5 misconceptions small businesses have about content marketing

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Post on 13-Dec-2014




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This presentation will help to dispel a few doubts some small business owners may have about using content marketing.


  • 1. 5 Misconceptions Small Businesses have about Content Marketing

2. "We dont need another marketing fad, everyone will have moved on to something else by tomorrow". One 3. Pictorial and written content has been used for centuries to tell stories and attract the attention of the community'. Brands started using content to attract customers from as early as the mid 1800s. The term' content marketing was coined back in 1991. It is now an important discipline to use for any forward thinking organisation. Content marketing isn't going anywhere soon. Did you know that John Deere, an American company that works with those in agriculture, was one of the first to leverage content marketing as part of their business process? In 1895 the company launched The Furrow magazine, a trade journal for farmers that still exists today. 4. "Content marketing only works for big businesses with big marketing budgets". TWO 5. The great thing for small businesses is that you have the resources at your fingertips to create valuable content at a low cost. Gone are the days when you need to pay a huge amount to have a TV or radio ad to get noticed. Think about where your strength lies, is it writing? Start a blog, write an eBook. Are you good in front of the camera? Set up a YouTube channel. Or would you prefer doing audio recordings for your audience? There are various audio tools out there you can get started with, SoundCloud being a great one. Just get started! 6. Three "Content marketing is not an essential marketing activity, so I'll stick with traditional marketing techniques". 7. There are a few business owners with the 'If it aint broke dont fix it mindset, but if you arent wiling to try out something new you wont know the benefits and you will invariably miss out on new opportunities for your business. Content marketing (inbound) and traditional marketing (outbound) work very well together. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Source: DemandMetric) 8. Four "SEO and PPC are more effective than content marketing". 9. If youre engaged in SEO or PPC dont neglect the power of using content marketing to enhance your ability to connect with your target audience. After youve paid up for people to find you, theres an advantage if you choose to engage with your audience authentically. Integrating your SEO and PPC efforts with content marketing gives you the additional opportunity to be organically found by people for free', as well as remind people that you are in fact human and can relate to them! Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%). (Source: Aberdeen) 10. "If my content doesn't lead to sales, it can't be working". Five 11. The initial goal of producing content should be to connect with your audience on an emotional level with valuable content that subsequently encourages engagement. People want to do business with people they know, like and trust, great content will help you achieve this. You need to give your content marketing initiative at least 6 months. The purchasing probability for buyers that have engaged with video and social media content over time is approximately 50% higher than those that dont. (Source: From Promotion To Emotion) 12. HE Y www.onecirclecomms.com Onecircle Communications is a boutique content marketing consultancy that works with small businesses to produce valuable content that; Attracts more visitors to their website. Enables effective online engagement. Moves leads to eventually become buyers. For some tips and advice on how to make content marketing work for your business, book a FREE 20 minute call with us now. TO BOOK an appointment email: denise@onecirclecomms.com 13. HE Y Info www.onecirclecomms.com E: denise@onecirclecomms.com Contact: Denise Brooks T: 07985 213636 Follow: @onecirclecomms