7 things small businesses need to know about social media now

25
Barbara B. Barbara B. Nixon Nixon Now Now . . Prepared for

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Slides to accompany a presentation for the Students in Free Enterprise chapter at Southeastern University.

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Page 1: 7 Things Small Businesses Need to Know About Social Media NOW

Barbara B. NixonBarbara B. NixonAssistant Professor :: Southeastern UniversityAssistant Professor :: Southeastern University

Now.Now.Prepared for

Page 2: 7 Things Small Businesses Need to Know About Social Media NOW

#SIFEseu#SIFEseu

@BarbaraNixon@BarbaraNixon

Page 3: 7 Things Small Businesses Need to Know About Social Media NOW

A Quick Survey

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Your Small Business Name Here

Page 5: 7 Things Small Businesses Need to Know About Social Media NOW

How To Vote via TextingSend text to this number

22333Message:

18697 and then your response(s)

18697

Page 6: 7 Things Small Businesses Need to Know About Social Media NOW

Social Media Cat Videos

Page 7: 7 Things Small Businesses Need to Know About Social Media NOW
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Learn what social media is.

Page 9: 7 Things Small Businesses Need to Know About Social Media NOW

Discover where are

your customers

and community are online.

Page 10: 7 Things Small Businesses Need to Know About Social Media NOW
Page 11: 7 Things Small Businesses Need to Know About Social Media NOW
Page 12: 7 Things Small Businesses Need to Know About Social Media NOW

It ain’t free.It ain’t free.

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Be paranoid.*

*Just a little.

Page 14: 7 Things Small Businesses Need to Know About Social Media NOW

Stay curious.

Page 15: 7 Things Small Businesses Need to Know About Social Media NOW

Three Three ChallengesChallenges

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Read. This. Now.Now.

Groundswell: Winning in a World Transformed by Social Technologies– Charlene Li & Josh Bernoff

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Join. This. Now.Now.

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Develop. This. Now.Now.

SocialMediaPolicy

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For links to slides & sites

mentioned today, see

bit.ly/seusife

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Page 23: 7 Things Small Businesses Need to Know About Social Media NOW

1. Learn what social media is2. Discover where your

customers & community are online

3. Listen first4. Then chime in5. It ain’t free6. Be paranoid (just a little)7. Stay curious

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The ONE thing

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CONTACT ME

Barbara B. Nixon, Ph.D. (ABD)Assistant Professor, Communication DepartmentSoutheastern University

Life Member & Past President of the International Listening Association (listen.org)

E-mail: [email protected]

Twitter: barbaranixon

Skype: barbara.b.nixon

Blog: publicrelationsmatters.com