A Company Prospectus

Talking Face to Face Being All Ears Maintaining a Sharp Eye

Introduction

荷兰皇家飞利浦电子集团是世界上最大的电子公司之一，在欧洲名列榜首， 2002 年的销售额达 318亿欧元。它在彩色电视机、照明、电动剃须刀、医疗诊断影像和病人监护产品领域居世界领先地位。它在60 多个国家里拥有 17 万名员工，他们活跃在日用电子产品、家用电器、电子元件、半导体和医疗系统等领域。飞利浦的股票在纽约、伦敦和其它股票交易所中上市。 皇家飞利浦电子集团在《财富》杂志全球最大电子公司中排名第十。飞利浦在电视机、显示器、无线通信、光纤产品等所采用的数码技术，并在支持上述突破性成就的半导体技术方面都处于世界领先地位。

Following the Samples

Listen to the tape and try to answer the following questions:

a.       How many years have they been in business?

b.       What’s the line of business you are engaged in?

Dialogue 1Dialogue 1

15 years.

A custom developer of application software.

Following the Samples Useful sentence patterns and expression:

请问可以告诉我一些你们公司的背景吗？Could you tell me a little about your company’s background?我们已经经营了 15 年。We’ve been in business for 15 years.分部 branch office你们主要涉足哪类行业？What’s the line of business you are engaged in?

Following the Samples

Listen to the tape and try to answer the following questions:

a.  What do they deal in besides import and export trade?

b.  What is their registered capital?

Dialogue 2Dialogue 2

International transportation.

30 million RMB yuan.

Following the SamplesUseful sentence patterns and expression:

- 你们主要经营什么？ What do you mainly deal in? - 我们主要经营进出口贸易。 We mainly deal in import and export trade.- 请问你们的资金有多少？ May I ask about your capital?registered capital 注册资本一年前我们在上海证券交易所上市。 We were listed on the Shanghai Stock Exchange a year ago. 市场资本总额 market capitalization净利，纯利 net profit e.g. 净重 net weight

Act Out

Useful sentence patterns and expression:

State-owned enterprise 国有企业 (private company 私人公司 , corporation 股份有限公司 )

Stereo set 立体声系统 Annual output 年产量 turnover 营业额Purchasing 采购 auditing 审计Top quality integrated circuit 高质量集成电路 Budget 预算

Put in UseEx 2 on page 42: V for visitor, Y for You.V: What business does your company mainly engage in?Y: _________________________________.V: How many branch offices do you have?Y: ________________________.V: Where is your head office?Y: _____________.V: What were the sales last year?Y: ________________________.V: What’s your market share?Y: ______________.

We have been dealing in importing automobile.

We have three branches in China

It’s in Hong Kong

They were about 180 million year

It’s about ten percent

Being All EarsDialogue 1

New words:

Answers:

State-owned company State-owned company 国有企业 国有企业 joint venture joint venture 合资公司合资公司 head office head office 总公司 总公司 branches branches 支公司 支公司 electronic devices electronic devices 电电器器

Ex1 FTTTFFTTEx1 FTTTFFTT Ex2 1. East Electronics. 2. It is a joint venture.Ex2 1. East Electronics. 2. It is a joint venture. 3. Electronic devices. 4. Yes, it has. 3. Electronic devices. 4. Yes, it has. 5. In 1995. 6. In Ningbo.5. In 1995. 6. In Ningbo.

7. About 500.7. About 500.

Being All Ears

Dialogue 2

New words:

Answers:

stock company stock company 股份公司 股份公司 headquarters headquarters 总部总部 sales agents sales agents 销售代理销售代理

Ex1 1. 1982 2. stock 3. Shanghai 4. Hong Kong Ex1 1. 1982 2. stock 3. Shanghai 4. Hong Kong 5. Tokyo 6. mobile telephones 7. digital camera 5. Tokyo 6. mobile telephones 7. digital camera 8. sales 9. 200,000 10. $80,000,0008. sales 9. 200,000 10. $80,000,000 Ex2 d a a c bEx2 d a a c b

Important Words

a) Variable a. likely to change or vary; changeable 易变的；可变的eg. Prices are variable according to the rate of exchange.

b)  Refund v. give back, especially money; return or repay 退还；偿还eg. They refunded our money.

c)   Identical a. being the same 同一的；同样的eg. The handwriting on both cheques is identical.

Read the Passage

Price

In today’s competitive market, where prices are determined by the market forces of demand and supply, prices often fluctuate much more than they do in those markets where prices are administered by firms. That is, markets where firms are price makers will exhibit more price stability than markets where firm are price takers.

Read and learn

Useful words (Ex4 on page 47)1. The two countries share ( ) views on

many major international and regional issues.2. Effective teaching is ( ) the learning

needs of each student in the class.3. They ( ) their annual cost for

wastewater treatment from $30 000 to around $5 000 by introducing new equipment.

4. Understanding how much you can ( ) is one of the most important rules of everyday shopping.

5. A wise choice of a camera can be made by comparing the ( ) of different models.

identical

focused on

reduced

afford

features

Useful words (Ex4 on page 47)6. News came that there had been two explosions in the

mine which ( ) a disaster.7. The grocery ( ) has 86 supermarkets in 62

communities throughout the region. 8. ( ) time is important in many sports,

though it is not often measured.9. As the company grows, some employees find

themselves in ( ) beyond their capabilities.10. The committee reported in 1999 that violence in the

media had a ( ) effect on children.

had causedchain

Reaction

positions

negative

Ex 5 on page 48• 这家银行对其所有贷款都收 6% 的利息。 (charge ...

percent interest on). This bank charges 6 percent interest on all its loans.2. 这件夹克衫价格这么便宜，真花得来。 (a real barg

ain). His jacket is a real bargain at such a low price.3. 制造商们花费巨款为产品做广告。 (spend ... on adv

ertising). Manufacturers spend huge sums of money on adv

ertising their products4. 我母亲中学毕业后上不起大学。 (afford). My mother could not afford to go to college when

she finished high school.

Ex 5 on page 485. 是一连串的错误导致了这个结果。 (a chain of ...). It was a chain of mistakes that led to this result.6. 游客们被这座“绿色城市”的美丽景色所吸引。 (be

attracted by ...). The tourists were attracted by the beautiful scenery of the "green city."

7. 我们对应当怎么办的看法是一致的。 (be identical in one's views of).

We are identical in our views of what should be done.

8. 他们将训练时间由 20天缩短为两个星期。 (reduce ... from ... to ...).

They reduced the training time from twenty days to two weeks.

Ex 6 on page 49

1. …made him one of the…2. …was so negative that …3. in many cases4. placing blame on someone else 5. …find themselves in positions

where …

Addition: Important Words a) Commit v. promise to a certain cause, position, o

pinion, or course of action （使）承担义务，（使）作出保证

eg. I never commit myself on such issues.b) Margin n. a measure, quantity, or degree of differ

ence; the difference between the cost and the selling price 差数；利润

eg. The margin of profit is narrow.c) Bargain n. something offered, sold or bought che

ap 便宜货 eg. This jacket is a real bargain at such a low price.

Addition: Difficult Sentences (para.2) That made him one of the highest-priced online DVD retailers, but … by powerful companies like Amazon.com, DVDExpress and Reel.com. 这使他的价格仍然是网上零售商的最高价之一。但他再 DVD 销售中致力于改善服务，随价格上下波动能随机应变。因此，尽管 Amazon, DVDExpress 和 Reel 等实力强大的公司已在压价，里克斯的公司仍然能不断发展。Analysis: That stands for he reduced prices to 30 percent off retail in the previous sentence. Kept growing means “continued to grow”. Despite is a preposition meaning “in spite of”.

Difficult Sentences

(para.4) This tactic, also called dynamic pricing, has long been accepted in retail stores. 此项策略又称为动态价格，在零售商店已 经 沿 用 很 久 了 。Analysis: Long here is an adverb, meaning “for a long time”. The past participle phrase also called dynamic pricing is used here to introduce an appositive to tactic.

Difficult Sentences (para.5) Such add-ons allowed business raise prices while placing blame on someone else—in this case, energy suppliers. 此种加价办法既能使商家提高价格，又可让别人——这里是能源供应商——代其受过。Analysis: The conjunction while means “on the other hand”, showing a contrast between the actions of raising prices and placing blames on someone else. In this case here introduces an appositive to someone else.

Difficult Sentences

(para.6) Surcharges do have uses, though.不过，附加费也确实有 它 的 用 处 。Analysis: Do is used here before a verb as a means of emphasis. Though is an adverb here, meaning “in spite of the fact, nevertheless”. With this meaning, it cannot be used at the beginning of a clause.

Difficult Sentences

(para. 8) “Any time you reduce price, you’re taking from the bottom line,” says Winninger, “most businesses can’t afford that right now.”温宁格说：“每次降价都是釜底抽薪，而目前大多数商家是承受不起的。Analysis: Any time here means “whenever; no matter when”, introducing an adverbial clause.

Difficult Sentences

(para. 9) Customers just want to feel that whoever is selling goods to them is helping them. 顾客只希望觉得不管谁再买货，都是 在帮助他。 Analysis: Whoever is selling goods to them is the subject clause inserted in another clause that whoever is helping them, whoever being a conjunctive pronoun, connecting the two clauses by introducing the subject clause.