Cm nang khi s kinh doanh

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75 B mt ca

Khi s kinh doanh Nhanh nhng bit phanhTon b 75 b mt trong cm nang khi s trn y khng h c ba t ngu nhin, m chng c c kt t kinh nghim ca hng ngn doanh nhn ti ba trn th gii. Mi ngi mt v, khng ai lm c tt c nhng iu trn, song bn nn quan tm ti chng ri cng thm mt cht bn lnh, tho vt, c sng to v kt hp vi cc iu kin thin thi, a li, nhn ho, nhng tng ban u s mau chng pht trin thnh mt cng ty vng mnh trn thng trng.Phn u

Tc gi:Trn Phng Minh

Qu trnh khi s kinh doanh ca bn bt u t lc c mt tng le ln v c th tm gi l kt thc khi cng ty bn i vo hot ng n nh. Thi gian ny c th ch ko di vi thng, c khi li buc bn phi xoay x hng nm tri. Vic phi i din vi bn lit k (cha y ) danh sch nhng vic cn lm nh ln k hoch kinh doanh chi tit, t tn cng ty, tuyn dng nhn vin, tm ngun vn lm bn hoa mt, nhc u v khng bit bt u t u v vic g cn u tin lm trc. Tuy nhin bn ng qu lo lng. Tun t thc hin theo 75 bc di y, bn s cm thy dng nh quy trnh ny khng qu phc tp v kh khn nh bn tng.Bc u tin bn cn lm l: c v suy ngm.PHN 1: K HOCH V MC TIU1 - 5: Son tho k hoch kinh doanh ca bnSon tho bn k hoch kinh doanh l mt trong nhng vic u tin bn cn tin hnh trc khi bt tay vo nhng vic khc. Bn k hoch kinh doanh chi tit c xem nh kim ch nam cho cc quyt nh ca bn trong sut c qu trnh hot ng kinh doanh sau ny, gip bn tm ra li p cho cu hi v tnh kh thi ca tng kinh doanh. Mt tc dng ph ca bn k hoch kinh doanh l to dng nim tin cho cc nh u t tim nng trc khi h ng cho bn vay tin. Bn k hoch kinh doanh cn l mt cng c h tr trong khi bn giao tip vi cc i tc tim nng, cc bn lin doanh, nh cung cp, nhn vin v thm ch l c khch hng.1. Trc khi lp k hoch kinh doanh, bn hy nghin cu cc ngun lc v cng c c th gip bn. Ngoi cc cun sch kinh doanh, bn nn ngh n mt s chng trnh phn mm chuyn dng. Bn cng c th nh cy s tr gip trc tip t cc t chc kinh doanh, hip hi ngnh ngh a phng, hoc tham gia cc kha o to ti cc trng cao ng, i hc hoc cc cuc hi tho kinh doanh. Nu kh nng ti chnh cha cho php, bn khng nht thit phi thu dch v ca cc nh t vn vi mc gi ti thiu 300 USD/gi. 2. Quan tm ti nhng con s. Bn cn bit rng mt bn k hoch kinh doanh phi m bo c hai yu t l nh tnh v nh lng. Bn k hoch doanh ca bn khng ch bao gm nhng vin cnh v s tng trng ca cng ty bn trong tng lai, m n cn cn c din gii trong cc thut ng v s liu ti chnh c th tnh ton c. Cc con s y cng r rng v chnh xc bao nhiu, chng s cng gip bn c ci nhn r rng v hot ng ca bn by nhiu.Bn k hoch kinh doanh lun c m u bng phn khi nim chung, sau l phn ti chnh. Bn cn din gii cc quan im ti chnh di dng con s. Phn ch s thiu tnh thuyt phc, s thiu ngha, nu bn b qua phn s liu ti chnh.3. Hy a ra cc con s d on c th v st vi thc t. Mt trong nhng sai lm thng gp nht khi son tho bn k hoch kinh doanh l c tnh doanh thu qu cao, trong khi chi ph li qu thp. Tuy nhin, bn c th hn ch phn no khong cch sai s nh vic thu hp th trng mc tiu ca bn cho gn vi mc thc t, sau din gii doanh thu v chi ph da trn th trng . Vic bn xc nh cc khch hng tim nng trc, sau tr dn nhng i tng khng sn sng mua sm, khng phi l cch thc hiu qu tnh ton th trng mc tiu. 4. Hy a vo bn k hoch kinh doanh cc c tnh lu lng tin mt ti thiu cho tng thng trong c nm u tin. Lu lng tin mt l mt yu t rt quan trng, v th bn nn chun b mt c lng tng th v li nhun v thua l trong vng ba nm u, cng nh d ton mt bn cn i ti chnh cho thi gian ny. Hy tr liu cc s kin t xut c th xy ra khin doanh thu ch bng chi ph, ng thi nghin cu cc t l ti chnh c th trong ngnh cng nghip ca bn, xem xt cc s liu khc cng ngnh c cng b chc chn rng mi gi nh ca bn l st thc. Nu cc ca hng tp phm khc c t sut li nhun l 25%, trong khi bn t mc tiu cho ca hng ca mnh l t sut li nhun phi t 28%, th c l bn nn cn nhc li.5. Quan tm c bit ti hot ng tip th. Trc ht bn hy ra cc mc tiu. Th hai, tin hnh hot ng phn tch th trng, bao gm vic xc nh cc th trng ch yu, nghin cu i th cnh tranh v nh gi cc xu hng th trng. Sau , bn chun b mt chin lc tip th vi nhiu phng php khc nhau dnh cho tng lnh vc nh bn hng, xc tin kinh doanh, qung co, giao tip cng ng, xy dng mng li phn phi, dch v khch hng Bn nn xy dng mt k hoch chi tit cho chin lc ny, ng thi xy dng cc tiu chun c th kim chng nhng d on ca bn.6 - 10: Tm kim khch hng mc tiu Bn ch nn tp trung vo th trng mc tiu v loi tr tt c cc phn on th trng khc khng ph vi hot ng kinh doanh ca bn. Trc khi thc thi bt c phng php no nhm xy dng cho mnh mt nhm khch hng mc tiu, bn cn quan tm ti cc vn sau: 6. ng gi nh. Thng thng, ch cc doanh nghip nh lun t cho rng h bit r nhng g khch hng mong mun. Nhng nu bn mun m mt tim n v ngh rng tt c nhng g bn cn ch l nu cho thc khch cc mn n ngon, trong khi khch hng ca bn li thch nhn thy b chn bt v dao na xinh p, trang nh cng vi thi lch s, n cn ca nhn vin phc v, th bn s c nguy c nh mt khch hng, nu bn khng sn sng p ng nhng nhu cu .Ngay t khi khch hng tng lai ca bn vn cn mua sm sn phm/dch v ni khc, bn hy coi cc cng ty ny nh mt i tng nghin cu: bn hy tm hiu mt hng kinh doanh ca h, cng nh cch thc h tip th v bn hng. Khch hng tng lai ca bn ch yu mua sm sn phm/dch v t cng ty no? H mua ci g? Bn c th hc hi c g t thnh cng ca cc cng ty . Bn nn nghin cu thc t th trng tr li nhng cu hi ny.7. Tm kim nhng thng tin hon chnh. iu quan trng nht m mt ch cng ty nh c th thc hin l xc nh xem nhm khch hng no s gip cng ty mnh t c mc tiu ra, u l i tng c gi tr mang tnh chin lc i vi bn. Bn mun c tht nhiu nhng ngi mua sm mt s lng ln sn phm/dch v ca bn, hay ch cn ngi mua sm ni chung? Khch hng l tng nht ca bn l doanh nghip hay c nhn? Khong cch a l gia bn v khch hng mc tiu ca bn nh th no v iu c quan trng khng? Bn cn xc nh nhng c im t chc kinh doanh sao cho c th thu ht v gi chn khch hng mt cch tt nht. 8. Xc nh cc phn khc th trng khc nhau. Sau khi phc ha chn dung khch hng l tng, bn nn nhn nhn rng mnh c th cn khai thc nhiu phn on th trng khc na. V d, tim n nh va ni trn c th tm thy nhng phn on th trng hp dn khc, nh dch v nu n trn gi trong cc dp l hay nhng ngy c bit no cho cc gia nh, cung cp ba n n gin hng ngy cho nhng ngi khng c thi gian nu nng do qu bn rn...9. S dng cc cng c nghin cu th trng min ph. Internet l mt kho thng tin khng l. Bn hy tm kim theo bt c ch no thng qua cc t kha v bn s thy cc website, blog v cc din n tho lun lin quan n bt c iu g bn mun. Ngoi ra, bn cnh mt s lng ln sch bo, ti liu sn c v tnh hnh th trng v khch hng mc tiu, bn c th tm hiu thm t cc ngun tr gip nghin cu th trng khc v a phng, quc gia ca bn ti cc t chc pht trin kinh t xc nh phn khc th trng no ang pht trin nhanh nht.10. Dch v, dch v, dch v. Ngy cng nhiu cng ty nh nh mt khch hng ca mnh ch v l do dch v ca h qu ngho nn, ch khng phi v sn phm ca h km cht lng. Cng c tip th quan trng nht trong kinh doanh l cch thc bn iu hnh hot ng bn hng v dch v khch hng. Mi ln bn lm mt iu g cho khch hng l mt ln bn tip th chnh bn thn mnh. Nu bn thc hin tt cng vic ny, khch hng s p li bn bng lng trung thnh v nhng li nhn xt tt p v bn.

PHN 2: TN V CU TRC CNG TY11 - 15: La chn mt ci tnMi cng ty u cn n mt ci tn v vic s hu mt ci tn ng nh v c o chnh l ni dung ca phn ny. S phi mt hng ngn USD, nu bn thu mt cng ty chuyn v xy dng nhn hiu hay mt hng qung co, song cc bn cng c th t mnh t tn cng ty - nu bn bit cch thc thc hin cng vic ny. Hy bt u vi chic bt bi, mt vi t giy v i tai nhy cm lng nghe mi ting ng ang xy ra quanh mnh.

11. Suy ngh v th trng. Trc tin, bn hy quyt nh phng thc qung co c th gii thiu 90% cc hot ng kinh doanh ca bn. Bn s trng cy ch yu vo cc qung co in, bng hiu ti a im kinh doanh, qung co truyn ming, Interrnet, trang vng, i pht thanh hay kt hp mt lc nhiu phng tin?. Bn nn lu rng s lp li thi qu, cc t ng nc ngoi v tn min vi du cch lun l yu t kt liu cc qung co pht thanh v website, ni m yu t nh vn v pht m d dng l v cng quan trng. Nu bn quyt nh qung co trn trang vng, mt th thut truyn thng l hy la chn tn cng ty bt u bng vn A, B hay C qung co ca bn lun c t ngay ti nhng trang u tin. Tuy nhin, khng phi nhng ci tn nh Aardvark hay Abba c th ph hp vi bt c cng ty no, v vy bn cn c i cht sng to y.

12. Xem xt cc i th cnh tranh. Bn cn thu thp tn ca tt c cc i th cnh tranh tm ra nhng iu c th lm nn s khc bit cho tn ca cng ty bn. Tn ca cc i th cnh tranh c thc s ph hp vi th trng mc tiu? Liu nhng tn c qu nghim tc, trong khi khch hng li thuc tup ngi snh iu, tn thi? Cu tr li s cho bn bit yu t no khng hiu qu, qua gip bn thu hp danh sch nhng ci tn d kin.

13. Huy ng kin ca mi ngi. Hy n nhn mi kin ng gp v tn cng ty bn. Hy hi ti sao h thch ci tn ny hay tn khc. Bn cng nn xem xt mt s thut ng thng dng c th thu ht cc khch hng tim nng, hay th hin kt qu m khch hng mong mun t vic s dng sn phm/dch v ca bn (nhng cha c i th cnh tranh s dng). V d, Namedatlast.com c chn t cho mt cng ty dch v t tn doanh nghip. Tuy vy trn thc t khng nhiu cng ty s dng nhng ci tn kiu ny, m h mun hng ti s ni bt.

14. Kim tra ngha ca tn cng ty. Nhng ci tn nh Cobweb Design, Goosechase v Wild Weasel, nghe c v rt thng minh, nhng chng c th khin khch hng tim nng cm thy khng chc chn v sn phm/dch v. Hy kim tra k lng mi ci tn trong danh sch cc tn cng ty d nh ca bn m bo rng khng ci tn no mang ngha tiu cc. ng thi bn nn hi bn b v ngi thn xem cc t ng ny c gi cho h cm gic xu no khng. Hy loi b nhng ci tn khng thch hp ra khi danh sch ca bn. Nu bn ang xy dng mt website v mun ci tn cng ty vn ti ton cu, th ng v s bt cn m lm tn thng t nc bn.

15. Kim tra cc nhn hiu c ng k. Khng t ch doanh nghip t tn cng ty v a chng ra th trng, nhng ri mt lc no h b buc phi hu b ci tn ny bi trc c mt nhn hiu cng tn ng k bo h. Do trc khi bn t tn cng ty, thit k biu tng, hy m bo rng chng khng b trng lp vi nhng ci tn v biu tng c ng k. Bn hon ton c th trnh c nhng kh khn php l bng vic gh thm trang web ca Cc nhn hiu v sng ch M ti www.uspto.gov, ni m bn c th tm kim cc nhn hiu c ng k bo h, hoc gh thm trang www.yudkin.com c thm cc li khuyn v vic t tn cng ty.

16 - 19: Cu trc cng tyBn nn khi u quy trnh la chn cu trc php l cho cng ty bng vic t hi bn thn xem u l khung php l m bn mun thit lp v tun theo. C ngi ni l n Delaware hay Nevada lp cng ty, nhng cu tr li thch hp nht cho cc cng ty nh l: Hy ngay ti nh. Vic thnh lp cng ty v tun theo cc quy nh php lut ca mt s a phng c ting l thun tin cho kinh doanh c th c ngha i vi cc cng ty c nhiu nh u t, nhng bn s c th kim sot cng ty mnh d dng v n gin hn, nu tun theo khung php l kinh doanh ngay ti ni bn t tr s chnh.

16. Quan tm ti mong mun ca bn thn bn. Mi mt m hnh kinh doanh u c cc quyn hn v trch nhim php l mang tnh c th ring, chng hn trch nhim php l ca mt cng ty c phn s khc hon ton so vi trch nhim php l ca mt cng ty trch nhim hu hn, ng thi cc quy nh php lut bo v hot ng kinh doanh ca hai loi hnh cng ty ny cng khng ging nhau. Nhng khng c mt loi hnh cng ty no gip bn trnh khi nhng trch nhim php l c nhn. Loi hnh cng ty m bn la chn s nh hng n trch nhim ca bn trong cc hot ng lin quan ti nhn vin, i tc v nh thu. Khng c tm l chn no bo v cho cc quyn s hu t nhn. Mt m hnh cng ty lin doanh s bt buc bn phi chu trch nhim khng ch cho nhng hnh ng sai tri ca bn thn bn, m cn cho nhng hnh ng sai tri ca cc i tc lin doanh. Cn nu bn khng c nhn vin, nh thu hay i tc, th m hnh cng ty c phn hoc trch nhim hu hn s khng em li nhiu ch li v mt trch nhim php l.

17. Ch ti kh nng tip cn ngun vn. Trn cng v mt ch s hu kinh doanh c nht, i vay l cch thc duy nht bn huy ng vn phc v kinh doanh. Trong khi , m hnh cng tc kinh doanh s cho php bn nhn tin u t hay yu cu cc i tc cung cp vn. M hnh cng ty c phn hay trch nhim hu hn s linh hot hn trong vic huy ng vn u t b sung, v d, bn c th bn chng khon ra bn ngoi huy ng lng vn cn thit.

18. Ngh v sc chu ng ca bn i vi cc cng vic giy t. Cu trc kinh doanh mt ch s hu c nht lun n gin, nh nhng v hu nh khng b iu chnh bi bt c quy nh php l bt buc no. Ch c giy php kinh doanh v chng ch hnh ngh l nhng tr ngi m cc ch s hu doanh nghip t nhn gp phi khi tin hnh kinh doanh. Cc yu cu, quy nh, th tc php l bt buc ca a phng, ca quc gia s gia tng ng k nu bn la chn cu trc php l cng ty lin doanh, c phn hay trch nhim hu hn.

19. Nm vng cc quy nh v thu c lin quan. Cho d bn chn la cu trc php l kinh doanh no, bn u c trch nhim ng thu cho cc khon thu nhp t hot ng kinh doanh. im khc bit l bn phi ng thu mc no v c khu tr bao nhiu thu tu theo m hnh cng ty. Vic ng thu v cc trch nhim php l lin quan ti cng ty c phn l hon ton khc bit so vi cng ty trch nhim hu hn. Ngoi ra, cc quy nh v khu tr thu v ho n thu cng c nhng quy nh khc nhau. Do vy, bn nn nghin cu k lng cc quy nh v thu, xc nh trch nhim np thu cng cc quyn li c hng sao cho ph hp nht vi hot ng kinh doanh ca bn.Nu bn khng khng nh c u l cu trc php l thch hp vi hot ng kinh doanh ca mnh, bn c th t vn vi cc lut s c nhiu kinh nghim trong lnh vc kinh doanh va v nh.

PHN 3: CC NH T VN V H TR TI CHNH

20 - 24: Tm kim cc nh t vnLm th no bn tm c nhng nh t vn hay cng ty t vn thch hp nht vi bn v vi cng ty bn?

20. Ngh v tng lai. Bn hy vng cng ty s nh th no trong 10 nm ti? Lut s m bn la chn s gi vai tr rt quan trng, c bit khi bn c k hoch pht hnh c phiu ra cng chng hay tm kim cc ngun vn u t mo him. Cc nh u t mo him cho bit, mt trong nhng yu t h xem xt trc khi u t vo mt cng ty no chnh l uy tn, trnh v ng cp ca cc lut s m cng ty la chn t vn. V th, bn hy la chn mt ngi c nhiu kinh nghim giao dch vi cc cng ty c vn u t mo him.Khi tm kim lut s cho cng ty mnh, bn nn ch n tiu s v h s c nhn ca h, nhng v vic c th m tng lut s m nhim, thm ch th hng ca cc lut s theo chuyn mn, kin thc v o c ngh nghip. Cc t chc php l a phng nh Phng thng mi cng nghip hay Hi lut gia cng s rt hu ch cho bn trong giai on ny.

21. Gii thch tng tn. Nhng cuc gp g cc nh t vn bn bc v son tho mt nn tng ti chnh cho cng ty ca bn l s u t thi gian v tin bc hu ch. Lc ny, bn cn gii thch tng tn v ti chnh v hot ng kinh doanh ca cng ty vi lut s ca mnh. Ngoi ra, cc gi phn mm ti chnh nh QuickBooks s rt hu ch trong vng mt vi nm sau khi bn thit lp cc kim sot ti chnh c bn. Bn cng c th thu thm cc nhn vin k ton t do v hy ch ti nhng ngi c k nng k ton tt.

22. Trn gi. Nhiu cng ty dch v t vn chuyn nghip thng cung cp dch v trn gi cho khch hng. Liu cng ty t vn ca bn c sn sng lm vic ny gip bn? H c bn la chn v quyt nh loi dch v m bn mun s dng? Hy ngh cc cng ty t vn cung cp cho bn danh sch dch v vi mc ph tng th thay v ho n theo gi, c bit l cho nhng cng vic chung nh son tho b h s thnh lp cng ty v hp ng lao ng. Bn c th thng lng vi cc lut s v vic ny. C rt nhiu cc trang web lut khc nhau gip bn gii quyt cc vn php l lin quan n vic thnh lp cng ty, nhng hy cn thn nu cha kin thc v php lut, bn khng nn mo him.

23. Thu hp danh sch cc ng vin. Khi thu mt nh t vn ti chnh chuyn nghip, bn hy hi h thch lm vic trong lnh vc no nht v vi cng ty c quy m nh th no. iu ny cho bn bit h s dnh thi gian v cng sc mc no cho cc cng vic ti chnh ca cng ty ca bn trong thi gian mt nm. Bit u cc chuyn gia thch lm vic vi mt cng ty sn xut, v bn l mt trong s . Mt li khuyn khc: Bn hy yu cu cc vn bn ti liu ngn gn v vic nh t vn s lm nhng g cho cng ty bn. Vi t cch l ch cng ty, bn nn qun l nhng vn bn ny v m bo rng nhng g bn nhn ph vi nhng g b ra.

24. Xy dng quan h. ng ct t quan h sau khi cng vic ca lut s, nhn vin k hon hay nhn vin ngn hng hon tt. Hy thng xuyn gp g v lin lc vi h thng bo cho h bit hot ng kinh doanh ca bn ang tin trin nh th no. Nu lut s khng sn lng hay mong mun dnh thi gian cho bn, th h khng phi l ngi bn cn tm. Thng thng, lut s hay nhn vin k ton lm thm ca bn cn c trch nhim cng vic vi bn v quan h gia bn v lut s l mt mi quan h i tc. Bn mun mt ai c mt trong tp th ca bn v quan tm ti cng ty bn, ch khng phi quan tm ti vic lm th no nhn c s tin th lao tip theo.

25 - 30: Tm kim cc khon ti chnhVic bn t b tin ra kim c tin khng nn c xem nh mt chng ngi vt trong giai on khi s kinh doanh. i lc ngi ta cm thy lo s khi ngh n vic s phi cn thm rt nhiu vn kinh doanh, tuy nhin thc t cho thy nhiu khi bn khng cn phi c tht nhiu vn mi a c hot ng kinh doanh ct cnh.

25. Quan tm n vn t c. Ni u tin tm kim cc khon ti chnh l chic ti ca bn, c th l t cc khon tin tit kim c nhn hay th chp bt ng sn, m nhng th tn dng vi mc li sut thp....

26. Huy ng khon tin tm ng trc. Bn c th khch hng tr tin trc cho mt s sn phm/dch v m bn s cung cp trong tng lai. Sau , bn s dng khon tin ny nh ngun vn khi s. V d, trong lnh vc xy dng, nu bn mun xy dng li cn nh ca bn, nh xy dng s yu cu bn cung cp trc mt phn ba khon tin xy dng cn thit h c th bt u, mt phn ba khc s c tr trong thi gian xy v mt phn ba cui cng s c thanh ton sau khi bn giao nh. V cch thc huy ng vn ny c th c s dng trong nhiu ngnh cng nghip khc nhau.

27. Nh cy bn b v gia nh. Cho d vic huy ng vn theo cch thc tm ng trc hiu qu nh th no, th phn ln bn vn cn thm tin bc, v ngun ti chnh tt nht m h c th trng cy lc ny l t bn b v ngi thn. Cha m, anh ch em rut v nhng ngi thn khc hin nhin s d dng gip bn. T l li sut v cc iu khon gn vi tin bc t gia nh v bn b cng nh nhng hn nhiu so vi cc ngun cung cp ti chnh khc t bn ngoi. Bn hy son tho sn cc b h s ti liu vay vn v nn m bo cc khon vay c th c chuyn i thnh khon vn c phn, nu hot ng kinh doanh t c mc doanh s no hay vo nhng mc thi gian no . Thng thng, bn s c nhiu c hi nhn c ngun vn ln hn t nhng ngi xung quanh bn, bi v khi bn ra c sn phm, th nim tin ca h dnh cho bn s tng ln gp bi.

28. Tm n cc nh cung cp. Cc nh cung cp lun sn lng ni lng cc iu khon tn dng hn l nhng bn cho vay khc, c bit l trong giai on khi s kinh doanh. Vic c c la chn thanh ton chm trong vng 30, 60, 90 ngy hay thm ch nhiu hn t cc nh cung cp l khng c qu kh khn. Thng th bn ch phi tr cho h mt khon li sut rt nh m thi.

29. a c ch mt bng vo cc k hoch ti chnh ca bn. Nu bn nh m ca hng bn l, bn s cn n mt a im kinh doanh v ch nh thng thng s ni lng vic thanh ton tin thu nh cho cc cng ty trong thi gian ba thng. Cc ch nh cng c th gip sa cha ci to, thit k xy dng cc khong trng vi nhng c im bn cn vi nhng chi ph khng ln lm. Mong i ca cc ch nh l bn s tr thnh ngi thu di hn ca h.

30. Ch i cho n khi bn c i cht thnh cng tip cn cc khon vay t ngn hng. Cc ngn hng thng ch quan tm n cc cng ty mi khi s khi h t c mt doanh s nht nh, c bn hch ton kinh doanh ng tin cy v c nhu cu ti chnh ngn hn. Bn nn tip cn vi cc khon vay t ngn hng khi bn c kh nng p ng yu cu tng i kht khe ca nhng khon vay di hn.

PHN 4: A IM V CNG NGH31 - 35: Tm kim a im kinh doanhQuyt nh a im l mt trong nhng quyt nh quan trng nht ca bn trong giai on khi s kinh doanh, nhng thng li l mt trong nhng cng vic sau cng i vi nhiu cng ty. iu m c th nh hng ln n mc tiu doanh s ca bn, bi hp ng thu a im s l hp ng di hn v bn rt kh c th thay i mt sm mt chiu. Bn nn lu n mt s im sau y trc khi quyt nh: 31. Hiu r th trng ca bn. C chuyn gia so snh hot ng bn l vi th gii ng vt: McDonald l mt con chut, bi n c th tn ti v pht trin mi ni, c trong th trng ng c ln th trng tha tht khch hng. Tuy nhin, cc cng ty khc ch l loi gu trc, bi v h cn nhng th trng c th mi tn ti c. Hy ngh v mi trng m hot ng kinh doanh mi ca bn cn n. Cu tr li s gip bn tm ra a im kinh doanh thch hp nht cho s pht trin ca cng ty.Nu bn d tnh khi s kinh doanh trong lnh vc dch v, v d nh dch v k ton/kim ton, bn c th s dng nh ring ca bn lm a im kinh doanh. Khi , bn ng cn nhc cc mc chi ph tng th khi a ra quyt nh, cng nh quan tm ti vic liu hot ng kinh doanh ti nh c thch hp vi sn phm/dch v ca bn hay khng. Liu khch hng tim nng c b b qua nu bn kinh doanh ti nh? Hay khch hng c ch ti a im kinh doanh ca bn khng, khi vic bn hng c thc hin ch yu qua in thoi, fax v website? Bn cn nh k rng c th c cc quy nh php lut ti a phng ni bn t a im kinh doanh, v vy hy kim tra k lng trc khi quyt nh. Hy m bo rng hng xm ca bn khng cm thy phin h vi vic c ng ngi qua li. Ngoi ra, ch xe cng l iu cn xem xt, hn nu bn t im kinh doanh ngay ti nh mnh.32. Thu thp mt vi d liu. Nhng trang web nh kiu Economy.com s cung cp nhanh chng cc b h s d liu cn thit v nhiu th trng a phng khc nhau. B h s v th trng, v khu vc dn c ti a phng c th rt hu ch trong vic gip bn xc nh a im kinh doanh thch hp. Nhng d liu s gip bn tm hiu cc xu hng th trng v xc nh u l ni m cc khch hng mc tiu ca bn thng xuyn mua sm.33. Suy ngh nh i th cnh tranh. Khng phi ngu nhin m cc i gia bn l nh Home Goods, Michaels v Target li cng m ca hng trn mt a bn cht hp. Thot nghe c v nh khng bnh thng khi t im kinh doanh ngay st cnh cc i th cnh tranh, tuy nhin s quy t ny c th gip gia tng cc c hi kinh doanh v tit kim ng k chi ph trong vic tuyn dng nhn vin cng nh vn chuyn hng ha. Vic tr thnh mt phn ca khi lin kt to ra mt th trng rng ln s c tc dng tch cc hn so vi vic bn n lc thit lp mt th trng ring l ti mt a im ho lnh no .34. Thng xuyn kho st thc t. Cc d liu nhn khu hc trn giy t ch l iu kin cn, iu kin trn thc t chnh l vic bn cn dnh nhiu thi gian lm cho a im kinh doanh ca bn tr nn thu ht hn. Khi gh thm mt a im kinh doanh tim nng, bn c nhn nhn ngay rng y l mt a im m bn thn bn cng thch n mua sm? Mt ni b ngoi c v cht hp, ging nh bi xe, cng c th tc ng rt ln n vic thu ht ng o mi ngi n vi ca hng ca bn. Ngoi ra, khi la chn a im, bn nn quan tm ti cc c tnh kinh doanh ca bn. Nu l m hnh kinh doanh nhanh nhy, ra ra vo vo - chng hn nh ca hng git l - a im kinh doanh thch hp nht vn l trung tm thnh ph. Bn cnh , bn cng c th cn nhc xem liu a im kinh doanh bn c th lp t cc ca ra vo t ng nhm gia tng s thun tin cho khch hng hay khng.35. t cc cu hi. Bn hy gh thm cc ca hng ti nhiu a im khc nhau xem h lm vic th no. Bn c th hi xem liu vic thu a im ti khu vc ny c nn khng v doanh s bn ra ti cc ca hng trong khu vc hin mc no. ng thi, bn nn t hi xem hot ng kinh doanh ca bn din ra vo ban ngy hay ban m. V d, mt qun bar c th khng thch hp t ti mt trung tm thng mi may mc ni m ch thu ht phn ln cc khch hng vo ban ngy. Bn s tm thy nhiu thng tin b ch trn mng Interrnet qua cc trang www.entrepreneur.com/bizstartups hay www.geomarketingresearch.com.36 - 43: Trang b my mc cho hot ng kinh doanh ca bn36. Bt u vi mt h thng mng. Nhiu cng ty ngy nay khng bit chc phi bt u t u trong k hoch mua sm v lp t cc thit b cng ngh cn thit cho hot ng ca mnh. H thng mng chnh l xng sng ca cng ty bn, v vy hy bt u t y. Bn cn phi c mt h iu hnh mng ni b trn nn tng khch hng/my ch v t nht mt my ch lu tr h s hay in n m bo tnh an ton thng tin. ng qu lo lng nu vic ny nghe c v vt qu kh nng ca bn - hy xem iu s 42.37. Lp t thit b kt ni Internet. ng ng dng thit b kt ni dial-up. Bn cn cc thit b kt ni Internet bng thng rng nhn vin c bn d dng hon thnh tt cng vic ca mnh trong hin ti v tng lai. Bn c th quan tm n h thng DSL, cp hay cc gii php Internet tc cao khc nh ng T1 cho php hn 100 ngi truy cp cng lc. 38. Ci t phn mm chng virus. y l mt cng vic cn thit. Thay v ci t trn tng my mt, bn nn s dng phn mm trn gi ci t trn my ch. Vic ny s thun li cho bn qun l v lu di.39. Sao lu. ng b qua cng vic ny - tt c cc d liu phi c sao lu. C ba cch thc sao lu d liu khc nhau: 1) sao lu bng, mt phng thc d phng truyn thng; 2) sao lu trc tuyn, ngoi tuyn hay thng qua nh cung cp th ba; 3) ci t h thng lu tr mng ti vn phng lm vic. Nu bn s dng hai trong s ba phng php trn, bn s m bo gn nh chc chn rng tt c cc d liu quan trng u c lu tr cn thn v an ton. 40. ng trang b dn dn h thng my tnh trong cng ty. S tht l tng, nu vic trang b c thc hin ng b v cng thi im tt c cc my mc u hot ng thng nht. Cc hot ng bo dng s c gim thiu v tng chi ph mua sm cng s gim ng k. Bn nn lin h vi cc nh cung cp ln nh Dell hay Hewlett-Packard v yu cu bn hp ng dch v bo hnh di hn.41. Mua cc my in ph hp vi nhu cu ca bn. Cc cng ty khi s nn c my in hiu sut cao v kh nng tch hp mng l cc my in laser en trng. Nu bn cn in mu phc v cc hot ng kinh doanh, s thch hp nht vi cc my in laser mu tch hp mng. Gi c cng l yu t quan trng v my in mu laser s gip bn tit kim ng k khon chi ph dnh cho nhng ca hng in n bn ngoi.42. Bit r khi no cn n s gip t bn ngoi. Nu bn khng c i ng nhn vin IT gii, chc chn bn s phi thu ai bn ngoi m nhn cng vic lp t, bo dng v sa cha cc thit b cng ngh trong giai on ban u. y l vic rt quan trng, bi v phn ln cc ch cng ty ngy nay u khng c thi gian v chuyn mn t m nhim cng vic ny.43. Hoch nh cho tng lai. Vic tun theo nhng li khuyn trn khng ch gip bn trong giai on khi s kinh doanh, m cn trong c giai on pht trin ca cng ty sau ny. Bn s phi chun b b sung thm nhn vin v m bo kh nng t qun l h thng cng ngh. Bn ng tic nhng khon chi ph ph thm. ng nhn nh khi bn xem xt cc chi ph IT thng nin v khng nn cho rng nhng chi ph ban u ny ch l chi ph ch dnh ring cho cc gii php IT.

PHN 5: BO HIM V NHN VIN44 - 49: Bo v hot ng kinh doanh mi ca bn44. Hi kin chuyn gia. Th trng bo him thng mi c th kh phc tp, do bn nn tm n mt nh t vn c uy tn v ng cp gip bn hiu c cc ri ro kinh doanh, ng thi gip bn la chn loi hnh bo him thch hp nht bo v bn khi nhng ri ro . Bn nn tham kho kin ca mt hng bo him chuyn nghip, ni cung cp nhiu dch v t vn a dng. 45. Hnh dung nhng loi ri ro m bn c th i mt, chng hn nh mt mt ti sn. c th l ri ro mt mt trong xy dng, nh ca hay ti sn kinh doanh nh my mc, thit b, c phiu v my tnh... Cc mi him ha khc i vi ti sn ca bn s l ho hon, thin tai.... 46. Tm hiu k lng v trch nhim ca bn. V d, i tc th ba nh khch hng, nh cung cp... c th khi kin bn v nhng thit hi hay h hng ti sn do li ca bn. Cc chnh sch trch nhim bo v (Umbrella liability policies) s l mt gii php ph bin thng c nhiu cng ty p dng cho nhng ri ro ny. Mt nh t vn bo him chuyn nghip c th gip bn thay i mc trch nhim sao cho ph hp nht vi hon cnh ca bn. Bo him tai nn lao ng cng l mt trong nhng trch nhim php l m bn c th phi i mt v vic bo him, bi thng cho nhn vin l bt buc i vi hu ht cc cng ty theo quy nh php lut. l s khc bit then cht gia quyn ti sn v trch nhim php l ch doanh nghip hon ton c th khng mua bo him ti sn, nhng h buc phi mua bo him bi thng thit hi cho nhn vin ca mnh.Nhng ri ro khc s ph thuc vo loi hnh kinh doanh m bn tin hnh, v d mt qun n c phc v ru c th phi i mt vi nhng trch nhim php l v vic mt trong s khch hng ca h b ti nn trn ng sau khi ri nh hng. Tt nhin l nhng ri ro c tnh cht ring bit v km theo n l loi hnh bo him dnh ring cho trch nhim lin quan n cc loi ung c cn bo v ch nh hng khi nhng v kin v dch v khng thch hp ca h. Hy nghin cu k lng hot ng kinh doanh bn quyt nh la chn loi hnh bo him thch hp nht.47. i do vng quanh. Sau khi tm c mt nh t vn tt v hiu r cc ri ro kinh doanh, bn hy nh gi mt vi nh cung cp dch v bo him v cc chnh sch m h a ra. Ch doanh nghip l ngi chu trch nhim chnh v loi hnh bo him h mua v cc ph bo him h tr, v th, bn hy la chn cn thn.48. ng qu ch quan, ngay c khi bn c bo him. Mt s ti sn hay trch nhim php l c th khng c bo m bng bo him. Khng c sn phm bo him no c th ngn nga tt c cc ri ro. Trong mt s trng hp, chi ph bo him cn c th rt cao. Nu vy, bn nn qun l ri ro bng cc bin php bo v khc thch hp hn nh hng dn v o to nhn vin lm vic an ton. Bn s c c mc ph bo him thp hn, cng nh thua l t hn, nu bn lng trc gim thiu nhng ri ro ng l phi mua bo him.49. Lun cnh gic vi nhng mi e da mi hay cc ri ro m bn c th cha tnh n. Bn c th cn cc bin php bo v b sung hay cch thc qun l ri ro mi. Bt lun c c bo him hay khng, mi ri ro u c th xy ra v khin bn thit hi khng nh. Mt trong nhng mi lo ln nht hin nay l khng t cng ty ti mt s a phng khng c bo him, nhiu cng ty b mt mt ln t cc thm ha thin nhin v ng nhin khng c bi thng.50 - 54: Tuyn dng nhn vinTrc khi bt tay vo vic tuyn dng, sa thi, ln k hoch nhn s, tm hiu cc quy nh ca lut lao ngbn hy dnh thi gian son tho chin lc nhn s trong vng vi ba nm k tip. Mc tiu ca bn l ro cn ln thuc lnh vc nhn s: ch tiu cng vic khng hon thnh, hiu sut km, kin tng v tinh thn lm vic thp. 50. Lm cc cng vic giy t. Ty theo quc gia, a phng m cc quy nh php lut iu chnh hot ng tuyn dng s c nhng iu khon khc nhau. Ngoi ra, cn nhiu th tc giy t khc lin quan n tuyn dng m bn cn thc hin. Hy tm hiu k lng cc quy nh php lut m bo rng bn p ng mi yu cu cn thit.51. Bit r nhng g bn ang tm kim. Cng vic bn s tin hnh l g, nhn vin ca bn cn c nhng k nng no thc hin tt cng vic ny, bn c th tr lng cho h ra sao, cc ng vin tt nht c th lm c g cho bn iu ny c v nh chuyn hin nhin, nhng nhiu ngi li b qua. H a bn b, ngi thn hay ngi quen vo cng ty m khng quan tm n nng lc ca h mt cch y v khch quan. 52. Tm kim cc ngun ti nng khc nhau. Bn khng nn tp trung vo duy nht mt ngun tuyn dng v vic a dng ho cc ngun tm kim s rt hu ch. Ti cc trng ph thng v cao ng a phng lun c trung tm vic lm, ni bn c th ng ti thng bo tuyn dng v cng l ni bn tm thy cc nhn vin tim nng. Nhng cng ty khi s vi cc ngun lc gii hn thng s tm kim cc nhn vin cao cp ti mt s ngun khng ng ti nh ngi nhp c, ngi nc ngoi Tuy nhin, bn hy hi xem h c cp giy php lm vic ti a phng cha.53. Bit phng vn tuyn dng nh th no. Bn c th t cho cc ng vin xin vic nhng cu hi v nng lc chuyn mn, v s thch, v tnh cch, nhng nhng cu hi v gia nh, v con ci... s l nhng cu hi khng my thch hp. Bn cng nn hi cc nhn vin tim nng ca bn xem h c im no hn ch khng. Nhng bi vit ti http://jobsearchtech.about.com/od/interview/l/aa022403.htm v www.resumagic.com/interviews_illegalquestions.html s cung cp cho bn nhiu li khuyn hu ch trong vic la chn cc cu hi phng vn.54. nh hng v ng vin. Cc nhn vin m bn tuyn dng dng nh khng bao gi c th c c suy ngh ca bn, v vy hy c gng din t v truyn t nhng mong i ca bn trong cng vic, mc tiu ca cng ty, k hoch lm vic v mc lng thng lc ban u... C mi ba thng mt ln, bn nn nh gi lai mc hon thnh cng vic ca nhn vin. Hy hi nhn vin xem h a thch loi cng vic no. Bn nn quan tm ti nhn vin nhiu hn, s l mt ng c thc y tinh thn lm vic ca h.

PHN 6: TIP TH V BN HNG55 - 59: Tip th tch ccBn c th lm ra nhng sn phm/dch v tt nht th gii, nhng nu khng mt ai bit v chng, th bn cng khng th bn chng cho ai c. l l do ti sao hot ng tip th v qung co li ng vai tr quan trng c bit trong giai on khi s kinh doanh. 55. Bn hy a ra cho mi ngi mt l do tin tng. Thng thng, cc ch doanh nghip lun cho rng mi khch hng s tin tng cng ty v sn phm/dch v ca h, bi v bn b v ngi thn ca h lun ni nh vy. Tuy nhin, mt chin lc tip th hiu qu phi bao gm rt nhiu cc yu t khc nhau nhm to ra s tin tng i vi cng ty, sn phm hay dch v ca bn. Bn ng ni: Bnh ngt ca chng ti c hng v thm ngon nht, m hy ni: Bnh ngt ca chng ti c m hng v scla hn, bi v chng ti s dng nhiu scla hn so vi cc i th cnh tranh. iu s em li cho khch hng ca bn mt l do tin rng sn phm ca bn thc s tt hn.56. Truyn ti mt thng ip r rng. i khi cc ch doanh nghip nh lm tng rng cc c tnh ca sn phm chnh l li ch ca n. Tuy nhin, c tnh l nhng g sn phm vn c, trong khi li ch l nhng g m khch hng s n nhn, thng thc v tri nghim. V vy, bn ng bn cho khch hng cun sch, m hy bn cho h kin thc nm trong cun sch . Khch hng cn bit u l nhng li ch dnh cho h. Sau khi xc nh c u l li ch v lm th no bn chng, nhiu cng ty bt u b sung ngy mt nhiu li ch hn. Cc nghin cu khng nh rng bn cn ni bt vi duy nht mt chi tit m thi. Bn hy tp trung vo yu t m sn phm hay dch v ca bn khin mi ngi phi tht ln Tuyt vi! v thi thc h tin hnh giao dch mua sm vi cng ty bn.57. La chn k lng thng ip tip th trc khi qung b. Ch doanh nghip mi thng gp phi nhiu tr ngi khi giao dch vi cc phng tin qung co. Nhng t bo a phng, i pht thanh, truyn hnh v nhiu phng tin khc u c th ly i ca bn tht nhiu tin bc. Tuy nhin, bn cn nh rng thng ip tip th lun l yu t quan trng nht trong bt k hot ng tip th no. Bn c th b ra hng trm triu USD qung co trong gi cao im, nhng nu ni dung qung co ca bn khng hiu qu, khng thu ht c s ch th s tin s tr nn v ngha. Nh vy, khng phi phng tin truyn thng, m chnh l thng ip s to ra s khc bit cho chng trnh qung co, tip th ca bn. 58. Th nghim, th nghim. Bn nn lin tc th nghim cc thng ip qung co v loi b nhng ni dung no khng thch hp. T vic s dng cc cng c bn hng qua in thoi n vic gi i cc tm thip tip th nh k vi nhng cho hng khc nhau, bn hy thng xuyn th nghim, thu thp kt qu v c gng p dng nhng bin php thnh cng nht. 59. Hoch nh cho mt tng lai lu di. Mt khi bn xy dng c k hoch tip th v qung co, c ngha l bn s gn b vi chng trong mt thi gian kh di. Thng thng, cc cng ty nh ch xem tip th v qung co nh mt hot ng nht thi. H tin hnh tip th thc y doanh s bn ra v sau do qu bn rn m khng thc thi bt k hot ng tip th no na. l mt sai lm. V th, bn cn u t cho mt k hoch tip th v qung co di hn, n nh khng ngng thu ht cc khch hng mi v a tn tui ca bn ln v tr vng chc trn th trng.60 - 65: Bn hng nh mt chuyn gia thc thMi ngi u bit rng bn hng l mt phn quan trng quyt nh thnh cng trong kinh doanh, bi v nu khng c khch hng, th khng mt doanh nghip no c th tn ti. V vy, bn cn phi c mt k hoch k lng a sn phm/dch v t cng ty ti tn tay cc khch hng. 60. Hiu r bn thn bn. Bn hy t hi: ti sao ngi ta s mua sn phm/dch v ca bn. Vic c c thng tin v cm nhn ca khch hng i vi sn phm/dch v ca bn, nhng li ch ca n v n p ng cc nhu cu ca khch hng nh th no s em li cho bn s t tin cn thit khi bn hng. V s t tin s th hin qua ging ni v thi ca bn, gip bn tr thnh mt nhn vin bn hng thnh cng.61. Tip nhn nhng li ni khng. Khi khch hng thng xuyn t chi khng nn tr thnh mt yu t khin bn nn lng. Hot ng bn hng chu nh hng bi quy lut ca cc con s. Cho d khch hng ni khng, nhng nu bn vn kin nhn tip xc vi khch hng, bn s c c cc kt qu tin trin r rt. 62. Tm ra l do ti sao. Hin nay vn cn qu t cng ty tip tc quan tm n khch hng sau khi giao dch mua sm hon tt. Li khuyn cho bn y l hy khng ngng a ra cc cu hi sau khi kt thc mt giao dch mua sm v tm hiu l do ti sao khch hng quyt nh mua sm sn phm/dch v mnh ang cung cp. 63. Ln k hoch cho cc chu trnh kinh doanh. Mi mt loi hnh kinh doanh li c mt chu trnh bn hng ring bit. Trong sut thi gian xc tin chin lc bn hng, mt khch hng c th cn c tip xc nhiu ln. Hy s dng kin thc chuyn mn v nhng nghin cu v i th cnh tranh ca bn xc nh chu trnh bn hng ca bn cn phi t chc nh th no. Bn c th t c nhng t ph doanh s bn ra trong sut ma v kinh doanh khng? Bn c chp nhn u t thi gian c c mt giao dch mua sm khng? Vic mua sm ch c thc hin vo cc dp c bit ca khch hng trong nm? Khi nm vng cc nhn t to ra mt giao dch mua sm, bn s c th hoch nh tt hn cc hot ng bn hng ca mnh.64. Hng dn, ch bo khch hng. Nhiu chuyn gia bn hng cho rng vic dnh thi gian hng dn, t vn khch hng v sn phm/dch v l lng ph. Nhng bn khng nn theo li mn . Bn phi lun trao i, ch bo cc khch hng, chia s thi gian vi h v lm cho h thy ti sao sn phm/dch v ca bn li tt hn cc i th cnh tranh.65. La chn cc knh bn hng thch hp. La chn knh bn hng thch hp sn phm/dch v ca bn c cung cp ra th trng mt cch tt nht l cng vic v cng quan trng. Hy im li v s cc la chn (kinh doanh bn l, catalogue v cc nh phn phi c lp, trang web bn hng, tip th trc tip) m bn c th t chc bn sn phm, ng thi tm kim cc cch thc khc nhau ti a ho li nhun. Vo thi gian u, bn c th ngh rng mnh s ch bn hng thng qua cc quy hay ca hng bn l trn ng ph, nhng sau , bn pht hin ra mt knh phn phi khc l bn hng trc tuyn thng qua trang web ca bn, qua mt nh bn l trc tuyn hay thm ch c trn eBay. Vic m ra mt knh mi hon ton c th y mnh doanh s bn hng v m rng ng k th phn sn phm/dch v ca bn.

PHN 7: QUN L TI CHNH V THU66 - 70: Qun l cc ngun ti chnh dng cho mc ch kinh doanh Bn c th thc hin s sch k ton hay kim sot tnh hnh ti chnh vi s tr gip ca mt s gi phn mm k ton dnh ring cho hot ng kinh doanh ca cc cng ty va v nh. Nhng phn mm ny lun sn c trn th trng, r v d s dng. Bn nn tham kho cc chng trnh nh Microsoft Office Small Business Accounting 2006 (180 USD), Peachtree First Accounting (100 USD) hay QuickBooks Premier Accountant Edition 2006 (400 USD). Bn cnh , bn nn tun th ng nhng bc i sau m bo s sch k ton v tnh hnh ti chnh ca cng ty lun c r rng v n nh.66. Quan tm ti chu k quay vng tin mt. y l mt trong nhng yu t u tin bn cn qun l cht ch. Thiu hiu bit v nhu cu v ngun cung cho cc chu k tin mt, bn khng th rt tin khi kinh doanh phc v cc chi ph sinh hot thng ngy. V th, bn ng ln k hoch phi c tin mt trang tri cho mc tiu khc ngay trong thi k ny, m hy xc nh bn phi c c mc li nhun bao nhiu, trc khi rt tin phc v c nhn. Nu bn cm thy khng th trang tri cc chi ph ring t li nhun thu c ca hot ng kinh doanh ang khi s, bn khng nn theo ui n na.67. M mt ti khon chuyn khon cho hot ng kinh doanh ca bn. Bn hy cn thn ng c s pha trn gia ngun vn kinh doanh v ti khon c nhn, v vic s gy nguy him cho ngun ti chnh ca bn, cng nh vi phm mt s quy nh php lut. Ngoi ra, nu bn gp chung ti sn c nhn v ti sn cng ty, bn s khng c bt c s bo v php l ti chnh no cho cng ty na. Vi nhng ti khon ring bit, bn s d dng nhn ra cc chi ph dnh ring cho mc ch kinh doanh, bi v chng c rt ra t ti khon ca cng ty.68. Tm kim s tr gip chuyn nghip. l mt nhn vin k ton c nng lc t mt cng ty nh no . Bn hy thu anh ta lm vic ngoi gi cho bn. Bn hy chun b danh sch cc cu hi cn thit v ngi k ton s a cho bn nhng cu tr li tt nht. Cc cu hi c th l: Ti phi thit lp h thng s sch k ton nh th no? Khi no ti cn np h s xin hon thu? V l nhng loi thu no?69. Xy dng mi quan h vi ngn hng, thm ch c khi bn khng cn hay khng mun vay tin. Hy gh thm lm quen v gp g nh qun l ngn hng, ni vi h bn ang khi s kinh doanh trong lnh vc g, c th nh th no sau ny khi no bn cn mt khon vay vn, bn s c ngi ng tin trng cy. Nu bn c iu kin nhn mt khon tn dng no , bn khng nn t chi. Bn hy s dng s tin u t vo hot ng kinh doanh sinh li v hon tr li ng hn. Nh , bn s c mt tiu s vay vn tt p vi ngn hng, to c s cho nhng ln vay vn tip theo.70. Nu bn c k hoch bn cng ty trong mt ngy no , hy dnh thm cht thi gian v cng sc c c bn h s ti chnh p mt. Hy nh rng, khi bn kinh doanh, ngha l bn ang to ra nhng gi tr no , m bo rng bn s bn c mt ci g trong tng lai. i vi phn ln cc cng ty, vic to ra gi tr ph thuc rt nhiu vo vic h thu ht c bao nhiu khch hng - nhng ngi mua sm sn phm ca h v gip h thu li nhun. Bn c th bn c nhng li nhun tng lai cho nhng ai ngh rng h c th iu hnh cng ty tt hn bn. Ch cn gi tr hin ti ca bn tip tc tng trng, bn c th bn cng ty ca bn cho bt k ai vo bt c thi im no.71 - 75: Nhng li khuyn thng minh v thu71. Nhn vo bng lng ca bn. y c th l ni n cha nhiu rc ri nht lin quan n thu v cc c quan thu, thm ch c khi cng ty ch c mt mnh bn l nhn vin duy nht. Trong trng hp , bn c th s phi np thu thu nhp nh k. S rt kh khn cho cc ch doanh nghip tr d on mt cch chnh xc thu nhp trong mt nm. Tuy nhin, li l quy nh bt buc, v bn vn s c trch nhim np cc khon thu thu nhp ny.72. Cn thn trong vic c tnh thu nhp, cc khon thu chm sc y t v an ninh x hi. Mi vic s phc tp hn nu bn hay v, chng bn tham gia vo cng vic ca doanh nghip. Nu bn khng xc nh v k khai ng mc thu nhp, bn c th phi chu cc khon tin pht cng li sut tr chm. Nu bn c thi gian v quyt tm, vic nghin cu k lng v vn ny s gip bn k khai chnh xc thu nhp v trnh nhng rc ri v thu. Nu bn khng t lm c, hy sm ngh n vic nh cy cc chuyn gia v thu.73. Nh n s tr gip ca cc chuyn gia, c bit l khi bn c nhiu nhn vin. Cng vi s gia tng s lng nhn vin, cc cng vic lin quan n thu cng dn tr nn phc tp hn, bi ngi ng u cng ty s chu trch nhim cho cc khon thu thu nhp v k khai thu nh k hng thng hay hng qu. Bn nn thu mt chuyn gia v thu, v nu s lng nhn vin tng ln nhiu ln, bn hy thu mt hng dch v thu gip bn m nhim cng vic ny. Tuy nhin bn cng ng qu lo lng - khng mt ch doanh nghip no c th trnh c cc rc ri v thu trong sut thi gian kinh doanh. 74. Ghi li tng chi ph kinh doanh c th. Nu bn ch c mt chic xe hi v bn s dng n cho c cng vic kinh doanh ln mc ch c nhn, bn nn u t mua mt chic xe but nh v mt quyn s ghi li tng ln s dng ca chic xe. Bn ghi li nhng cuc gi in thoi bn hng, nhng chuyn i nhn hng v giao hng, phc v nhu cu ca khch hng hay bt c ln s dng no khc v mc ch kinh doanh. iu ny s gip bn gim thiu cc khon thu thu nhp doanh nghip phi np, bi nhng khon chi ph kinh doanh s c khu tr, ng thi n cng s gip bn trnh c cc rc ri trong trng hp cn phi kim ton. Bn c th d dng b c quan thu kim tra (h bit rng phn ln mi ngi u khng ghi chp li mi chi ph kinh doanh), do y l mt trong nhng th thut v thu hiu qu nht cho cc ch cng ty nh. Ch mt vi ng tc nh nhng cng ng gi hng nghn USD mi nm y. 75. Ngh v thi k v hu ca bn. Cho d bn mi khi s kinh doanh v xem ra lc v hu cn u kh xa trong tng lai, nhng bn cng nn quan tm ti thi k ny cng cc khon thu tit kim c cho mt k hoch ngh hu thch hp. Quy nh ti mi ni s rt khc nhau, hy nghin cu k lng cc quy nh ca a phng bn m bo rng nhng ng tin kim c trong kinh doanh s khng phi dnh qu nhiu cho cc khon thu lc v hu.Sau cng, cuc sng trn thng trng t ra cho bn y ry s la chn trong bc khi s kinh doanh. Nu bn mun tr thnh ch doanh nghip, bn nn dnh i cht thi gian quan tm n nhng cng vic cn thit trong gia on khi s. Vic ny s em li cho bn nhiu c hi qu gi c c tin bc, quan h, a v v danh ting,... nhng th m bn s khng th c, hoc c rt t, nu bn lm thu cho ngi khc.Ton b 75 b mt trong cm nang khi s trn y khng h c ba t ngu nhin, m chng c c kt t kinh nghim ca hng ngn doanh nhn ti ba trn th gii. Mi ngi mt v, khng ai lm c tt c nhng iu trn, song bn nn quan tm ti chng ri cng thm mt cht bn lnh, tho vt, c sng to v kt hp vi cc iu kin thin thi, a li, nhn ho, nhng tng ban u s mau chng pht trin thnh mt cng ty vng mnh trn thng trng.Ngun BWPortalSu tp : http://sachmarketing.vn Hc khi s kinh doanh ti http://im.edu.vn

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