黑莓开发者的新机遇
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2011黑莓亚洲开发者大会RIM东南亚总裁Greg Wad主题演讲PPTTRANSCRIPT
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Greg WadeManaging Director, Southeast Asia,Research In Motion®
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DEVCON Asia
First for Asia
Development choice
BlackBerry® PlayBook™
Monetization
BlackBerry® advantage
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History of BlackBerry
1997 1998 1999 1999 2000 2001 2006 2008 2009 20102003
Sub
scri
be
rs
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35 million+ App Worldusers and
2 million downloaded
every day
BBM
world’s largest mobile
social network
BlackBerry community
55 million +global
subscriber accounts
580+partners and distributors
across 175+ countries worldwide
300,000+registered developers
Growth of
250,000%+ since IPO
17,000+ global employees
#2 smartphonevendor
in Southeast Asia (IDC, November ‘10)
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Opportunity for BlackBerry developers
• 54 % growth in Asia-Pacific smartphone market by 2015 (Frost & Sullivan, August 2010)
• Annual smartphone shipments in Asia will quadruple by 2015, giving Asia 39 percent of smartphone shipments during 2015 (IMS Research, 2010)
• Smartphone shipments in Asia Pacific to grow at 40.3% from 2009 to 2014, compared with 6.3% for feature phones (IDC, December 2010)
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Understanding BlackBerry users
• Key Findings:• Indonesian and Thai consumers generally see BlackBerry having stronger
match with push-base apps
• More users know of BlackBerry’s App World than Android’s App Market in Indonesia, Malaysia and Thailand
• Different consumer needs at country level do exist despite Social Networking being the top most used application as the 2nd ranked app is different: Indonesia- General Search; Thailand- Games & Malaysia- Communications
• TNS research: 1,100 users in Indonesia, Thailand, Malaysia & 12 focus groups
• Dedicated track for developers to learn more on Friday (14th Jan) at 4:30-5:30pm
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Super App Experience
• Always-on experience
• Seamless integration with native apps and 3rd party apps
• Proactive, notification-driven
• Contextualized
• Social and connected
• Efficient and intelligent
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Some of our Top Apps
White Noise MP3 Player
Quick LaunchCalorie TrackerLance Armstrong
Tetris THE FlashlightAerize Optimizer
BigTinCan BuzzMe Pro
Color ID I Heart Radio Kaglom
Pandora Personal Assistant Poynt
Score MobileFor BlackBerry
Slacker Radio Tune Wiki
Weather Eye
MyFantasy TeamsQuick Pull
Weather Bug
Drive Safely
Movies
Bloomberg
BlackBerry Messenger
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Local Apps
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Local Developers : Super Apps Challenge Winner
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World’s largest mobile social network
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World’s largest mobile social network
• 33m+ BBM community
• Key attributes:- Real-time message delivery between individuals or groups
- Location sharing & alerts
- Photo and media sharing
- Instant feedback on delivery status
• Take advantage of BBM in your apps- Increases revenue potential for developers
- More than APIs
- Available on new and in-market devices
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First look in Asia
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BlackBerry® PlayBook™ tablet
• Uncompromised web browsing
• True multitasking
• High performance multimedia
• Out-of-the-box enterprise support
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BlackBerry® PlayBook™ tablet
• Dual core processor, 1GB of RAM, two HD video cameras
• Five finger multi-touch
• Less than half an inch thick
• QNX technology: the most powerful, reliable, user friendly tablet operating system
• Built-in support for Adobe Flash 10.1 and HTML 5
• WiFi 802.11 b/g/n
• Professional grade security
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What’s in store for DEVCON Asia
• Dedicated tracks for:- Java development
- Web development
- Monetising apps
- Profile of Southeast Asia BlackBerry user
• Different format sessions: - Tutorials
- Hands-on labs
- Ask-the-experts
• Download the DevCon Asia 2011 app: Available at BlackBerry App World™
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