1.

2. Thinking Methodology
Eric ChenYEF 2004
xxeric@gmail.com, 886-911-279-250
3. 4. 5. Objective & Strategies
6. Story Line/
Hypothesis
Key Questions
Analysis
Required
Information
Source of
Information
Process & Logical Development
Collection as FINAL STEP!
7. 8. Advertisers
$1.00
Advertising Agency
$0.15 - $0.20
Media Agency
$0.20 - $0.40
Material/ Art Production House
$0.01
ITCH, Fong-Go
Content Website
(Vertical, Content)
$0.40 0.80
Search Engine
(Google, Yahoo, MSN)$0.80 - $0.85
Portal Website
(Yahoo, PChome, Yam)$0.80 - $0.85
OTHERS
(eg, Mobile, IPTV, games)
Industrial Chain
JS Media
Source:CIBC World Markets Corp, IMIA
8
9. 10.

YEF 2003
11. Agenda




/

12.
vs
() vs ()

13. Wikipedia-
2007.02.22
Middlebury CollegeWikipedia
17ShimabaraJesuit
14.

TVs
Blogs
Emails
Telephone
Advertisement
Research report
Chat
Websites
Forums
Magazines/Books
Photos
Mobile SMS
BBS
Newspapers
[Comic] Ref: http://tell.fll.purdue.edu
15.

Tag & Keyword



)

tag
()




QBQ (The question beyondthe question)
business ideastart-up or

16.



/
Google search tips
Google Alert ()
Wikipedia
Desktop Search (MS/Google)


McAfee SiteAdvisor
Google -
17. -1







18. -2
(reference:)

(reference:)



2P (proposed by Bob Lin)
Pleasure
Pain
19. idea

Survey


idea







ideastart-up
()






.
Note:
(Bob Lin)

20.
YEF


Idea
Idea

21. Entrepreneurs resource
Allen Lin
YEF 2006
sheryllun@gmail.com, 886-970-057-757
22.
23. Human capital

(
)

(
)

(Entrepreneurs)


(VC)
(Angel)

(

24.

Ex. FacebookLinkedIn

Ex. EMBA
25.

Ex.

Ex.

Ex.

Ex.
26.

Ex.

Ex.

Ex.
27.

Ex.


Ex.

Ex.
28. Angel & VC
Angel ( or )
Ex.
VC
Ex.
29.

E-mail



1. ( NDA )
2. ( Letter of InterestTerm Sheet )
30. XXX
()(xxx)
1. 30
2.
a) ()()
b)
31. 3. ()
4. ()
5. 2(b)
a)
b)
c)
d) ((d))
32. 6.
:_________________________________________________
: _______________________________________________
: _______________________________________________
: _________________________________________________
: _________
33.
XX( or
XX(XY

1. XX
2~8
9.
10. XX