How to make an effective Business

Presentation

Kent / 資策會Nick / 安國國際Victor / IBM

Wood / IBM

Hey, I got a good idea!

The goal of presentation is…

To communicate the company’s story as clearly as possible To create excitement for the company to attract further

resources

Business PresentationTo answer: What problem you’re going to solve? How big is the problem? What is the economic value of solving it? Who is willing to pay?

How well do you know them? Is there any unfair advantage or entry barrier?

To make the audience: Get to the point Easy to understand Feel it juicy Able to Repeat what you said Understand your venture, and imagine the opportunities

Your Cards

5

問答

工具

演說

圖表

故事

Opening is Turn Key

七種經典的開場白 (切記在 90秒要完成 )

6

問問題 事實陳述

回顧 /前瞻 小故事

引言 格言類比

可用複合式的開場白

終點證明論點 (Proof of Concept)

獨特賣點 (Unique Selling Proposition)

What to address?

Company Purpose

Problem

Solution

Market

Competition

Product/ Technology

Business Model

Financials

The Team

What make it a good material

Simple and Striking Consistent

Font Color Wording

Figure talks Good Photo

GettyImages.com

Figure talks - Statistics

Figure talks - Benchmark

Figure talks - Structure

真正上了台又是怎麼樣 ?

22

問答

工具

演說

圖表

故事

23

Presentation with STYLE…

25

Be Professional…

26

Seeing… is Believing…

27

Elements of SURPRISE!!

28

Powerful Gestures…

29

Accompanied by the power of SILENCE…

一個簡報包含哪些環境因素？

電腦投影設備擴音設備輔助器材場控聽眾評審.....

簡報的環境

回顧與經驗分享

我們總是犯了什麼錯？

缺乏清晰的論點：「重點到底是什麼？」對聽眾沒好處：「那關我什麼事？」過程不明白流暢：「台上的主講者到底怎麼導出那個結論的？」太瑣碎：「那些技術在講什麼？」太冗長：「簡報真的簡短嗎？」

說服群眾，而非傳達資料

心得分享幾個人簡報 ?表演還是簡報 ?“你”才是主角 Eye contact身體的姿勢音調和速度和學校簡報的不同 Q&A的準備

最後的提醒

34

With the end in mind

故事比口才更重要

避免簡報文件化

Less is more

注意措辭練習! 練習! 練習!