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102

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VAR26.877

VAR27.841

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VAR1.791.863

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VAR3.827

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1. Microbook Intetnational Marketing overview20012. Netlibrary20023. 20084. (MIC)20095. - 4220026. 38020067. FishbeinAjzen(Theory of Reasoned Action, TRA)19758. 20109. 201010. 201011. 201012. -201013. -200314. (2010)24 10 131-13315. 201016. LED 201217. (2007)x 501 165-16618. (2009)3 2 25-5419. 2000(eBook)2013 38 http://www.lib.ncku.edu.tw/journal/6/2.htm20. (2009) Electronic Commerce Studies7 3 355-384 (2010)21. - AmazonBarnes&NobleApple201122. (2010)-show 2010 pp. 11-1923. 201224. 201325. Joseph R. Dominick 2000 26. 2002 27. 2004 netLibrary 28. 2002 29. 2003 30. 2003 31. 2002 32. 1983 33. 2000 20 34. 2005 35. 2000 36. 2002 37. 2005 38. 2003 39. 2002 40. 200041. Davis, F. D., Perceived Usefulness, Perceived Ease of Use and User Acceptance of Information Technologies, MIS Quarterly, 13(3), 1989, pp. 319-340.42. Davis, F. D., User Acceptance of Information Technology: System Characteristics User Perceptions and Behavioral Impacts, International Journal of Man Machine Studies, 38(3), 1993, pp. 475-487.43. Davis, F. D., Bagozzi, R. P. and Warshaw, P. R., User Acceptance of Computer Technology: A Comparison of Two Theoretical Models, Management Science, 35(8), 1989, pp. 982-1002.44. Venkatesh, V., Davis, F. D., A Model of the Antecedents of Perceived Ease of Use: Development and Test, Decision Sciences, 27(3), 1996, pp. 451-481.45. Hartwick, J. and Barki, H., Explaining the Role of User Participation in Information System Use, Management Science, 40(4), 1994, pp. 440-465.

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