640 461 cisco voice and unified communications

Introducing Cisco Voice and

Unified Communications

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© 2012 Cisco and/or its affiliates. All rights reserved.BRKCDN-1003 Cisco Public 2

Cisco Jabber Web SDK – Maximize Your Business Portal By Enabling Collaboration


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Session Abstract

Rabidly and easily add Presence, Chat, Voice, Video, Messaging and Web Conferencing to web applications to help automate workflow, increase productivity for your end users and add incremental value to your Cisco collaboration portfolio


Agenda

Introducing the Cisco Jabber Family Add Cisco Collaboration to Enterprise Web Applications

‒ Why? What’s in it for you?‒ What? Use case examples of what’s possible‒ How? Hello World! Chat it, speak it, see it. Add voice, video, im and presence to a

webpage in 10 minutes Portal Tour What’s next for the Jabber SDK

Introducing the Cisco Jabber Family

© 2012 Cisco and/or its affiliates. All rights reserved.BRKCDN-1003 Cisco Public

Cisco JabberAddressing challenges traditional tools don’t address

• Evolving employee expectations, purchase models

• Leverage investments

• Ensure security and compliance

• Control costs

• Make distributed workforces more productive

• Improve processes, speed issue resolution

• Increase efficiency

IT ChallengesBusiness Challenges


Explosion of Mobile devices

PC & MAC

Android & iOS Tablets

Smart Phones


Video Becomes Pervasive


All-in-one UC Application Presence & IM Voice, Video, voice messaging Desktop sharing, conferencing

Collaborate from Any Workspace PC, Mac, tablet, smart phone On-premises and on-demand Integration with Microsoft Office

Cisco Jabber


Devices Share the same Infrastructure

Call Control: SIP

• Unified Communications Manager (CUCM)

• Video Communication Server (VCS)

Presence & IM: XMPP

• Unified Presence• WebEx Connect

service (SaaS)

Meetings, Conferencing

• WebEx (SaaS)• TelePresence MCU

Voice Messaging

• Unity Connection

Cisco Jabber

Cisco Jabber


Cisco Integrated Collaboration Experience

Wide Variety of Collaboration Technologies

ANY CONTENTANYWHERE ANY DEVICE

INTEGRATED COLLABORATION EXPERIENCE

Wide Variety of Collaboration Technologies

Wide Variety of Collaboration Needs

Video Handled as Easily as Voice

Flexible Access from all Clients

Richest Experience in Any Location

Secure Intra- and Inter-Company Communications

Add Cisco Collaboration to Enterprise Web Applications with the Jabber SDK


The Jabber web toolkit

• Easily and rapidly add collaboration to enterprise web applications and business processes• Increase productivity and maintain context of interactions for end users• Add incremental value to Cisco Collaboration deployments based on unique needs


Web toolkit to collaboration enable web apps

Easily add collaboration to web applications and business processes

Voice Video

IM/Chat Presence

Voice mail

Web Conferencing

Add Cisco Collaboration to Enterprise Web Applications – The Why


Access Market-Leading UC Services

Number one in Enterprise Call Control

Number one in Video

Number one in Web Conferencing

Number one in Audio Conferencing

Number one in Unified Messaging

VM and UMVoIP and IP PBXVideo and TPWeb and Audio Conf.Presence and IM

Sources: Synergy Research, Frost & Sullivan, Gartner, Intellicom Analytics, Cisco Q4 2009.Note: Enterprise Call Control excludes low-end KTS category.


What’s it all about? For the ISV …

Providing the building blocks to rapidly and easily Cisco UC enable enterprise web applications – providing Voice, Video, Presence/IM, Voicemail, WebEx

Exciting technology enabler to build product and services based on Cisco collaboration technology

Leverage large Cisco collaboration presence Co-marketing opportunities Unique offering - No other enterprise UC provider has voice, video Web

plug-in/SDK


What’s it all about? For the IT Pro…

Providing the building blocks to rapidly and easily Cisco UC enable enterprise web applications – providing Voice, Video, Presence/IM, Voicemail, WebEx

Consolidate the desktop and integrate collaboration deep into existing applications, increasing productivity and maintain context of interactions for end users

Every browser experience can become an interactive collaboration experience

Add incremental value to your Cisco Collaboration deployment based on your unique needs

Unique offering - No other enterprise UC provider has voice, video Web plug-in/SDK

Add Cisco Collaboration to Enterprise Web Applications – The What


Usage examples and case studies

Example 1: Cisco UC enablement of online desktop and line of business applications

Example 2: Cisco UC enhancing collaboration applications E.g. online mail providers, social media vendors

Example 3: Cisco UC enablement of custom web 2.0 portals and custom web applications

Example 4: Cisco UC enablement of online email application


Presence enabled

IM / Chat enabled

Click 2 Call enabled

Click 2 WebEx enabled

Click 2 Video* enabled

Use Case: Pervasive Cisco UC in Business Applications UC, Collaboration, Video capabilities everywhere Example only – an ISV or IT Pro could do the project


Use Case: Pervasive UC in Enterprise Social Application Presence and UC capabilities throughout the application Cisco on Cisco Integration – Cisco Quad leverages public facing APIs

Presence enabled

IM / Chat enabled




Presence enabled

IM / Chat enabled



Click 2 Video* enabled

Use Case: Cisco UC enabled Corporate Directory Search and connect: real-time collaboration within corporate directories Presence, Click 2 Voice / Video / IM / WebEx /


Use Case: Cisco voice enabled Gmail Cisco UC Enable Gmail and Google Apps

for Business

Cisco Jabber APIs‒ Web Softphone (AJAX)

‒ IM / Presence (CAXL)

User Capabilities‒ View Presence

‒ Click 2 IM

‒ Click 2 Call

Deployment Requirement‒ Corporate VPN active session

Demo: Completed Integration‒ http://www.youtube.com/watch?v=pIGyEubjBrU

Corporate Directory Presence and IM gadget enabled

Corporate Softphone

gadget enabled

http://www.youtube.com/watch?v=pIGyEubjBrU

Add Cisco Collaboration to Enterprise Web Applications – The How

HELLO WORLD!


Hello World!Add voice, video, chat and presence to your web application in 10 mins


Recommended Skillsets

Industry standard web technologies - REST

- JavaScript

- jQuery

- HTML

API naming is easy to understand

Developers don’t need to be UC or voice experts

Portal Tour

What’s next? SDK Support for Mobile and Native applications

37


Collaboration enable the mobile webExtend Cisco Ajax XMPP Library to support Mobile Browsers

Voice and video is being investigated. Challenge: mobile browsers don’t support plugins

Roadmap Not Committed


What’s available todayUrl based cross launching of installed Jabber applications

ciscojabber://call?address=%s

To send an IM:ciscochat://goim?screenname=%s&message=%s

ciscotel://%


Future Considerations: Native SDKs

Extend the flexibility of the Jabber Web SDK to native applications

Voice, video, voice messaging, & conferencing embedded within your application

Considerations Trade-offs on screen real estate OS and device prioritization

The Power of Embedded



Future Considerations: Extensibility of our Native clients


Business Value

Allows customers to extend Jabber- natively via C++ plugins- using HTML/JavaScript via extensibility tabs

Provides basis for various product modes- IM only mode- Phone only mode- No History mode- No presence mode- ...




Hub Window Plugin- Menus- Tabs- Status bar- Search Area- Self Presence Area- Escalation bar- Notification badge- Web tab

IM Window Plugin- Session Escalation

Options Plugin- Option tabs

... (Integrated session window, server health, ...)

Extensibility in Cisco Jabber




IM window Plugin

Telephony Plugin

Contacts Plugin

Plugin Runtime

UE logic

Message routing

onToolbarOpened

Message is multicasted toall plugins that might be interested

Plugins decide if they want to add button for this specific toolbar

addToolbarButton

addToolbarButton

Messages are modifiedaccording to UE logic

11 22

User pressed the call button

Message is routed backto the approriate plugin

onButtonPressed

Jabber Service Framework

Telephony Service Framework

Make phone call

Incoming IMNotification

Jabber contexts to be injected to the Plugins

New IM window launched

ECC/CPVE

Config IM&P

Communication flow between plugins


Next Steps

Register on CDN and download the Jabber Web toolkit‒ http://developer.cisco.com/web/jabber-developer/jabber

Visit us in the World of solutions to see some more demonstrations of the SDK in action

Recommended Sessions‒ BRKCDN-1003 - How to Add Cisco Collaboration to Your Enterprise Web

Application – The Jabber Experience

‒ BRKCDN-1007 - Cisco Developer Show and Tell “Jabber Enabled Enterprise Applications”

‒ BRKUCC-2480 - Cisco UC Soft clients: Deploying Cisco Jabber desktop clients

‒ BRKUCC-2785 - Understanding Cisco Unified Presence 8.6

http://developer.cisco.com/web/jabber-developer/jabber


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Final Thoughts

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