effectiveness of training can use

HoloLens and Microsoft cloud(data)

- ROLLS ROYCE

Through ‘Totalcare Digital program’,

ROLLS ROYCE analyses the engine

problem in advance, prevents the

unexpected flight delay and minimizes the

fuel consumption

Rolls Royce TotalCare® Digital Program

Challenge

• Improve aircraft

efficiency.

• Increase aircraft

availability.

• Reduce engine

maintenance costs for

airlines.

Strategy

• Aggregated data from

engines remotely with

Azure IoT Suite.

• Utilized Cortana

Intelligence Suite to

assess health and

detect operational

anomalies.

Results

• Retain asset value throughout an

engine’s life cycle.

• Reduce flight disruptions.

• Potential cost savings of millions

of dollars per year.

2005년 설립 이후 고객의 합리적인 항공 여행

가격 요구에 맞춰 항공 여행 대중화를 실현한

제주항공은 국내선과 일본, 중국, 대만, 필리핀,

태국, 베트남, 괌, 사이판 등 아시아 주요 도시

20개 이상의 노선을 운항하며 항공 업계에

지속적으로 혁신을 가져오고 있습니다.

제주항공의영업 정보 시스템 및 항공 전자 메뉴얼

Challenge

• 기존 종이 항공 교범의휴대와 업데이트가 불편

• 영업 자료들이 각기다른 형태로 생성되고저장되어 일원화된분석이 불가

Strategy

• SQL데이터웨어하우스,

SQL 서버, 쉐어포인트등 다양한 솔루션 도입

• ‘클라우드 영업 정보시스템 구축’ 및 ‘항공전자 메뉴얼’로 교체

Results

• 교범 업데이트 및 배포가쉬워졌으며, 매뉴얼 무게 절감을통해 연료 사용량도 절감

• 데이터 규격화를 통해 비즈니스향상 및 업무 효율성 확보

서울아산병원은 총 2,704개 병상, 1일 평균

외래 환자가 11,000명에 이르는 국내 최대

병원입니다. 국내 의학 발전의 선도자로서

산학연을 연계한 기초의학 및 신약연구개발,

암 정복을 위한 임상 연구에 끊임없이

매진하고 있습니다.

서울아산병원의료 빅데이터 플랫폼

Challenge

• 병원 내에서 분석가능한 데이터는 많이발생하나, IT 기술부족으로 데이터를활용한 의료 질 향상이어려움

Strategy

• 의학적 난제를해결하기 위해아산병원의 영상데이터를 익명화 처리

• 익명화된 데이터를애저를 기반으로올리고 의료 분석솔루션을 개발

Results

• 유방암 재발 가능성 예측알고리즘, 치매 예측 기법, 폐암진단 등 다양한 분석 솔루션 개발

• IT 기술을 활용해 의료 분야의현안 및 난제 해결을 이뤄낸디지털 트랜스포메이션 사례

Artificial Intelligence

AI Is Making Break-through!

vs.Sedol Lee

Atari Games

The Robots We Could Love

From “Business Intelligence” to “Advanced Analytics”

Descriptive Analytics

DiagnosticAnalytics

Predictive Analytics

Prescriptive Analytics

What happened?

Why did it happen?

What will happen?

How can we make it happen?

Traditional BI Advanced Analytics

Why 2017 Is the Year to Invest in Artificial Intelligence Stocks

Worldwide Artificial Intelligence Revenue (in millions)

Source: Tractica

AI = Machine Learning + Cognitive Service + Robotics + …

AI Heatmap: Healthcare Emerges As Hottest Area To Artificial Intelligence Companies

Source: CB Insights (2016/07/18)

Artificial Intelligence Revenue, Top 10 Use Cases

Source: Tractica

Hot Artificial Intelligence (AI) Technologies

Source: Forbes

Microsoft Artificial Intelligence

Twitter taught Microsoft’s AI chatbot to be a racist asshole in

less than a day

Source: The Verge (2016/03/24)

BossSensor

The boss stands up. He is approaching. When he is approaching, the program fetches

face images and classifies the image.

Microsoft Cognitive Service helping

Uber's security precautions for its drivers and passengers

The 1st toothbrush with Artificial Intelligence

Identify Rare Diseases with a Selfie

Source: NVIDIA

Deep Learning Algorithm Diagnoses Skin Cancer Better than

Human Dermatologists

Source: The New Stack (2017/02/05)

The UK's National Health Service is testing out a medical

chatbot as a non-emergency helpline

Source: The Verge (2017/01/04)

World's First Certified Contraception Software

Source: TechCrunch (2017/02/13)

Dyson opens new Singapore tech center with focus on R&D in

AI and software

Source: TechCrunch (2017/02/13)

Why Self-Driving Cars Must Be Programmed to Kill

Source: MIT Technology Review

"Autonomous Vehicles Need Experimental Ethics: Are We ready for Utilitarian Cars?"(Bonnefon et al., 2015)

Moral Machine – http://moralmachine.mit.edu/

5 predictions for artificial intelligence in 2017

Source: readwrite

1. The movement towards

conversational interfaces will

accelerate

2. Design will begin to evolve to

increase our trust in AI

3. We’ll start talking about how AI

systems talk to each other

4. AI will take a hit due to

imbedded bias

5. Enterprises will start to demand

ROI from their AI

Primary Reason For Using Voice Assistants

Where People Use Voice AssistantsUsers of smartphone-based assistants who use them in the following locations

Source: statista

SKT NUGU vs. KT GiGA Genie

Microsoft Connected Vehicle Platform

Microsoft Azure & Renault-Nissan connected car Cortana as personal assistant for BMW cars

Source: CES 2017

Drivers can check out their schedule, add new

reminders, manage their upcoming events, or just

hear a random joke from the personal assistant

Microsoft Azure is ingesting huge volumes of sensor

and usage data from connected vehicles, and helping

automakers apply that data in powerful ways

Ford boosts Canadian tech cred with BlackBerry injection

Source: CNET (2017/03/30)

Tesla is worth more than Ford

Source: CNN (2017/04/03)

Dominance of Tech Companies

Source: visualcapitalist.com

CEO = CDTO (Chief Digital Transformation Officer)

Understanding of

Digital transformation Vision setting Design

Execution and

continuous change

management

BEYOND DIGITIZATIONTECHNOLOGY MUST GO