5. link building - search engine optimization
DESCRIPTION
How to build links, measure links and their value. Telerik Software Academy: http://seocourse.telerik.com The website and all video materials are in Bulgarian What is a link; Types of links;Value of the link; How to measure the link value; Link profile;Getting links; Trace links; Buying and building links;Links with Google; Resources; Search Engine Optimization Course @ Telerik Academy http://seocourse.telerik.comTRANSCRIPT
Link BuildingSEO – Search Engine Optimization Course
Georgi Mollov
Telerik Software Academyacademy.telerik.com
Link building specialistgeorgimollov.tumblr.com
seocourse.telerik.com
What is Link? <a href=“www.SITE.com”>SITE</a>
Anchor text = SITE
Link Title
<a title=“SITE” href=www.site.com>SITE</a>
JavaScript линк
Type of Links
Text links
Nofollow
Image links
Alt=“…..”
Value of the Link
1. Top (good value)
2. Left (good value)
3. Content (good value)
4. Right (low spam)
5. Footer (high spam)
top
left content
Bottom
right
How to Measure the Link Value?
Page Authority Social Share Links to this page Links out from this page
Website Trust Website owner Website neighbors Website links total
How to Measure the Link Value? (2)
Page relevancy to topic
Anchor text in Title
Position of the link
IP address of the site – “C” class network different from our
213.213.122.12 – 213.213.156.15
Easy Links Social links Short Links (twitter, bit.ly) Web 2.0 links Profile links Directory links Widget links Template Links Article Links News directory links / Press Releases
What is Your Link Profile?
Your links against the Competitors links Number of links Linking pages/website
Location Linking pages Authority / Site
trust What types of sites are these
links from? Are they manually building
these links? (directories, articles, guest blogging)
What is Your Link Profile? (2)
Your links against the Competitors links Do they appear to be paid? What's the IP address and
WHOIS information or anything fishy?
What strategy is working here? Or is there even a strategy?
Where are they getting the branded and name links?
What communities are they participating in?
Getting Links Check your competitors then make a plan examine the competitors link profile. See if you can get links from the same pages Try to be creative Invest time and money
How to Trace Links? http://ahrefs.com/ http://www.opensiteexplorer.org/ http://www.majesticseo.com And many more
How? & If? We are Buying or Building
Links Check the Site – (opensiteexplorer.com)
Whois – Site.com Check the IP of the site then (bing – ip:IPofTheSite)
web.archive.org/ - domain history http://www.copyscape.com – copied content
Google index – site:http://www.Site.com/someurl.html
How? & If? We are Buying or Building
Links (2)
Anchor text – don’t over do (разгледайте нишата!!!)
http://www.site.com – this is link too
People usually link with the <H1> tag
Link velocity or link speed
Useful Resources
FireForm Google Global LinkDiagnosis.com SEO contests – аквичоп, ипотпал
Check top 5 see what they have done
Discover Links with Google
site:bg intitle:"добави сайт“ intitle:"директория" site:bg intitle:"директория за статии" site:bg
социална мрежа Платформи за безплатни сайтове (сателити)
To Read http://slides.bg/546/ - Калин Каракехайов
http://svejo.net/tag/линк билдинг/all
http://socialevo.net/pet-tehniki-za-link-bilding-za-balgarski-saytove-42394
http://www.seomoz.org/blog/guide-to-competitive-backlink-analysis
Why SEO Is So …
http://www.iloveseo.net/dear-google-why-do-you-want-me-to-hate-you/“Forget about SEO. To be visible in Google today, try
Adwords”
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