7 smart simple ways to drive bi user adoption

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Smart, Simple Ways to Drive BI User Adoption.

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Page 1: 7 Smart Simple Ways to Drive BI User Adoption

Smart, Simple Ways to Drive BI User Adoption.

Page 2: 7 Smart Simple Ways to Drive BI User Adoption

Copyright © 2013 GoodData Corporation. All Rights Reserved.

BI adoption rates hover at 30%

Page 3: 7 Smart Simple Ways to Drive BI User Adoption

Copyright © 2013 GoodData Corporation. All Rights Reserved.

A paltry 30%.

Yep.

Page 4: 7 Smart Simple Ways to Drive BI User Adoption

Copyright © 2013 GoodData Corporation. All Rights Reserved.

That’s a massive investment of time, money and infrastructurewasted.

Page 5: 7 Smart Simple Ways to Drive BI User Adoption

Copyright © 2013 GoodData Corporation. All Rights Reserved.

And the opportunity to work smarter, move faster and make better decisionsmissed.

Page 6: 7 Smart Simple Ways to Drive BI User Adoption

Copyright © 2013 GoodData Corporation. All Rights Reserved.

But what can you do to drive user adoption without getting overwhelmed? Lots.

Page 7: 7 Smart Simple Ways to Drive BI User Adoption

Copyright © 2013 GoodData Corporation. All Rights Reserved.

smart, simple ways you can drive BI user adoption.

Here are

Page 8: 7 Smart Simple Ways to Drive BI User Adoption

Copyright © 2013 GoodData Corporation. All Rights Reserved.

Your users may already be comfortable working in systems like Salesforce.com or your company Wiki or intranet. Embed dashboards in the systems users already access regularly.

1. Make BI an easy-to-form habit.

Page 9: 7 Smart Simple Ways to Drive BI User Adoption

Copyright © 2013 GoodData Corporation. All Rights Reserved.

Make dashboards as easy to navigate as the Web’s most popular sites. The most successful approach we’ve seen provides a summary executive view with drill-ins, followed by a progression of additional dashboards that encourage users to seek deeper insights.

2. Build projects optimized for user experience.

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Good BI delivers a centralized view of data users can find in other systems. Great BI gives users actionable insight they can’t get anywhere else. Combine data sources to expose trends and velocity, or compare marketing spend to SQLs, bookings, and revenue.

3. Give users something they can’t get anywhere else.

Page 11: 7 Smart Simple Ways to Drive BI User Adoption

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With today’s cloud-delivered BI tools business users can take action in real-time when trends change. Set up triggers that inform key stakeholders when KPIs trend against goals, or milestones are achieved.

4. Trigger automatic updates for stats that matter most.

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It may take longer to shift the behavior of users who are comfortable receiving emailed reports. Don’t fight it. Schedule recurring reports via email, and include links to the dashboards so they can dive deeper into analytics when they need to.

5. If users won’t come to the data, bring data to them.

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We live in a mobile world, so give users a great BI experience on their iPad while they’re commuting to work or having lunch with a board member.

6. Give users BI that’s accessible from anywhere.

Page 14: 7 Smart Simple Ways to Drive BI User Adoption

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Give users access to training tools, videos and screenshots that help them imagine the potential of their BI project. Users that can fully scope the possibilities of a platform are much more likely to become superfans.

7. Help users help themselves.

Page 15: 7 Smart Simple Ways to Drive BI User Adoption

Copyright © 2013 GoodData Corporation. All Rights Reserved.

Learn more about GoodData custom analytics and pre-built analytics apps.