知识到底是什麽?

Copyright © 2011 BroadVision, Inc. All rights reserved.

What Is Knowledge, Anyway?

知识到底是什麽?

May 22, 2011


从醉月湖到未名湖…

Copyright © 2011 BroadVision, Inc. All rights reserved. 3

歷史三則黃金律

信(Trust)

變 (Change)

流(Flow)


Knowledge Gods/Goddesses

•Saraswati •(Hindu)

•Thoth •(Egyptian)

•Hermes •(Greek)

•Mercury •(Roman)


Dawn of Western Civilization…


Knowledge Is Power

知识即权力

Sir Francis Bacon

(1561~1626 AD)

•Baconian Methodology


What’s known is known;

What’s unknown is unknown;

Such is the essence of

true knowledge!

知之为知之; 不知为不知;

是知也!

《論語·為政》孔子 (551 ~ 479 BC)

•孔子｢儒学｣


格物、致知、诚意、正心、修身、齐家、治国、平天下

朱熹 (1130~1200 AD)

•朱熹｢理学｣


知行合一

以知为行,知而必行,行而后知知为行之始;行乃知之成

王阳明 (1472~1528 AD)

•王阳明｢心学｣


佛学/禅学

人想要的往往很多，但真正需要的其实很少。

证严法师 (b.1937 AD)


知谁? 人脉通金脉 — 放诸四海皆隼

Top 20 Washington Lobbyists Site Map

各省驻京办路标


人脉金脉,走火入魔


知啥? 知己知彼,百战百胜

• PC: MSFT/Dell/…

• Consumer electronics: Sony/Samsung/…

• Mobile devices: Nokia/Motorola/…

• Telecom: AT&T/Verizon/…

• Publishing: books/newspapers/magazines

• Entertainment: music/movies


知多少? Chess vs. Poker

•US vs. USSR •(1950~1990)

•US vs. China •(2010~20??)


Facebook, China, Irrelevant!

•San Jose Mercury News 02/10/2011


Most Populous Nations in the World

•Territory: 3.70 mm2

•Population: 1.34 billion •(annual growth rate: 0.5%)

•No. 1

•Territory: 1.27 mm2

•Population: 1.18 billion •(annual growth rate: 1.55%)

•No. 2 •Territory: 0 miles

2

•Population: 700 million •(annual growth rate: >200%)

•No. 3


The Facebook Nation/Generation


Knowledge Stock Knowledge Flow

• Experience (经验) • Wisdom (智慧) • Conscience (良知)

•Knowledge Stock •(知识库)

•Knowledge Flow •(知识流)


Evolution of Knowledge

Unknown 无知误知

Need to Know 应知而知

Need to Share 可知即知

Serendipity 不知亦知

Data 数据

（事）

Information 信息

（物）

Knowledge 知识

（人）

Wisdom 智慧

（心）


Build It and They Will Come…

文溯阁 •Library of Alexandria


大众传播


小众传播

•US Seals Raid on Osama bin Laden Compound

(1:00AM 05/01/11)

•Sohaib Athar Tweet on US Seals Raid

(1:05AM 05/01/11)


新浪｢微博学｣


The Arab Spring


The Big Social Craze…

北京公安局新浪微博突破1百万粉丝

(04/17/11)

台湾马英九总统

Facebook突破50万粉丝 (03/31/11)


Pursuit of Happiness & Success

Happiness

• Purpose in life

• Fulfilling dreams

• Harmonious personal relationships

Success

• Clear vision

• Attaining MBOs

• Productive business relationships


21st-Century Enterprise Challenges

•Globalization (24x7)

•Knowledge (signal-to-

noise ratio)

•Innovation (velocity)


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IT进化史: 江山代有才人出，各领风骚数十年

•1960 •1970 •1980 •1990 •2000 •2010 •2020 •2030 •2040 •1950

企业 2.0

（云计算）

企业 1.0

（个人电脑）

企业 0.0

（主机电脑）


移动化任何地点运营成本

Operating

Expense

虚拟化任何时间资本投入

Cloud

Computing

Capital

Expense

社群化任何人/事/物/业企业价值

Incremental

Value

Creation

企业2.0:是挑战,但更是巨大商机


信 (Trust)

封閉治理開放管理

PC遍野雲端科技

變 (Change)

流 (Flow)

內容數量知識流速

21世紀企業的｢變、流、信｣


Email Malaise


Friendly Spam & Hidden Cost

•10 x 10 x 10 = 1,000

•1,000 x 3 min = 3,000 min = 50 hr

•50 x $200 = $10,000


•高

•中

•低

•密度

•高

•低

•中

•流速

知识管理2.0

•任务 (Task)

•博客 (Blog)

•论坛 (Forum)

•维基 (Wiki)

•文档 (Document)

•计划 (Plan)

•信息 (Message)

•微博 (Microblog)

•调研 (Survey/Poll)


A River Flows Through It


Anytime, Anywhere, Anyone…

Desktop

Tablet

Smart Phone


Who Has Knowledge?

•King Solomon’s Wisdom •The Rabbi and His Driver


太上，下知有之；其次，親而譽之；其次，畏之；其次，侮之。信不足焉，有不信焉。悠兮，其貴言，功成事遂，百姓皆謂“我自然”。

•《老子》第十七章

•企業2.0 個中真諦古有明訓…


N2效应：三个臭皮匠胜过一个诸葛亮

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