5 - visit musi year in palembang
DESCRIPTION
Planning the Action of Preparing Palembang as Tourist Destination based on Information Technology UsageTRANSCRIPT
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Peran Teknologi Informasi dan Komunikasi dalam Menunjang Percepatan Pembangunan Sumatera Selatan
Studi Kasus Sektor Pariwisata: VISIT MUSI 2008
Richardus Eko Indrajit [email protected]
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+Pendahuluan
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+Tiga Peranan Utama Teknologi
TRI PERAN TEKNOLOGI INFORMASI
DAN KOMUNIKASI
Peranan Vertikal
Peranan Horisontal Peranan Diagonal
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+Fungsi Masing-Masing Peran
Ver
tika
l Penyajian Info Pencarian Data Pengambilan Keputusan Pengolahan Data Penciptaan Pengetahuan
Hor
ison
tal Aktivitas
Transaksi Alur Proses Kegiatan Distribusi Informasi Integrasi Sistem Transformasi Entitas Fisik
Dia
gon
al
Komunikasi Multi Arah Interaksi Manusia Diseminasi Informasi Dinamis Sintesa Multimedia Jejaring Diskursus
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+Manfaat Penerapan Teknologi
FINANCIAL CUSTOMERS
GROWTH INTERNAL
Business Values of
Technology
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+Studi Kasus
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+Contoh Kasus: “Visit Musi 2008”
n Obyektif Utama: “Menaikkan pendapatan daerah Sumatera Selatan dari sektor pariwisata melalui peningkatan kunjungan turis lokal dan internasional…”
n Obyektif Komunikasi: “Memperkenalkan indahnya situs Musi sebagai pusat pariwisata dunia yang harus dikunjungi para turis lokal dan internasional…”
n Sasaran Komunikasi: “Calon turis lokal dan internasional yang sedang merencanakan target kunjungan wisata di tahun 2008…”
n Target Tindakan: “Memutuskan untuk memilih Musi (Sumatera Selatan) sebagai target kunjungan wisata utama di tahun 2008…”
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+“Apa yang biasa dilakukan calon turis lakukan sehari-harinya…?”
1. Mencari informasi detil 2. Memesan kamar hotel 3. Membeli tiket pesawat 4. Mempelajari lokasi atraksi 5. Mengambil paket tur
PUSAT INFORMASI TERDEKAT – TERCEPAT – TERMURAH
TERPERCAYA – TERKENDALI - TERNAMA
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+Memanfaatkan “Search Engine”
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+Favorit Masyarakat Indonesia
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+Situs Resmi “Visit Musi 2008”
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+Rantai Aktivitas Calon Turis
Mencari Informasi
Detil
Memesan Kamar Hotel
Membeli Tiket
Pesawat
Mempelajari Lokasi Atraksi
Mengambil Paket Tur
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+Langkah 1: Mencari Informasi Detil
457,000
Blog
Digital Document
E-Group
Website
Portal
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+Model 1: Blog
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+Model 2: Website
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+Model 3: Dokumen Elektronik
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+Model 4: Portal
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+Model 5: Email
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+Model 6: E-Group
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+Langkah 2: Memesan Kamar Hotel
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+Situs 1: www.indo.com
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+Situs 2: www.wotif.com
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+Situs 3: www.venere.com
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+Situs 4: www.hotelclub.com
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+Langkah 3: Membeli Tiket Pesawat
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+Langkah 4: Mempelajari Lokasi Atraksi – Modul Foto
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+Langkah 4: Mempelajari Lokasi Atraksi – Modul Video
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+Langkah 4: Mempelajari Lokasi Atraksi – Modul Google Earth
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+Langkah 5: Mengambil Paket Tur
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+Strategi
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+ 31
Domain Manfaat: Keuangan
Expand market share.
Increase revenue.
Return on investment.
Optimise asset utilisation.
Manage business risks.
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+ 32
Domain Manfaat: Pelanggan
Improve customer orientation and service.
Offer competitive products and services.
Service availability.
Agility in responding to changing business needs.
Cost optimisation of service delivery.
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+ 33
Domain Manfaat: Internal
Automate and integrate the enterprise value chain.
Improve and maintain business process functionalities.
Lower process costs.
Compliance with external laws and regulations.
Transparency.
Compliance with internal policies.
Improve and maintain operational and staff productivity.
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+ 34
Domain Manfaat: Pertumbuhan
Product and business innovation.
Obtain reliable and useful information for strategic decision.
Acquire and maintain skilled and motivated personnel.
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+Dua Paradigma Posisi Teknologi
Business drives IT
IT enables Business Various Industries
Various Industries
VETERANS and BABY BOOMERS
XERS and MILLENIALS
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+Fokus Pemanfaatan Teknologi untuk Percepatan Pembangunan
Panca “e”
E-Government SEKTOR PEMERINTAHAN
E-Business SEKTOR INDUSTRI
E-Commerce SEKTOR PERDANGAN
E-Education SEKTOR PENDIDIKAN
E-Health SEKTOR KESEHATAN
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+Relevance – Originality - Impact
Value Objectives ICT Objectives
Target Stakeholders
Desired Action
Reward and Incentives
Com
mun
icat
ion
Stra
teg
y
IT S
yste
m Im
ple
men
tati
on
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+Tiga Kunci Sukses
PEOPLE = manusia
PROCESS = aplikasi
TOOLS = teknologi
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+Trend Gadget di Indonesia
39
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+Tantangan Negara Benua
C U S T O M E R L A Y E R
L O C A T I O N L A Y E R
A P P L I A N C E S L A Y E R
INTEGRATION MANAGEMENT LAYER
IP LAYER Calling/Conferencing
Browser/User Interface
Search Engine
Messaging & Mail
Document Management
Online Support
Retailer Transaction
Electronic Publishing
Content Aggregation
Connectivity
Collaboration
Chatting
PRODUCTS AND SERVICES
KIOSK TELEPHONE TELEVISION INTELLIGENT MONITOR FAX
PER
SON
AL
CO
MPU
TER
PE
RSO
NA
L DIG
ITAL A
SSISTAN
T
IN PUBLIC IN VEHICLE
AT
WO
RK
A
T H
OM
E
FAMILIES CONSUMERS COMMUNITIES
BU
SIN
ESS
IN
STIT
UT
ION
S
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+Solusi Masa Depan
The Connected People
CONSUMER COMMERCIAL
Smart Business Communications
Architecture
Service-Oriented Network
Architecture
ENTERPRISE
IP NGN
SERVICE PROVIDER
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+Kata Orang Bijaksana
OLD CITY
+
INFORMATION TECHNOLOGY
=
OLD and EXPENSIVE CITY
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+Terima Kasih