a importância dos blogs para as empresas
DESCRIPTION
Presentation about Blogs and its importance for the companies (corporate blogs) done on the World Web Expo Forum in São Paulo, Brazil in March, 18th 2008.TRANSCRIPT
![Page 1: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/1.jpg)
Blogsa importância deles para as empresas
Manoel LemosCEO / Founder
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
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Blogs?
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 3: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/3.jpg)
Será?
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 4: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/4.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 5: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/5.jpg)
blogs
feeds
feedback
groups
competition
innovationwikis
interaction
tags
teammates
crowdsourcing
collaboration
ideas
transparency
opensource
creativecommons
folksonomy
openidwidgets
people
digg
google customersfacebook
wikipedia blogblogs
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 6: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/6.jpg)
blogs
feeds
feedback
groups
competition
innovationwikis
interaction
tags
teammates
crowdsourcing
collaboration
ideas
transparency
opensource
creativecommons
folksonomy
openidwidgets
people
digg
google customersfacebook
wikipedia blogblogs
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 7: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/7.jpg)
blogs
feeds
feedback
groups
competition
innovationwikis
interaction
tags
teammates
crowdsourcing
collaboration
ideas
transparency
opensource
creativecommons
folksonomy
openidwidgets
people
digg
google customersfacebook
wikipedia blogblogs
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 8: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/8.jpg)
blogs
feeds
feedback
groups
competition
innovationwikis
interaction
tags
teammates
crowdsourcing
collaboration
ideas
transparency
opensource
creativecommons
folksonomy
openidwidgetspeople
digg
google customersfacebook
wikipedia blogblogs
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 9: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/9.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 10: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/10.jpg)
“Quase 9 milhões de pessoas acessam e lêem blogs, de acordo com dados do Ibope/NetRatings de agosto, o que representa 46%
do número de internautas ativos no mês.”IDG Now
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
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Blogs são legais, mas devemos ter um?
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 12: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/12.jpg)
Já vimos este tipo de pergunta antes...
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 13: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/13.jpg)
• Devemos ter email?
• Devemos ter um website?
• Devemos ter um blog?
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 14: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/14.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 15: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/15.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 16: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/16.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 17: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/17.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 18: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/18.jpg)
“The perception of Sun as a faithful and authentic tech company is now very strong.
What blogs have done has authenticated the Sun brand more than a billion dollar ad
campaign could have done.”Jonathan Schwartz • CEO • Sun Microsystems
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 19: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/19.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 20: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/20.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 21: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/21.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 22: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/22.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 23: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/23.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 24: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/24.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 25: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/25.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 26: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/26.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 27: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/27.jpg)
Muito mais que um mero canal de comunicação
• Transparência
• Autenticidade
• Autoridade
• Atrair e Recrutar
• Colaborar, Agregar e Inovar
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 28: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/28.jpg)
Muito mais que um mero canal de comunicação
• Transparência
• Autenticidade
• Autoridade
• Atrair e Recrutar
• Colaborar, Agregar e Inovar
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 29: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/29.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 30: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/30.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 31: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/31.jpg)
Muito mais que um mero canal de comunicação
• Transparência
• Autenticidade
• Autoridade ➜ Sim, PageRank!!!
• Atrair e Recrutar
• Colaborar, Agregar e Inovar
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 32: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/32.jpg)
BlogBlogs RankingLinks no 1º dia
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
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BlogBlogs RankingLinks na 1ª semana
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
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BlogBlogs RankingLinks na 2ª semana
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 35: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/35.jpg)
BlogBlogs RankingLinks no 1º mês
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 36: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/36.jpg)
BlogBlogs RankingLinks no 2º mês
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 37: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/37.jpg)
BlogBlogs RankingLinks em Julho de 2007
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 38: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/38.jpg)
BlogBlogs RankingLinks em Julho de 2007
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 39: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/39.jpg)
Muito mais que um mero canal de comunicação
• Transparência
• Autenticidade
• Autoridade
• Atrair e Recrutar
• Colaborar, Agregar e Inovar
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 40: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/40.jpg)
Muito mais que um mero canal de comunicação
• Transparência
• Autenticidade
• Autoridade
• Atrair e Recrutar
• Colaborar, Agregar e Inovar
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 41: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/41.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 42: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/42.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 43: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/43.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 44: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/44.jpg)
Mas perderemos o controle?
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 45: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/45.jpg)
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By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 46: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/46.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 47: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/47.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 48: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/48.jpg)
Nunca tivemos ou teremos controle!
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 49: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/49.jpg)
Blogs são legais, mas devemos ter um?
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 50: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/50.jpg)
Absolutamente, sim!
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 51: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/51.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 52: A importância dos blogs para as empresas](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/52.jpg)
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