a humanização do ecommerce
DESCRIPTION
Slides da palestra "A Humanização do eCommerce. " feita pelo Masatada Kobayashi, co-fundador da RAKUTEN.TRANSCRIPT
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Happy Heaven“OTIMISMO”
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Origem do Nome
楽市楽座Raku-Ichi-Raku-Za
Uma política iniciada pelo Nobunaga Oda tornou possível para todos participar do comércio.
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A nossa Filosofia sempre foi a mesma…
Empowerment!
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“Happy” “Heaven”
Win – Win - Win
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Humanização
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Fundada em Fev. 1997 5 employees
IPOAbril 2000
HQAtago
(JASDAQ)
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RakutenTower
Listada na Bolsa
de Tóquio desde
Dez. 2013
Mais de 11 mil funcionários em todo o mundo.
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Rakuten Group ServicesVendas Anuais (volume)
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
0.234 0.523 0.791 1.533.29
4.79
8.32
11.55
14.76
18.61
27.47
34.14
41.46
R$115B
R$115 bilhões
($ billion USD)
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A Presença Global da Rakuten
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Estágio 1 95 ~00
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Estágio 2 00 ~08
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Estágio 3 09 ~13
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Estágio 4 14 ~
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Inovação Disruptiva
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Redefinição
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Qualquer pessoa no mundo poderá anunciar, descobrir e reservar acomodações, através do marketplace da comunidade da Airbnb.
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Conectando passageiros e motoristas através de apps.
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Bit Coin
Transaction volume : US$ 1 BN US$2MM/day
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Viber
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Número de Clientes cadastrados na Rakuten em todo o mundo.
600.000.000
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Estratégia de Eco-Sistema da RakutenE-Commerce
CreditCard
Banking
Securities Telecom
Travel
E-Money Digital Goods
Portal &Content
Database
LoyaltyProgram
Log-In
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EBATES
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Rakuten entende tudo sobre vencer.
Images courtesy of Bloomberg, Japan Times, Rakuten Eagles
Membros do time campeão de 2013
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Humanização
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Empowerment
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3030
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O Aprendizado não tem fronteiras.
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