搜尋達人
DESCRIPTION
TRANSCRIPT
1
2
Objective & Strategies
Story Line/
Hypothesis
Key Questions
Analysis
Required
Information
Source of
Information
Process & Logical Development
Collection as FINAL STEP!
8
Source: CIBC World Markets Corp, IMIA
JS Media
Content Website
(Vertical, Content)
$0.40 0.80
Search Engine
(Google, Yahoo, MSN)$0.80 - $0.85
Portal Website
(Yahoo, PChome, Yam)$0.80 - $0.85
OTHERS
(eg, Mobile, IPTV, games)
Advertisers
Advertising Agency
$0.15 - $0.20
Media Agency
$0.20 - $0.40
Material/ Art Production House
$0.01
$1.00
ITCH, Fong-Go
Industrial Chain
8
YEF 2003
10
Agenda
/
vs
() vs ()
Wikipedia-
2007.02.22
Middlebury CollegeWikipedia
17ShimabaraJesuit
[Comic] Ref: http://tell.fll.purdue.edu
Mobile SMS
Newspapers
Blogs
TVs
Websites
Emails
Magazines/Books
BBS
Chat
Photos
Forums
Telephone
Advertisement
Research report
Tag & Keyword
)
tag
()
QBQ (The question beyond the question)
business ideastart-up or
/
Google search tips
Google Alert ()
Wikipedia
Desktop Search (MS/Google)
McAfee SiteAdvisor
Google -
-1
-2
(reference:)
(reference:)
2P (proposed by Bob Lin)
Pleasure
Pain
idea
Survey
idea
.
ideastart-up
()
Note:
(Bob Lin)
YEF
Idea
Idea
21
Human capital
(
)
(
)
(VC)
(Angel)
(
(Entrepreneurs)
Ex. FacebookLinkedIn
Ex. EMBA
Ex.
Ex.
Ex.
Ex.
Ex.
Ex.
Ex.
Ex.
Ex.
Ex.
Angel & VC
Angel ( or )
Ex.
VC
Ex.
1. ( NDA )
2. ( Letter of InterestTerm Sheet )
XXX
()(xxx)
1. 30
2.
a) ()()
b)
3. ()
4. ()
5. 2(b)
a)
b)
c)
d) ((d))
6.
:_________________________________________________
: _______________________________________________
: _______________________________________________
: _________________________________________________
: _________
XX( or
XX(XY
1. XX
2~8
9.
10. XX