97年度高級職業學校外語群教師英日語專業課程研習

專題演講 ( 一 )

商用英文寫作 國立高雄第一科技大學應用英語系許正義 助理教授兼副主任

OverviewOverview1. Assessment: commercial 1. Assessment: commercial

business writing testsbusiness writing tests

2. Curriculum/Syllabus design2. Curriculum/Syllabus design

BREAKBREAK

3. Major business correspondence3. Major business correspondence

4. Sample lessons and student 4. Sample lessons and student writingswritings

5. Q & A5. Q & A

1.1 Assessment1.1 Assessment BULATSBULATS

BuBusiness siness LaLanguage nguage TTesting esting SServiceervice

(University of Cambridge, ESOL)(University of Cambridge, ESOL)

New TOEICNew TOEIC(Educational Testing Service, USA)(Educational Testing Service, USA)

1.2 Assessment1.2 Assessment

BULATS Writing Test:BULATS Writing Test:Part I—15 min., students are Part I—15 min., students are

asked to write a asked to write a fax/email/short letterfax/email/short letter

Part II—30 min., write a mini Part II—30 min., write a mini report or regular business report or regular business letterletter

BULATS Writing Test (Part I):BULATS Writing Test (Part I):You work in the human resources You work in the human resources

department, and have received the email.department, and have received the email.

From: Amanda PearsonFrom: Amanda PearsonSubject: Job InterviewSubject: Job InterviewDear Sir/MadamDear Sir/Madam

I should be attending an interview at your company I should be attending an interview at your company for the job of office assistant on Friday at 3 pm, but I for the job of office assistant on Friday at 3 pm, but I have been ill this week. I am writing to ask if it is have been ill this week. I am writing to ask if it is possible to re-arrange the interview for a later date. I possible to re-arrange the interview for a later date. I am available any day next week.am available any day next week.

Best regardsBest regardsAmanda PearsonAmanda Pearson

BULATS Writing Test (Part BULATS Writing Test (Part I):I):

Write an email to Ms Write an email to Ms Pearson:Pearson:

● ● thank her for her email;thank her for her email;

● ● tell her a new interview day;tell her a new interview day;

● ● ask her to bring a copy of CV.ask her to bring a copy of CV.

(Use about 50-60 words)(Use about 50-60 words)

BULATS Writing Test (Part II):BULATS Writing Test (Part II):

You group manager has asked You group manager has asked you to write a report about you to write a report about office space in your department.office space in your department.

Write a report to the group manager Write a report to the group manager about:about:

● ● the problems of space in your the problems of space in your department;department;

● ● the effects of this on your the effects of this on your department;department;

● ● your recommendations for your recommendations for improving.improving.

Write about 180~200 words.Write about 180~200 words.

New TOEICNew TOEICDirections: Read the email and write an email back, making at Directions: Read the email and write an email back, making at least 2 requests for information.least 2 requests for information.

From: Dale City Welcome CommitteeFrom: Dale City Welcome Committee

To: New Dale City ResidentsTo: New Dale City Residents

Subject: Welcome to your new home!Subject: Welcome to your new home!

Welcome! We would like to be the first to welcome Welcome! We would like to be the first to welcome you to Dale City. We know that there are many you to Dale City. We know that there are many things to do when you move, from finding your way things to do when you move, from finding your way around to setting up your utilities. Please contact around to setting up your utilities. Please contact us if you need any help at all.us if you need any help at all.

2.1 2.1 CurriculumCurriculum//SyllabusSyllabus

DesignDesign

2.1.1 CurriculumCurriculum/Syllabus Design

「商用英文寫作」最佳開設時間點「商用英文寫作」最佳開設時間點● ● 嚴格來講，在「英語為外語」（嚴格來講，在「英語為外語」（ EFLEFL ）的環境，）的環境，

商用英文應該歸屬於「專業英語」（商用英文應該歸屬於「專業英語」（ ESP, English ESP, English for Specific Purposesfor Specific Purposes ）的領域。）的領域。

● ● 但就 但就 EFL writing EFL writing 的發展而言，大多數學者仍認為的發展而言，大多數學者仍認為（（ Curry, 1996; Keil,1998; Leki,1992; Curry, 1996; Keil,1998; Leki,1992; Mabrito,1997Mabrito,1997 ）學生必須先具備基礎的寫作能力）學生必須先具備基礎的寫作能力之後（如：大三、大四的學生），再選讀商用英文寫之後（如：大三、大四的學生），再選讀商用英文寫作較為適當。作較為適當。

● ● 就高中高職而言，高三最適合。就高中高職而言，高三最適合。

2.1.2 CurriculumCurriculum/Syllabus Design商英寫作變成翻譯課商英寫作變成翻譯課

--- 開設在低年級（包括大一、大二）的商英寫作，常易流於形式化。

--- 學生本身英語閱讀及寫作能力不足，經常使整個課程演變成翻譯課，主因是大部份的授課時間，老師都將教學重點放在解釋商用英文的專業術語及文件內容上

--- 學生也因其自主性的寫作能力有限，往往只求努力背取常用商英書信片語及例句。

--- 真正寫作時，只能蹩腳地將這些零碎的字串聯結起來，湊成一份四不像的商用英文文件。

2.1.3 CurriculumCurriculum/Syllabus Design

Motivation!Motivation!

--- 除了學生的基本讀寫能力之外，商英寫作課程成功與否的另一個決定性要素，取決於學生的學習動機 。

--- 以國立高雄第一科技大學應用英語系為例，自九十四學年度起，改將商英寫作課程排入大四的最後一學期教授，並以為期十四週的密集課程授課，所開設的兩個時段（每班約 30 人）皆是爆滿的情況。

2.1.4 CurriculumCurriculum/Syllabus Design

Timing!Timing!

--- 踏出校門新鮮人的各大企業，也同時在每學年下學期開課後（約三、四月）即密切地展開徵才活動。--- 渴望投入職場的大四社會新鮮人，正好可將每週在課程中所學一一套用於求職的過程中。

2.2 Curriculum/SyllabusSyllabus Design

「商用英文寫作」課程設計之特色「商用英文寫作」課程設計之特色-- 本課程之特殊性來自於課程規劃與進度的安排均符合

成功的學習模式，其中最關鍵者有三：（ 1 ）課前學生需求評估分析（ Needs Analysis ）（ 2 ）情境學習模式（ Contextual Model of

Learning ）（ 3 ）實作學習模式（ Apprenticeship

Learning Model ）

2.2.1 Curriculum/SyllabusSyllabus Design

Need Analysis: Pre-Course Need Analysis: Pre-Course Writing TestWriting Test

-- 依本寫作課程需求，採用 BULATS 的寫作試題，於開學第一週對有意選讀的同學進行四十五分鐘的測驗。

--BULATS 寫作測驗已發揮了引導學習者更清楚其學習目標的作用。

2.2.2 Curriculum/SyllabusSyllabus Design

情境學習模式 (Contextual Learning):

(1) (1) 個人情境 個人情境 (personal context)(personal context)

(2) (2) 社會情境 社會情境 (social context)(social context)

(3) (3) 實體情境 實體情境 (physical context)(physical context)

2.2.3 Curriculum/SyllabusSyllabus Design

實作學習模式 (Apprenticeship Learning):

2 key components—

(1) 真實性練習 (authentic) e.g., resume, autobiography, evergreen application form(2) 計畫性學習活動 (project-based)e.g., interview-based presentation

2.2.4 Curriculum/SyllabusSyllabus Design

課堂活動課堂活動

Hour 1

Peer reviewing (on last week’s letter/document writing)

Follow-up discussion on the writing

Hour 2Student group presentation on a new chapter

Instructor’s follow-up explanation

Hour 3 In-class writing test

2.2.5 Course Evaluation應英系 - 許正義 老師

學期 科目名稱 修別 修課人數

填答人數

問卷填答率

科目*評量

科目成績

系評量

系成績

94 下 商業寫作 選修 21 20 95% 6.31 93.1 6.02 84.15

95 下 商業寫作 選修 27 24 88% 6.01 89.19 5.68 83.7

96 下 商業寫作 選修 32 29 90% 6.21 88.78 5.93 82.99

* 本校採用 7 分制李克特量表 (7-point Likert Scale).

3. Major business correspondences3. Major business correspondences部定教學目標 :

科目名稱科目名稱 商用英文寫作 商用英文寫作 II 、、 IIIIBusiness English Business English Writing Writing II 、、 IIII

教學目標教學目標

一、培養學生商業寫作技巧。一、培養學生商業寫作技巧。二、培育商業英文文書的寫作和運用能力，包括會二、培育商業英文文書的寫作和運用能力，包括會

議紀錄、備忘錄、簡報、通告、自傳與履歷表、議紀錄、備忘錄、簡報、通告、自傳與履歷表、推薦函與邀請函、電子郵件、便條等推薦函與邀請函、電子郵件、便條等

三、配合貿易實況之講解，學習自我評估，並進而三、配合貿易實況之講解，學習自我評估，並進而修改自己的書信。修改自己的書信。

四、特別要求書寫商業書信之組織與結構，建立符四、特別要求書寫商業書信之組織與結構，建立符合貿易程序之西方邏輯思考方式。合貿易程序之西方邏輯思考方式。

3. Major business correspondences3. Major business correspondences部定教學範圍 : 共共 2020 項 項

科目名稱科目名稱 商用英文寫作 商用英文寫作 II 、、 IIIIBusiness English Business English Writing IWriting I 、、 IIII

科目大要 科目大要

1.1. 寫作原則與技巧、文法、寫作原則與技巧、文法、進出口貿易流程進出口貿易流程。。2.2. 個人文件個人文件 : : 求職信函、邀請信函、社交應用求職信函、邀請信函、社交應用

信函、傳真、便函。信函、傳真、便函。3.3. 主要文件主要文件 : : 招攬信函、尋求建立雙方關係之招攬信函、尋求建立雙方關係之

信函、徵信信函、交易條件簡介、詢價報價信函、徵信信函、交易條件簡介、詢價報價信函、推銷信函、訂購、買賣契約、信用狀、信函、推銷信函、訂購、買賣契約、信用狀、保險文書、付款收款、索賠信函。保險文書、付款收款、索賠信函。

Mission Impossible!

3. Major business correspondences3. Major business correspondences

I. Personal Documents/Daily Routines

1. Letter format (see Live ABC)1. Letter format (see Live ABC)

2. Resume (Chinese and English)2. Resume (Chinese and English)

3. Job application letter3. Job application letter

4. Email, fax, memo4. Email, fax, memo

5. Letter of complaint5. Letter of complaint

3. Major business correspondences3. Major business correspondences

II. Company to company routines

1. Sales letter1. Sales letter

2. Letter of inquiry & reply2. Letter of inquiry & reply

3. Quotation & Order3. Quotation & Order

4. Shipping & Collecting4. Shipping & Collecting

5. Goodwill 5. Goodwill

3. Major business correspondences3. Major business correspondences

搶救上班族英語

商業寫作(Live ABC, 2006)

3. Major business correspondences3. Major business correspondences

1. 中英對照

2. 簡潔明瞭

3. 單價較低

4. 學生自修可能

3. Major business correspondences3. Major business correspondences

Oxford handbook of commercial correspondence (Ashley, 2003)

3. Major business correspondences3. Major business correspondences

1. 豐富文件樣本

2. 實際國貿案例

3.Workbook 練習作業多元

3. Major business correspondences3. Major business correspondences

Company to company

(Littlejohn, 2005)

3. Major business correspondences3. Major business correspondences

1.不需商業背景

2.短期課程

3.實際課堂角色扮演

4.即席寫作測驗

4. Sample Lessons & Student Writings4. Sample Lessons & Student Writings

I. 搶救上班族英語商業寫作II. Oxford Handbook

III. Company to company

IV. Resume

V. Student writings

Before I wrap up, a few words to share…

3232

無論是任何一種英語專業課程，英語教師都應將課程設計的本身回到英語的專業上。換句話說，英語專業課程最終所傳授的並非專業知識，如商學或新聞，而是英語與文化，亦即教師本身之強項因此，接受委託開課的教師應盡力發揮自己的強項與本業，而非只是一味苦惱自己專業知識不足。(車蓓群， 2006 ，頁 23)

節錄 2006 年三月份於「東吳大學外語學院校際學術研討會」中，政治大學外文中心車蓓群教授的一席話，作為本次講座的結尾：

Thank you all!Thank you all!

3434

國立高雄第一科技大學應用英語系許正義 助理教授兼副主任