1. Business Model Generation RubyWang wanru.tw@gmail.com

2. WHAT IS BUSINESS MODEL? 3. 4. BUSINESS MODEL CANVAS 5. 6. 1. Customer Segments 7. 8. 9. B2B 10. 11. 12. 2. Value Proposition 13. Needs.Wants. Desires. 14. 15. ET 16. 3. Channels 17. NOW?TO BE? HOW? 18. 1. 2. 3. ! ! 4. 5. 19. AARRR MODEL Acquisition Activation Referral Retention Revenue 20. 5. Customer Relationships 21. NOW?TO BE? HOW? 22. 23. 5. Revenue Stream 24. NOW?TO BE? HOW? 25. 26. 27. 1~12 eBay 28. 13~24 DELL 29. 24~36 30. 6. Key Resources 31. WHAT? NOW?To Be? HOW? 32. 33. 7. Key Activities 34. HELPTO MAKE DIFFERENCES? 35. 36. 8. Key Partnership 37. WHO? WHERE? NOW?TO BE? 38. 39. 9. Cost Structure 40. WHAT? 41. v.s. v.s. v.s. 42. *2 *1 *1 *1 43. 44. 24H 45. BUSINESS MODEL INNOVATION 46. CASE 1 47. OEM Bundle VGA PC Notebook 48. OEM Bundle 49. New Business Model 50. 51. CASE 1 52. 53. 54. MeToo . Buy ForYou17support 55. 56. 57. cross-subsidy 58. cross-subsidy 59. 60. 61. 62. 63. $ 64. 1-1 4C 65. 1-2 4C 66. $ $ 67. 2-1 4C 68. 2-2 4C 69. 2-3 4C 70. Premium Paid $ 71. 3-1 4C 72. 3-2 4C 73. 74. 4-1 4C 75. / / $ $ 76. 5-1 4C 77. 5-2 4C 78. $ T=1 T=T+1 T: 79. 6-1 4C 80. 6-2 4C 81. $ 82. 7-1 4C 83. 7-2 4C 84. 85. 86. THANKYOU