魅力先生
DESCRIPTION
Men’s style 魅力先生 中国最畅销的男性时尚杂志之一 民生银行 VIP 客户指定赠阅刊物 新浪网电子杂志向读者免费提供 上海手机电子杂志内容免费提供. 魅力先生. 杂志定位:高档男性消费类杂志. 为读者提供实用的时尚生活消费方案,构架起时尚生活与品牌的桥梁,使品牌价值与文化真正融入读者生活。. Feature of the magazine : High-end consumer magazine for men. 《 魅力先生 》 背景. Background. 风尚传媒集团是国 内全新崛起的民营 传媒出版商。目前 旗下包括 《 魅力先 - PowerPoint PPT PresentationTRANSCRIPT
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魅力先生
Men’s style 魅力先生
中国最畅销的男性时尚杂志之一民生银行 VIP 客户指定赠阅刊物新浪网电子杂志向读者免费提供上海手机电子杂志内容免费提供
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杂志定位:高档男性消费类杂志
Feature of the magazine : High-end consumer magazine for men
为读者提供实用的时尚生活消费方案,构架起时尚生活与品牌的桥梁,使品牌价值与文化真正融入读者生活。
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《魅力先生》背景
风尚传媒集团是国内全新崛起的民营传媒出版商。目前旗下包括《魅力先生》、《风尚》《娱乐无限》、《三国演艺》《健体》、《朋友》等多本时尚、娱乐、健康类杂志。
Background
Fengshang Media Group is a private media publisher developing in mainland China. It has published many fashion, entertainment and health magazines, such as Men's Style, Fashion, Three Kingdoms Art, Bodybuilding, Friends and so on.
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《魅力先生》背景
《 Men’s style 魅力先生》创刊于 2005 年 1月,是风尚传媒集团旗下之高档男性时尚杂志,亦是国内第一本专注于展现男性魅力,提供中国男性魅力实用解决方案的消费类杂志。
Men's Style is a high-end fashion magazine for men published initiatively on January 2005. It is also a consumer magazine dedicated to provide practical fashion solutions for Chinese men.
Background
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《魅力先生》基本数据
杂志名称 Men’s style 魅力先生发刊频率 月刊(拥有固定读者 48 万左右)创刊时间 2005 年 1 月创刊常规上市 封面日期前 30 天开本大小 H285mm × W215mm封面价格 20 元覆盖区域 全国
Basic InformationName Men's StylePublication Frequency Monthly (334,500 volumes each month)First Publication January 2005On sale 30 days before the date printed on front cover of the magazineBook size H285mm × W215mmSuggested price RMB 20 YuanArea covered Nationwide
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《魅力先生》的核心价值
提升男性魅力的实用解决方案
Core Value
Providing practical fashion solution for men!
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《魅力先生》基本板块
时尚品牌互动 fashion interaction 38%
生活专题 fashion life feature 20%
她 to know her 12%
健身 fitness 10%
美容 beautify10%
健康 health 3%
人物 people 7%
Structure of Columns
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时尚 & 品牌互动
从以人为本的原则出发,以砰然心动的视觉刺激加上时尚生活的互动涟漪,搭配贴心生活消费方案。巧妙的为读者诠释品牌价值与文化内涵。打造全新的终极时尚洗脑书。
Metrosexual practicer.
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生活 & 专题
Menswear: Edited by well-known fashion designer Zhang ZhaodaNew fashions on sale in the month and the manual of fashion trend. Pictures from Paris, Milan, Tokyo and other metropolises in the world
Latest Fashion Art
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生活方式专题:新锐生活方式推荐与报导职场:办公室攻略;白领男性的工作关系指导话题:男性视角,趣味话题,名人真实访谈电影音乐书:最新文化生活指导
生活 & 专题
Fashion: Practical instruction of dress match Metrosexual: Life style of metrosexualBrand: Story of relationship between brand and senior management
People&Feature
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她—— SHE
Girl friend &Sexy punch
Girl friend: Pictures of next-door girlsSexy punch: Sexy punch of sunny, healthy and sexy beauties
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美容:明星指导美容攻略
健身:型男身体塑造
健康:健康实用贴士
健康 & 美容 & 健身
Health and Beauty
Beauty practice for men
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《魅力先生》目标读者
好奇心强,有强烈的
消费欲望,有较高的
消费能力,对品牌关
注度高,积极向上,
追求高品质生活,读
者年龄 25 ~ 35 岁约 70% 。
Any one with strong curiosity, strong consumption desire, higher consuming capacity, more attention to brand, positive thinking and desire of high-quality life. About 70% of our readers are ranged from 25 to 35 years old.
Objective Readers
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《魅力先生》读者分析
Gender性别
女22%
男78%
男女
Age年龄
18岁以下8% 18-25岁
21%
25-35岁49%
35-39岁16%
40岁以上6%
18岁以下18-25岁25-35岁35-39岁40岁以上
Education教育程度
大学专科以下7%
大学专科25%
大学本科53%
大学本科以上15% 大学专科以下
大学专科大学本科大学本科以上
Personal Monthl y I ncome个人月收入
3000-6000元19%
6000-8000元29%
8000-10000元26%
10000元以上14%
3000元以下12%
3000元以下3000-6000元6000-8000元8000-10000元10000元以上
Readers’ Profile
性别 Gender 年龄 Age(years old)
教育程度 Education 个人收入Personal Monthly Income
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《魅力先生》发行
区域 发行量 百分比北京 131500 31.2%上海 91870 28.5%广州 30040 13.0%深圳 15380 6.6%武汉 6790 2.0%天津 3400 1.0%成都 7600 2.3%南京 4900 1.5%大连 4490 1.3%沈阳 3820 1.1%无锡 3280 1.0%
区域 发行量 百分比青岛 3600 1.1%苏州 3300 1.0%福州 2290 0.7%厦门 2600 0.8%重庆 8700 2.6%哈尔滨 4900 1.5%海口 2400 0.7%长春 2000 0.6%合肥 2980 0.9%南昌 2760 0.8%石家庄 3300 1.0%
区域 发行量 百分比昆明 1900 0.6%洛阳 2010 0.6%太原 2350 0.7%兰州 2000 0.6%银川 1800 0.5%西宁 1500 0.4%济南 2700 0.8%呼和浩特 1500 0.4%贵州 1700 0.5%乌鲁木齐 2640 0.8%港澳日韩 8000 0.9%
总计发行量 :365,000 册
全国发行,包括邮发+零售+赠阅,稳定的销售渠道,月销售量 385 , 000册。
334, 500 volumes are issued to stable marketing channels nationwide monthly by means of post, retail and present free.
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市场及推广活动
礼品赠送:读者俱乐部定期礼品赠送
目标受众传播:全国范围书报亭(街头、机场、超市)杂志封面海报杂志封面联排、杂志广告宣传全国知名媒体深度报道加一般新闻报道,总价值超过 200 万
GiftsReader's Club presents gifts regularlyPromotion schemeFront cover poster of magazines in news stall (street, airport and supermarket), integrated advertising on front cover of magazines, advertising on the magazine, and general and in-depth reports on well-known Medias. The total value exceeds RMB 2 million Yuan.
Marketing Promotion and Actives
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媒体联合:与中央电视台、上海东方卫视、湖南卫视,上海天娱集团、新浪网、 TOM 网强强联合“世界先生”中国赛区独家平面合作媒体东方卫视“加油好男儿”平面合作媒体央视模特大赛特别合作媒体
Cooperative MediasCooperating with CCTV, Shanghai Dragon TV, Hunan TV, Shanghai Tianyu Group, Sina.com, TOM.comExclusive press copartner of Mr. World Contest, China regionPress copartner of Dragon TV's Come On! Good BoyAuthorized copartner of CCTV Model Contest
市场及推广活动 Marketing Promotion and Actives
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广告策划
《魅力先生》,一本打造都市型男优质生活的男性杂志。在编辑内容上我们力求为读者提供更实用的男性魅力解决方案和丰富的潮流资讯;对广告客户,除了常规的硬广告刊登发布之外,我们也积极开拓更多的灵活合作方式,为客户提供个性化服务与媒体整合营销服务,使客户获得最佳的广告效果和最大程度的回报。
Advertising Planning
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广告策划一
品牌软性广告策划
针对广告客户单个产品的市场定位,结合杂志的编辑内容定位与读者受众的阅读习惯,配合编辑的相关主题文字与高品质的视觉图片,让读者深刻体验产品的核心价值,以此来表达产品的主题精神。
合作专栏策划
针对广告客户主线产品的推广宣传的需求,设计符合产品特点与杂志编辑特点的专题栏目,每期刊登相同的版面设计但内容不同的专题文章,使读者连续阅读而达到深度记忆,以此来加深品牌的受众。
Advertorial for brand promotion Express major spirits of a product based on objective market of the product, features of our magazine and reader's reading habit, and incorporated with edited texts and high-grade pictures, so that our readers can experience core value of the product.
Column cooperationDesign a constant layout on our magazine to publish different articles that corresponded to features of a product and edit features of our magazine to promote the product regularly for a purpose to express the readers with brand of the product.
Advertising Planning .1
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广告策划二
广告别册策划 Advertising insertion
品牌的当季主推产品、各种顶级时尚赛事以及品牌信息都可以以广告别册的形式呈现,结合客户的营销策略,为客户度身定做新品别册、促销别册并随刊发行,以强化产品的深度传播。
杂志特殊形式策划 Featured advertising
基于《魅力先生》丰富的专业知识与经验积累,利用杂志不同类型纸张的选择、特殊印刷工艺的运用等等都可以让原本单调的平面广告形式变得立体生动,并最大程度吸引读者的注意力,为客户提供最出色的广告策略方案。
沟通无限 , 创意无限 , 专业、专注、全心让服务更完善!
Advertising Planning.1
You may promote your latest products, fashion contest or brand information in form of inserted advertising. We will custom inserted advertising for your promotion or new products incorporated with your marketing policy to publish with our magazine for the purpose to promote your products further.
Our experienced expertise will select the most appropriate type of paper and art of printing, and design best advertising strategy to enliven your print advertising and express your products to our reader in full extent.
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2009 年广告标准报价
广告形式 标准报价封面拉页 500,000第一跨页 300,000第二跨页 280,000 第三跨页 260,000目录旁页一 130,000目录旁页二 120,000版权卷首页 110,000
封三 150,000封底 200,000内页 100,000 内页跨页 180,000 1/2 页 60,000 1/3 页 40,000信息分类广告 20,000样品插送 一元客户提供
此 价 格 2010 年 1 月 1 日 起 正 式 执 行 !
Endless Communication and endless innovation. To perfect our service with our specialty, concentration and dedication!
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Psition Rates( RMB¥)
Cover Gate Fold 500, 000
First Double Page 300, 000
Second Double Page 280, 000
Third Double Page 260, 000
First Full Page Facing Table of Contents 130, 000
Second Full Page Facing Table of Contents 120, 000
Full Page Facing Masthead 110, 000
Inside Back Cover 150, 000
Outside Back Cover 200, 000
Full Page Inside 100, 000
Double Page inside 180.000
1/2 Page 60.000
1/3 Page 40.000
Classified Advertising 20.000
Inserted Advertising Sample are provided by customer
Gross Rates of Advertising Service in 20082009 年广告标准报价
The rates will be executed since January 1, 2009.
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