a economia do_carinho
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A Economia do CarinhoTRANSCRIPT
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A economia do carinhoPor Rafa Soto (Herraiz&Soto) Adaptado e traduzido por Dió Wenderly
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Se fizer algo bom para o consumidor, o consumidor fará algo de bom para vc.
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Algo que as marcas tem esquecido.
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Consumidor: alguém que consome.
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Publicitário: alguém que torna pública a mensagem.
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11 - 10
Ranking de confiança
BombeirosMedicosProfessoresJuizesONGs...
Publicidade
97 - 9691 - 9391 - 9261 - 5870 - 75
35 - 41
GFK Trust Index 2011
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11 - 10
Ranking de confiança
BombeirosMedicosProfessoresJuizesONGs...
Publicidade Sindicatos Banqueiros
97 - 9691 - 9391 - 9261 - 5870 - 75
35 - 4134 - 4232 - 31
GFK Trust Index 2011
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“Não confiamos mais nas marcas”
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Como chegamos até aqui?
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“Tudo que é comum é despercebido ”
Samuel Johnson - 1759
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Produto Serviço
Comunicação
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Quanto mais verdade, melhor.
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TKS!