6895734 dupontcasestudy of class b

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  • 8/9/2019 6895734 DuPontCaseStudy of Class B

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    DuPont Case StudyDuPont Case Study

    & Information Systems& Information Systems

    Presented ByPresented By--

    Ketki Thakkar (109)Ketki Thakkar (109)

    Pranav Thakker (110)Pranav Thakker (110)

    Vajresh Thakur (111)Vajresh Thakur (111)

    Vikas Tiwari (112)Vikas Tiwari (112)

    Mitul Trivedi (113)Mitul Trivedi (113)

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    Agenda For PresentationAgenda For Presentation

    Introduction of companyIntroduction of company

    Problems faced by company due toProblems faced by company due to--

    1.1. AcquisitionAcquisition

    2.2. Long distribution chainLong distribution chain

    3.3. Complex business structureComplex business structure

    Types of systems usedTypes of systems used

    Centralized & Decentralized aspect of the systemCentralized & Decentralized aspect of the system

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    Agenda For PresentationAgenda For Presentation

    Companys IT system on the matrix of strategicCompanys IT system on the matrix of strategicoptions of information technologyoptions of information technology

    Advantages of companys approaches to managingAdvantages of companys approaches to managinginformation systems resources effectively &information systems resources effectively &efficiently.efficiently.

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    Introduction Of CompanyIntroduction Of Company

    U.S. based chemical & energy giantU.S. based chemical & energy giant

    Well known for managing information technology forWell known for managing information technology for

    its operation processits operation process

    Spends about $500mn / year on IT related salariesSpends about $500mn / year on IT related salaries

    They look at computers asThey look at computers as

    1.1. Means ofcuttingcostMeans ofcuttingcost

    2.2. Potential tool for increasing revenues and market sharePotential tool for increasing revenues and market share

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    Problems FacedProblems Faced

    Problem after acquisition of difference in theProblem after acquisition of difference in themanufacturing processesmanufacturing processes

    Problems through competitive environment andProblems through competitive environment andlong distribution chainlong distribution chain

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    Types of Systems usedTypes of Systems used

    1.1. Expert SystemExpert System

    Production systemProduction system

    Design SystemDesign System

    2. Decision Support System2. Decision Support System

    Business Administration SystemBusiness Administration System

    Distribution SystemDistribution System

    Centralized & Decentralized aspect of systemCentralized & Decentralized aspect of system

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    Expert SystemExpert System (knowledge based system)(knowledge based system)

    It is a computer program that contains some of the subjectIt is a computer program that contains some of the subject--

    specific knowledge of one or more human expertsspecific knowledge of one or more human experts

    Expert systems are designed and created to facilitate tasks inExpert systems are designed and created to facilitate tasks in

    the fields of accounting, medicine, process control, financialthe fields of accounting, medicine, process control, financial

    service, production, human resource etcservice, production, human resource etc

    Decision support systemDecision support system

    It is a computer program application that analyzes businessIt is a computer program application that analyzes business

    data and presents it so that users can make businessdata and presents it so that users can make business

    decisions more easilydecisions more easily

    Decision support systems are a class ofcomputerDecision support systems are a class ofcomputer--basedbased

    information systemsinformation systems includingincludingknowledge based systemknowledge based system

    that supportthat support decision making activitiesdecision making activities

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    Expert System ModelExpert System Model

    User

    Knowledge Base

    Inference Engine

    Expert System

    A Case

    Advice & Expln

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    Decision Support SystemDecision Support SystemModelModel

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    Expert SystemExpert SystemExpert systems are designed and created to facilitate tasks inExpert systems are designed and created to facilitate tasks in

    the fields of accounting, medicine, process control, financialthe fields of accounting, medicine, process control, financialservice, production, human resource etcservice, production, human resource etc

    Eg. Ketch up bottle in Du PontEg. Ketch up bottle in Du Pont

    Decision support systemDecision support system It is a computer program application that analyzes businessIt is a computer program application that analyzes business

    data and presents it so that users can make businessdata and presents it so that users can make business

    decisions more easilydecisions more easily Comparative sales figures between one week and the nextComparative sales figures between one week and the next

    Projected revenue figures based on new product salesProjected revenue figures based on new product sales

    assumptionsassumptions

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    IT system on the matrix of strategic optionsIT system on the matrix of strategic optionsof information technologyof information technology

    Different functions and departmentsDifferent functions and departments

    These form a part of their strategicThese form a part of their strategic

    planningplanning Strategic option as it helps vitalize theStrategic option as it helps vitalize the

    businessbusiness

    Department automated using IT becomesDepartment automated using IT becomesa strategic option of ITa strategic option of IT

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    Placing DuPont`s IT system onPlacing DuPont`s IT system on

    matrixmatrix Expert systemExpert system

    Production SystemProduction System

    Helps integrate complex manufacturingHelps integrate complex manufacturingprocessesprocesses

    Reduces costsReduces costs

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    Placing DuPont`s IT system onPlacing DuPont`s IT system on

    matrixmatrix Expert systemExpert system

    Design SystemDesign System

    Helps create complex productionHelps create complex productiondesignsdesigns

    These designs are sold to otherThese designs are sold to other

    businessesbusinesses Increases market share of DuPontsIncreases market share of DuPonts

    other productsother products

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    Placing Du Pont`s IT system onPlacing Du Pont`s IT system on

    matrixmatrix Decision support systemDecision support system

    Business Administration SystemBusiness Administration System

    Helps bring important functions closer toHelps bring important functions closer tobusiness managersbusiness managers

    Faster and better decision makingFaster and better decision making

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    Placing Du Pont`s IT system onPlacing Du Pont`s IT system on

    matrixmatrix Decision support systemDecision support system

    Marketing Distribution SystemMarketing Distribution System

    Helps automate distribution informationHelps automate distribution informationsystemsystem

    Easy Streaming of Market dataEasy Streaming of Market data

    Helps plan better marketing strategyHelps plan better marketing strategy Helps increase market shareHelps increase market share

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    Advantages of IT systemAdvantages of IT system Integration of manufacturing systemIntegration of manufacturing system

    Low cost business processesLow cost business processes

    Access to previously unavailable marketingAccess to previously unavailable marketinginformationinformation

    Leading to increase in market shareLeading to increase in market share

    Helps manufacture very complex design items whichHelps manufacture very complex design items whichin turn helps increase market share of its productin turn helps increase market share of its product

    contdcontd

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    Advantages of IT systemAdvantages of IT system

    Centralization of similar business application toCentralization of similar business application todevelop competitive advantages in their market place.develop competitive advantages in their market place.

    Decentralization of some business application helpsDecentralization of some business application helpsto bridge the gap between people running DuPontto bridge the gap between people running DuPontbusiness and its IT system.business and its IT system.

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    Thank YouThank You