7·28World Hepatitis

Day

Stanford Asian Liver Center, Peking UniversityJuly of 2013

Index• Goals• Activities• Links

Establish a correct understanding toward Hepatitis B

Promote the knowledge of Hepatitis B prevention

Advocate the correct perception toward HBV carriers

Encourage more people to recruit as volunteers

Goals

Photo Wall Story Wall Guinness World Record Online Promotion and Branding Enterprises Partnership

Activities

Photo Wall：----The Materials We Collected----1. ALC Activities in China and overseas2. Education: HBV knowledge and related societies. ----The Materials We Need----3. Photos Collection: Show your support to the Jade ribbon

Campaign by taking photos

Activities-Photo Wall

Activities-Photo Wall

• In order to promote awareness on HBV to public, ALC has planned to do a Photo Wall project to collect photos from public, to appeal more people in concerning HBV. We hope related organization can join us in the project, help us in taking photos and proving the photos for the making of Photo Wall. We would like to ask related organization to provide us the photos by 22th of July.

• Specific requirement:1. Target: anyone can join our activity to take photos2. Photos format: Participants are required to hold a Jade ribbon logo or

whiteboard with slogan while taking picture, please refer to the samples.

3. Whiteboard specification: - Use our slogan directly (PDF attachment), print out as A4 size.- Use A4 paper to write down your own message

Activities-Photo Wall

Activities-Photo Wall sample

Search for material from the network platform (Gandanxiangzhao websites and Yi Ren Ping, the Chinese love liver and a good doctor-line networks, etc.)Hepatitis B virus carriers and patients storiesHBV activity volunteer's storyMedia events of the story

Story selection:Touching and rewarding

Display Method:Each story cartoon show

Activities-Story Wall

• Participation:

• (A) provide us with stories Material:

• By e-mail attachment to us

• (2) help us to publicize these stories:

• Paper materials through promotion and networking platform

Activities-Story Wall content

• The activities on 728 day intend to ask people doing an action of "speak no evil, see no evil, hear no evil“, to express a concern in patients with Hepatitis B, and the appeal against discrimination.

Activities-Guinness World Record

• According to the requirements, in the Guinness world records need to provide the following information:

• (1) the relevant information of the venue. The venue must be a closed area, such as a room, an outdoor venue (circled with a rope or string); the site needs a clear entrance and an exit (can arrange volunteers)

• (2) The way to ensure the number of people: such as issues tickets to the participants, collect tickets at the exit, to calculate the number of the return of tickets; if you take other methods, please tell us your detailed counting method.

• (3) This world records need to have two witnesses, please send the two witnesses’ name to us in advance. Please note that, the witnesses are not in any relationship with the NGO, and should have good reputation.

• If you want to participate, please before 16 July, by mail to inform us.

Activities-Guinness World Record

Activities-Guinness World Record

• We’ve been promoting the World Hepatitis Day on the social medias Weibo(China’s Twitter) and Renren(China’s Facebook)

• We’ll keep updating our social media webpage

Activities-Online Promotion and Branding

Activities- Partnership with Enterprises• Honeywell Enterprise• Email message:• Message to Employees: Sending announcement emails to the

employees for sharing the knowledge of HBV• sharing PSA to Employees: Sending the link of ALC PSA to

sharing B awareness to employee• Handbook dissemination-layout the education handbook in

the office newsletter booth etc.• Jade Ribbon Campaign Gift: give a package of gifts of ALC-jade

ribbon pin/bracelet, a health brochure to the lucky participants who agree No discrimination and Be ambassador of spreading the correct knowledge of HB.

• Posters

Activities- Partnership with Enterprises

• Air Products Enterprise• Posters posting at notable places in the offices to promote

awareness among employees

LinksHepatitis B Knowledge Online Course Website：Knowhbv.org

World Hepatitis Alliance “Three Monkeys” Activities：http://www.worldhepatitisalliance.org/WorldHepatitisDay/3wisemonkeys.aspx