a is for apple, m is for commerce on what m-commerce is and why it is special Árpád geréd...
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“A” is for Apple, “M” is for CommerceOn what m-commerce is and why it is special
Árpád GerédAttorney at Law / Partner
BMA Brandstätter Rechtsanwälte GmbH
UNCITRAL Colloquium on Electronic Commerce
14-16 February 2011, New York
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© Abhijit Tembhekar CC-BY 2.0
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M www.bma-law.comMag. Árpád GerédPage 4
© Ken Banks CC-BY 2.0
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What is it?
“m-commerce are any commercial transactions and communication activities conducted through wireless communication services and networks using handheld mobile devices that have been designed to be used within mobile or otherwireless communications networks.“
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Why is it special?
Display
Size limits amount of data that can be displayed or read comfortably
Legal Problems
• Information requirements may not be met or simply ignored by users
• Sites optimized for mobile use may differ from their non-optimized counterparts
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Devices (1)
Upgrades
• Limited or not possible
• Features generally set, when device is delivered
Legal Problems
Legal requirements can not be met if no appropriate solutions for mobile devices exist (e.g. signatures)
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Devices (2)
Life cycle
• Users change devices fairly regularly
• Devices damaged by usage and non-usage
• No or limited archiving possibilities
Legal Problems
Requirements for retention and archiving of data may be hard or impossible to meet
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Devices (3)
Data Transmission• Not always available• Data is costly• Speed and amount are usually limited
Legal Problems• Information Requirements 2• Optimized Sites 2
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Networks (1)
Infrastructure
• Coverage ≠ Quality
• Access to certain services may be limited
Legal Problems• Information Requirements 3• Switching to other media may not be feasible
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Networks (2)
• No longer only digital – analogue but also digital – digital
• Can impede m-commerce where required other media are more limited or less efficient than mobile devices and networks
• Example: “Handyparken”
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“Medienbruch”
• No need to reinvent the wheel …
• … tough it needs to be adapted
• Reduce / abolish media discontinuity
• Take limitations and peculiarities but also existing m-commerce offerings into account when drafting legal provisions
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Conclusions
Thank you for your attention!
+43 1 535 16 30
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