Ⅲ business growth strategy eye care company...Ⅲ business growth strategy eye care company 36...

©2012 Topcon Corporation

Ⅲ Business Growth Strategy Eye Care Company

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～Creating a stable profit World wide ～


Global Population Aging Increasing Three Major Eye Disorders

65 67 72

131 134 145

85 87 93

050

100150200250300350400

2010 2011 ・・・ 2014

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単位：百万人

Diabetic Retinopathy AMD Glaucoma

OCT ★★★ ★★★ ★★★

Laser ★★★ ★ ★★ Examination/ Diagnostic ★★★ ★★★ ★★★

Ophthalmic IT ★★★ ★★★ ★★★

Business Direction - Background

Glaucoma AMD Diabetic Retinopathy

Unit： Million people

Applicable Product Group

*applicability/frequency in use: often ★★★ ⇒ ★ merely

©2012 Topcon Corporation 38

Become an Eye Care Total Solutions Provider by Expanding into Preventive and Treatment Markets!

Business Policy

Diagnosis Treatment

Expansion of Business Field

Preventive Medicine /

Physical Checkup

Examination

Current Business Field


Aiming to be a market leader with Latest Technology in OCT

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FY2011 FY2014 ＯＣＴ

ＯＣＴ OCT market has been continuously expanding from the large hospitals to private clinics.

Increasing demand for retinal imaging devices for preventive medicine and physical checkup in major nations.

High

Profitability

Low Mature Growth Market

Preventive Medicine / Physical Checkup / Examination 【Retinal Imaging Device】〈Gain market share with Low-Cost devices 〉

① Covering high-end market by launching the world latest technology OCT with high-resolution / high-penetration ② Developing and launching the low-cost retinal imaging devices for private clinic, optometrist and preventive medicine / physical checkup market

+ No.1 Retinal Camera Position

Researcher

Hospital

Private clinic Optometrist

Physical checkup Screening

Market

Main strategy

2010年度 2011年度・・・ 2014年度

150% 120%

OCT

FY2010 FY2011 FY2014


Refraction

Moderate growth in developed countries

Growth of emerging countries lead market expansion

① Reducing cost with common platform design, overseas procurement and manufacturing in China (40%CD by manufacturing in China) ② Gaining market share by launching products for emerging countries

Market

Main strategy

Common Platform

China

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Refraction

High

Profitability


Strengthen cost-competitiveness and maintain profitability by reducing product cost

Examination/Diagnostic 【Existing Core products】〈40%CD by manufacturing in China〉

2010年度 2011年度・・・ 2014年度

110% Examination/Diagnostic

FY2010 FY2011 FY2014

FY2011 FY2014


Increasing demand for less invasive treatment Increasing demand for precise treatment based on imaging data

① Developing new product with No.1 pattern laser technology and new technology ② Collaborate retinal imaging device to treatment

Maximizing Synergy Effect between No.1 Pattern Laser Technology and Diagnostic Devices

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Treatment Device 【Retinal Pattern Laser】〈Linking Diagnostic to Treatment〉

Market

Main strategy

High

Profitability


Pattern Laser

2010年度 2011年度・・・ 2014年度

120% 170%

Treatment Device

FY2010 FY2011 FY2014

FY2011 FY2014


Providing total solution from Examination/Diagnosis devices

Total Solution Provider 【Ophthalmic IT】〈Unified Data Management〉

to integration of data, and Diagnosis support


Breakdown of Sales Growth

Examination/ Diagnostic

Treatment

Preventive/ Checkup

Others

¥40.0 billion

¥32.6 billion

Operating Income Ratio 5.4％

FY2011 Actual Result

Mid-term Plan FY2014

Operating Income Ratio 15.0％

IT


Number of New Products 〈Eye Care〉

FY2009 ～ FY2011 （Actual）

FY2012 ～ FY2014 （Plan）

Disruptive Innovation 0 model 1 model

World No.1 1 model 5 models

World 1st 2 models 2 models

Reduction of COGS 3 models 7 models

Enhancement of Sales Capability 1 model 2 models

Total 7 models 17 models


Assessment from Eye Care Business Market

Questionnaire severance by French Healthcare Research company (Ｉ) , Countries：Japan, U.S.A., Germany, Spain, Brazil, India, China Panels：Ophthalmologists, Optometrists / eyeglasses shops Total:700 responses Scoring : Five grades method

Assessment in Eye Care market, 2012

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Item TOPCON Ranking

Level of recognition 4.30pt No.1 Innovativeness/Uniqueness 4.06pt No.2

Easy of use 4.15pt No.1 Product Quality 4.21pt No.2

Value of product vs. Price 3.71pt No.1 Level of sales reps.

Knowledge 3.93pt No.2 Sales reps. overall

Experience 3.89pt No.1 Service overall Experience 3.76pt No.1

Presence at trade show 4.09pt No.2 Level of intention to

purchase the product 3.89pt No.1

Topcon is overall No.1

Aim to be No.1 in all items

Ⅲ business growth strategy eye care company...Ⅲ business growth strategy eye care company 36...

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