1. 11 2557

2. 3. 8 6 2 4. 5. Gate Way (fast in fast out) regional gate way Global gate way 6. NAFTA North America Free Trade Areas EU (European Union) (Southern Common Market) Mercosur SACU (Southern African Customs Union) 7. 0% 4 70% 49% 8. 230 60 9. 10. point to point 2010 point to point 11. 10 49% 12. 13. (MARKETING) (Buying) (Selling) 14. (DEMAND) 4 1. 2. 3. 4. 15. 1. Full Service Airline CSR first class, business class, economy class , Lufthansa, Emirate, Singapore airline 2. Low Cost Carrier (LCC) 3. Charter 16. 3 1. Costless 2. Service 3. Focus to each other 17. -Research -Development -Pricing -Distribute Product -Planning -Monitoring -Responding to customer complain 18. 7 MARKETING 1. ( ) 2. 3. () 4. (,, , ) 5. 6. (, ) 7. 19. () . 1968 .. 2511 1986 IATA .. 1989 (PG) 20. .. 1994 IATA Clearing House Member .. 1996 C.I.Q. (CUSTOM IMMIGRATION QUARANTINE) CIQ .. 1999 21. .. 2000 360 Full Membership IATA .. 2002 .. 2003 3 .. 2004 ISO 9000 .. 2006 .. 2007 319 .. 2013 45 22. 1 23. Bangkok Air Catering, Bangkok Airways Ground Service, Cargo 24. BUSINESS LINE BANGKOK AIRWAY 1. Airline 2. Airport- 3. Airport Image Activities- Cargo, Ground Service 25. Boutique Airline 5 1. (Premium Service) Full Service First Class Business Class 2. (Menu) (Tray) 35 3. (Lounge) 4. 5. 5-7 1 26. Regional Airway Service Premium 22 Code Air 9 Gate way Lounge 27. 320 7 319 10 ATR - 28. 9 Cargo