6 ways to improve your business with automatic screenshots
TRANSCRIPT
6 Ways to Improve Your Business with Automatic Screenshots
How do you stay ahead?Websites of your organisation and competitors change all the time. So how do you stay informed about everything that’s happening?
Capturing daily screenshots of webpages helps you stay on top. This presentation explains six smart ways how automatic screenshots can improve your business.
Content verificationWhen you publish sponsored
content on your website you
have to prove proper publication.
Daily screenshots help convince
advertisers.
Competition trackingCompetitors are optimizing
their websites and social media
channels too. And they publish
all kinds of promotions. Stay well
informed with daily screenshots.
Website complianceWebsites and social media
channels are considered official
publications. Daily screenshots
help satisfy regulatory demands.
Website archivingOrganisations are increasingly
aware of their online heritage.
Daily screenshots help build a
pixel-perfect archive of websites
and social media channels.
6 things automatic screenshots can do for you
Trend trackingLeaderboards, website speed,
Alexa rankings, follower counts,
top lists, etc. etc. Track everything
the easy way and collect valuable
data and insights.
Keyword rank trackingSee how your landingpages really
rank in search engines. Get the
whole picture about organic
results, paid results, local maps
and product images.
Website archiving
Website archiving
Archive your online footprintWebsites and social media channels change all the time. This triggers companies that their websites and social media channels are part of their cultural heritage
That’s why companies search for solutions that make it easy to capture websites and social media channels. For example by taking daily screenshots of their online channels.
Website archiving
CNN.com
18 July 2014
5 december 2013
14 July 2014 30 December 2013
20 April 2013 10 October 2012
Website archiving
Wall Street Journal
21 August 2014
18 August 2014
20 August 2014 19 August 2014
17 August 2014 16 August 2014
Notice the different website headers on weekends
Website archiving
Apple.com
9 September 2014
2 March 2012
17 May 2013 6 November 2012
27 October 2011 5 October 2011
Competition tracking
Competition tracking
Know it before they do themselvesOnline shops battle for new customers every day. Trying to outperform competitors by offering promotions and optimizing their websites.
To stay ahead you must know exactly what your competitors do. But it’s time consuming to follow everything.
Daily screenshots of key webpages and social media channels make it easy to track what your competitors do.
Competition tracking
Track competitors websites
Content verification
Content verification
Content verificationOnline publishers monitize websites and social media channels by displaying ads and sponsored content.
Sponsors expect proper publication of their ads and sponsored content. But proving that something was published on a specific date is challenging.
Daily screenshots of key webpages make it easy to verify proper publication.
Content verification
Verify sponsored content
Content verification
Verify coupons
Track publication of paid listings and sponsored content
Trend tracking
Trend tracking
Trends tell the real storyThe web changes every day. Sometimes very fast, sometimes more slowly. Tracking these changes over time delivers great insights.
Track your Alexa ranking, Tripadvisor ranking, game leaderboards, website performance, number of Facebook followers, etc. etc.
Daily screenshots track these changes automatically.
Trend tracking
Track Alexa rankings of your website
Trend tracking
Track Alexa rankings of your website1 January 2014 - eBay ranked #6 1 July 2014 - eBay slipping to #9. Instagram entering the Top 20
Trend tracking
Track Tripadvisor restaurant rankings
Trend tracking
Every week 150.000 new
Facebook followers for Nike
26 June 2014
11 July 2014
4 July 2014
18 July 2014
Trend tracking
Track website performance
Keyword Rank Tracking
Keyword tracking
Traditional keyword rank trackers report rankings...
...that’s not good enough anymore.
Keyword tracking
“It’s not about how high you rank... ...but how well you rank!”
Keyword tracking
Not all keyword rankings are equalSearch engine results are not a simple listing anymore. Search engines display all kinds of information like paid ads, maps, listings, products, show times, stock quotes, etc.
This influences visibility and click-through-rates of website listings. Only looking at rankings won’t tell you the whole story.
Daily screenshots track your keywords visually and help stay on top of your search engine marketing.
Keyword tracking
Track search keyword rankings
Is this website realy ranked #3?Is this position worth it’s price?
Keyword tracking
Stay on the mapLocal businesses depend more and more on search engines. A visit to a store often starts with a Google search.
Search engines display local searches with special listings and maps. For local businesses it’s vital to display well. Keyword rank trackers don’t tell you how well you show up in local search results.
With automatic screenshots you track how well your local business is listed and make sure your position is maintained.
Keyword tracking
Track local searches and maps
Searching for “fitness clubs san francisco”
Keyword tracking
Your storefront is in GoogleThe way your products are displayed in search engines is crucial for business. Search engines now display products, prices, and retailers right in the search results.
How visible are your products? How are they positioned alongside competitors? And are your listings getting better, or is the competition outperforming you?
Daily screenshots show exactly how your products show up in search results and how they improve over time.
Keyword tracking
Track product groups and shop listings
Keyword tracking
Track products and shop listings
Website compliance
Website compliance
Can you prove you did the right thing?
Website compliance
Track social media channels
Website compliance
Track conditions
How to automate website screenshots?
Taking daily screenshots is time consumingMaking it a costly and boring task
Taking the same screenshot consistently is difficultDue to browser settings and
operating systems, time of day
and screen sizes.
Taking full page screenshots of webpages is toughWhich leads to incomplete
screenshots.
Creating, managing and sharing a screenshot archive is laborious
Taking daily screenshots is challenging
An automatic screenshot service makes it effortless to take daily screenshots consistently
Take daily screenshots automatically
Take full page screenshots
An automatic
screenshot service
should... Provide real size images and smaller thumbnails
Take screenshots at a scheduled time
Include web elements like Flash and HTML5 video
Provide tools to download and share screenshots
Stillio is a simple and affordable
automatic screenshot
service
Pixel perfect automatic screenshots
Intuitive tools to manage and share screenshots
Reliable cloud storage
Stillio Automatic Screenshots
Visit Stillio website
www.stillio.com | [email protected] | twitter @stillio