a gowalla how-to - only shenanigans?
DESCRIPTION
A Gowalla Introduction from @pixelfreund for the SocialMediaGipfel Zürich. #smgzh02TRANSCRIPT
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Only Shenanigans?A Gowalla How-To
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Ralph Hutterwww.pixelfreund.ch | www.twitter.com/pixelfreund
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What the heck is Gowalla?
Location Based Social Network
Location Based Info Services
Virtual GeoCaching
Augmented Reality
Twitter Replacement
Just a (mobile) Game
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Gowalla Clients
iPhone App
Mobile Website m.gowalla.com
Website www.gowalla.com
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The Objectives?
Collect Bonus items (for logins)
Vault 100 hidden items
Collect pins for check Ins, completing
trips, founding spots etc.
Tweet „I am here“-indication
Create and found Spots
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Good to know
You can‘t carry more than 10 items
The list of missing items is changingfrequently
You‘ll find the missing items list– In your profile on www.gowalla.com
– With Gowalla Tools
You can‘t move back accidentally vaulteditems
You can adjust the position of new spots on the website
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Dos and Donts
Do
Share items
Add and describe new spots (carefully )
Found existing places
Adjust /edit your founded spots on
Website
Tweet relevant facts about the spot
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Dos and Donts
Don‘t
Tweet each and every check-in
Invite people you don‘t know as friends
Create spots twice
Set „Spam“ or fake spots
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Phenomenons
Thousands of user‘s homes
– With funny names like:
HQ, home, kitchen, batch, mother in
law, homebase
Bloggers creating virtual lounges in highly
frequented places
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IPHONE APP
Tap, tap, schrabbel, schrabbel
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Gowalla Passport
It‘s like your personal
passport with stamps in
it.
Vault Items here
Check In
Add new Spots
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Nearby Spots
Nearby Spot
Browse by Categories
Hint:Browse by Category if an item
does not appear on the list
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Spots
Check in
Found spot
Browse items to swap
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People
You will be
surprised, how many
people will cross your
way
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Items
Swap missing items
(and vault afterwards)
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Check in
Send a (spot-
relevant) status
message to Twitter or
Use rarely
Don‘t spam your
friends
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Bonus Items
Oh yeah!
Bonus items won‘t
drop, if you have 10
items in your pack
Vault and found often
Certain items drop
according to type of
spot (Slice of Pizza at
an Italian Restaurant)
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Items in Spots
Check spot whether
there is a missing
item you need
Swap with items from
your pack
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People in Spots
Get founder
whenever possible
Only a limited number
per spot possible
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MOBILE WEBSITE
http://m.gowalla.com
Klick, klack.
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Mobile Website
Web NOT iPhone App
Use on all cell phones
with browser
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GOWALLA TOOLS
Klick, klack.
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Web App
www.gowallatools.com
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Missing Items
Check missing items
before vaulting
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WEBSITE /
WWW.GOWALLA.COM
Klick, klack.
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Passport / Account
Check edit your own
spots
Check missing items
Check popularity of
your spots
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Missing items
Be aware: Missing
Items change
frequently
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My trips
Create your own trips
Trips must have at
least 3 spots
Don‘t forget to push
the publish button
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Spots
Edit your spots
– Description
– Position on Map
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Shenanigans?You decide!. Get into the game and try yourself. What about
Foresquare? Not even half the fun…
Only Shenanigans?
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Tools / Links
http://www.gowalla.com
http://m.gowalla.com
http://gowallatools.com/
http://iphone.gowallatools.com/
http://erikschimmel.de/gowalla-
handbuch/Gowalla Tools
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Thank you!Go out and check in.
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Ralph Hutterwww.pixelfreund.ch | www.twitter.com/pixelfreund