應用幾何平均法
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評估餐旅業因子權重. 應用幾何平均法. 大綱. 一、 序論 二、文獻探討 三、研究方法與步驟. 四、專題成果 五、 討論與未來發展方向. 2. 一、序論. 3. 3. 研究背景與動機. 觀光事業 越來越興盛,使其為重要議題 必須了解 顧客觀感, 進而改善 觀感的不可觸摸衡量性,運用 AHP 求解 從而提供餐旅業優先改善方向之建議. 4. 專題目標. 目標: 分析 影響餐旅業的因子 權重 進行步驟: 一、 參考 相關文章 二、 網路問卷調查 三、 分析因子權重. 5. 二、文獻探討. 6. 6. AHP 的應用. 7. - PowerPoint PPT PresentationTRANSCRIPT
22 33
AHP
44
5 66
6AHP
7T. L. Saaty197119962001AHP2007AHP200720042002AHP2003
71996-2011-2011-2011-2011-2011-2011-200920042011
8 99
10(Analytic Hierarchical Process, AHP)
Saaty (1980) AHP
AHP(1/2)
AHP
(Feeling)11(2/2)
AHP
AHP
12
(1/2)
13
(2/2)
14(1/4)
3_3.1: AHP 1 (Equal Importance) 3 (Week Importance) 5 (Essential Importance) 7 (Very Strong Importance) 9 (Absolute Importance) 2,4,6,8 (Intermediate Values) 153_3.21Q5_1Q5_2Q5_3X1Q5_4Q5_5XX1Q5_6XXX1(2/4)
163_3.3Q5Q5_1/Q5_2/Q5_3/Q5_4/Q5_5/Q5_6/(3/4)
17
(4/4)
18
MySurvey
193_5.1Q1Q2Q3Q4Q5_1Q6_1600:01:002441551000:01:172241338600:02:372121538900:03:43212125Q1Q2Q3Q4Q5Q5_1Q6Q6_1(1/3)
20(2/3)
3_5.1Q1~Q4Excel
21(3/3)
441
22(1/10)
(1)
23
(2/10)
(2)
24
24(3/10)
AHP
(3)
25
(4/10)
(5)
26
(5/10)
(5)
(6)
27
(6/10)
(4)
C.I.Consistency IndexC.R.0.1
28
(7/10)
C.R.
(4)C.I.C.I. = 0 C.I. > 0 29(8/10)
(7)
C.R.0.1(4)
C.R.0.1(4)
30
(9/10)
(7.1)
(7.2)
(7.1) (7.2)
31
(10/10)
139C.R.0.1
161C.R.0.1
323_5.2 C.R.Q6_1Q6_2Q6_3Q6_4Q6_5Q6_60.008618213900:03:375433350.140281016100:03:0152554433333_5.1Q1Q2Q3Q4Excel
286222205200
1313992502723
34344_1.1_14723%3919%15877%16181%205100%200100%(1/2)
35(2/2)
3683152222707164_1.2_12510117101840654214418411003916627173(1/4)
37()(2/4)
384_1.2_264621110718301050610220411009211323177(3/4)
39()(4/4)
404_1.3_1170083118-2225101139823-30213540311252143916627173(1/4)
41()(2/4)
4218~224_1.3_2170063318-2265611010123-30510639312242149211323177(3/4)
43()(4/4)
4418~22(1/2)
>>> >>>
45
>>>45(2/2)
>>> >>>
46
>>>464747(1/4)
AHP48
1.AHP
2.
48(2/4)
49AHP
49(3/4)
5050(4/4)
51
51(1/2)
52
1.
52(2/2)
53
EXA:B=1:2B:C=2:3A:C=2:6A:C1:12.
Ex:AB=12BC=23AC= 26AC11 AB
53(1/2)
54
1.
54(2/2)
55
2.
55(1/2)
56(2002)(2004)(2011)(2010)(2011)PPT(2002)AHP(2003)57-82(2007)AHP97(2004)(2007)(http://admin.taiwan.net.tw/upload/contentFile/auser/b/wpage/chp1/1_1.3.htm)(2011)100-007(http://www.npf.org.tw/post/3/9308)-(2011)(http://www.epochtimes.com/b5/11/6/4/n3276548.htm)
2.
56(2/2)
57-(2011)(http://www.cna.com.tw/ShowNews/WebNews_Detail.aspx?Type=NewsTopic&TNo=219&ID=201106060001)-(2011)(http://easy.sina.com.tw/news/article_newsid-84577.html)-(2011)(http://www.epochtimes.com/b5/11/4/28/n3241601.htm)(2011)184(http://www.epochtw.com/10/8/9/145084.htm)-(2009)(http://www.youtube.com/watch?v=PUu636cMQ_g)T. L. Saaty, Multicriteria Decision Making, The Analytic Hierarchical Process, European Journal of Operaitonal Research, 1971 .T. L. Saaty, Multicriteria Decision Making, The Analytic Hierarchical Process, RWS Publications, 1996 .T. L. Saaty, Decision making hierarchies, The Analytic Network Process (2nd ed.), RWS Publications, 2001 .Fu-Hsiang Chen, Tsung-Shin Hsu, Gwo-Hshiung Tzeng, A balanced scorecard approach to establish a performance evaluation and relationship model for hot spring hotels based on a hybrid MCDM model combining DEMATEL and ANP, International Journal of Hospitality Management, Volume 30, Issue 4, December 2011, Pages 908-932,(http://www.sciencedirect.com/science/article/pii/S0278431911000260)(2003)http://homepage.ntu.edu.tw/~ntut019/ltes/TEH2001.pdf(2002)2.
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