6 online video platforms for improving your school’s content marketing

6 ONLINE VIDEO PLATFORMS FOR IMPROVING YOUR SCHOOL’S CONTENT

MARKETING

Presented by:Higher Education Marketing

1. Why Use Video Content in Your Recruitment & Marketing?

2. Using Periscope for Education Lead Generation3. Vine & Instagram: Quick Student Recruitment Content4. Using Hyperlapse for Effective Higher Education

Marketing5. Google Street View + Cardboard for Virtual Campus

Tours6. GoAnimate Adds Fun to Your Online Student

Recruitment7. Why Consider Professional Software for Video Content

Overview

Video marketing is a modern student recruitment must-have.

Video offers an intimate glimpse into campus life for those who wouldn’t otherwise visit in person, including international students.

Schools often neglect to use video content in their marketing, due to:


Source: HEM – 6 Online Video Platforms for Improving Your School’s Content Marketing

• budgetary issues• time constraints

• a lack of technical expertise

http://www.higher-education-marketing.com/?utm_source=Slideshare&utm_medium=slide&utm_campaign=HEMslideshare

http://www.higher-education-marketing.com/blog/6-online-video-platforms?utm_source=Slideshare&utm_medium=slide&utm_campaign=HEMSlidesharehttp://www.higher-education-marketing.com/blog/private-school-recruitment?utm_source=Slideshare&utm_medium=slide&utm_campaign=HEMslideshare

New platforms make videos easier to create than ever before!

Here are the best video technologies to use for your own student recruitment:

Online video accounts for 50% of mobile content consumed today,

with video content in emails increasing open rates by as much as 20%.

- HighQ & Invodo Research



http://www.higher-education-marketing.com/services/education-lead-generation?utm_source=Slideshare&utm_medium=slide&utm_campaign=HEMslideshare


Periscope combines live-streaming & social media for truly interactive event experiences.

►This app allows prospective students to:

2. Using Periscope for Education Lead Generation

• watch broadcasts live• comment in real-time • ‘like’ their favourite posts, comments, & uploads• stream content for up to 24hrs after the event


http://www.higher-education-marketing.com/?utm_source=Slideshare&utm_medium=slide&utm_campaign=HEMslideshare


Periscope promotes education lead generation by inviting prospects to participate in your campus community.

For example:

2. Using Periscope for Education Lead Generation

Duke University streamed a 10-hour reading of the poem “Paradise Lost” on the app.

(earning 550+ views & 21 ‘likes’)




With Vine & Instagram, you can solicit fun video content clips from students & turn them into valuable promotional tools.

3. Vine & Instagram: Quick Student Recruitment Content

6 second long videos approx. 100 million users monthly popular video software since 2013

15 second long videos (30 for ads) Photo & video colour filter options new video tools arising this year

Vine Instagram


http://www.higher-education-marketing.com/services/content-strategy-development?utm_source=Slideshare&utm_medium=slide&utm_campaign=HEMslideshare


Hyperlapse is an Instagram extension allowing users to create professional-looking time-lapse videos.

4. Using Hyperlapse for Effective Higher Education Marketing

It offers:• built-in stabilization technology • a cinematic feel without expensive equipment• no time limit restrictions (unlike Vine and Instagram)

Time lapse videos are effective recruitment content because they show a great deal of campus culture in a short time.




4. Google Street View + Cardboard for Virtual Campus Tours

Looking for an even more innovative way to bring prospective applicants to your campus? Give a virtual reality tour!

Google Street View will send certified photographers to take 360° footage of every inch of your campus.

This footage is compatible with Google Cardboard: an affordable virtual reality tool for anyone with an iOS or android device.




Example:

Herzing College Montreal compiled interior footage of their campus using Google-certified agency Virtuo360:

4. Google Street View + Cardboard for Virtual Campus Tours

Prospective students can now tour:

• classrooms • computer labs• study facilities

(all at their own pace!)





Make fun and strategic web content with GoAnimate – the app that makes digital animation simple.

Just drag and drop to create your own :• backgrounds• characters• audio recordings• and more

5. GoAnimate Adds Fun to Your Online Student Recruitment

Teachers can use GoAnimate to make animated videos for lessons, too!




Consider taking video production further with increasingly user-friendly & affordable editing software.

Professional favourite ‘Adobe Premiere’ is now available on Adobe Creative Cloud. It lets you:

• add graphics• include text• and even integrate special effects

With a little practice, the potential for your web content is limitless!

6. Why Consider Professional Software for Video Content



