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[1] (2004)[2] (2009)
[3] (2011) ( ) [4] (2011)
( 50 1 ) [5] (2011) ( ) [6] (2013) ( Hippo phile No.54) [7] (2010-2012) 22 24
[8] http://www.kojima-cci.or.jp [9] (2010) 10 ( 22 2
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[16] (2014) (10 )
[17] (2013)(
2 2 ) [18] (2010) [19]Jay.B.Barney(2003)Gaining and Sustaining Competitive Advantage (
(2003) ) [20] Philip Kotler,Hermawan Kartajaya,Iwan Setiawan(2010) Marketing 3.0: From Products to Customers to the Human Spirit( , (2010)
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