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(Davis;1989)?
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1-1-1 61-1-2 (Davis 1989) 111-1-3 Venkatesh and Davis (2000) 131-1-4 151-1-5161-1-6181-1-7181-1-8181-1-9191-1-10191-1-11191-1-12211-1-13211-1-14221-1-15221-1-16221-1-1171-1-2211-1-3 23
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(Cognitive Instrumental Process)1. (Job Relevance)2. (Output Quality)3. (Result Demonstrability)(Venkatesh and Davis /2000) (Venkatesh and Davis, 2000)(Experience)(Voluntariness)
(UB)(IU)(PEOU)(PU)(RD) (SN)(OQ)(Image)(JR)
1-1-3
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TAM TAM
1 SPSS TAM
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PEOUPU
1-1-5
1025630029545250(1) (61%)(39%)(93%%)(96%)(4%)(52%)(2%)(18%)(12%)(1%)(3%)(12%)4~5(50%)3-3-11-1-1
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31%5,001~6,0003514%
21%6,001~7,0002711%
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1-1-8
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1-1-6
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1-1-10
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Cronbachs alpha
VAR24.818.920
VAR25.855
VAR26.877
VAR27.841
VAR28.870
VAR29.649
VAR1.791.863
VAR2.799
VAR3.827
VAR4.733
VAR5.678
VAR6.578
VAR13.610.823
VAR17.624
VAR18.745
VAR19.799
VAR21.760
VAR22.721
VAR7.718.759
VAR8.736
VAR9.569
VAR10.772
VAR11.646
VAR14.745.655
VAR15.649
1-1-2
(3) SPSS63.54%0.5:
1-1-13
1-1-12
VAR24VAR25VAR26VAR27VAR28VAR29.818.855.877.841.870.649VAR1VAR2VAR3VAR4VAR5VAR6.791.799.827.733.678.578
VAR13VAR17VAR18VAR19VAR21VAR22.610.624.745.799.760.721
1-1-14
VAR7VAR8VAR9VAR10VAR11.718.736.569.772.646VAR14VAR15.745.649
1-1-15
1-1-16
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24. 0.81822.094
25. 0.855
26. 0.877
27. 0.841
28. 0.870
29. 0.649
1. 0.79112.741
2. 0.799
3. 0.827
4. 0.733
5. 0.678
6. 0.578
13. 0.61012.488
17. 0.624
18. 0.745
19. 0.799
21. 0.760
22. 0.721
7. 0.7189.409
8. 0.736
9. 0.569
10. 0.772
11. 0.646
14. 0.7456.807
15. 0.649
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1. Microbook Intetnational Marketing overview20012. Netlibrary20023. 20084. (MIC)20095. - 4220026. 38020067. FishbeinAjzen(Theory of Reasoned Action, TRA)19758. 20109. 201010. 201011. 201012. -201013. -200314. (2010)24 10 131-13315. 201016. LED 201217. (2007)x 501 165-16618. (2009)3 2 25-5419. 2000(eBook)2013 38 http://www.lib.ncku.edu.tw/journal/6/2.htm20. (2009) Electronic Commerce Studies7 3 355-384 (2010)21. - AmazonBarnes&NobleApple201122. (2010)-show 2010 pp. 11-1923. 201224. 201325. Joseph R. Dominick 2000 26. 2002 27. 2004 netLibrary 28. 2002 29. 2003 30. 2003 31. 2002 32. 1983 33. 2000 20 34. 2005 35. 2000 36. 2002 37. 2005 38. 2003 39. 2002 40. 200041. Davis, F. D., Perceived Usefulness, Perceived Ease of Use and User Acceptance of Information Technologies, MIS Quarterly, 13(3), 1989, pp. 319-340.42. Davis, F. D., User Acceptance of Information Technology: System Characteristics User Perceptions and Behavioral Impacts, International Journal of Man Machine Studies, 38(3), 1993, pp. 475-487.43. Davis, F. D., Bagozzi, R. P. and Warshaw, P. R., User Acceptance of Computer Technology: A Comparison of Two Theoretical Models, Management Science, 35(8), 1989, pp. 982-1002.44. Venkatesh, V., Davis, F. D., A Model of the Antecedents of Perceived Ease of Use: Development and Test, Decision Sciences, 27(3), 1996, pp. 451-481.45. Hartwick, J. and Barki, H., Explaining the Role of User Participation in Information System Use, Management Science, 40(4), 1994, pp. 440-465.
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