a new breed of activism
DESCRIPTION
Gautam Raju and Eyal HalamishTRANSCRIPT
The New Breed of ActivismWhat it is, How it is applied, How you use it
By: Gautam Raju and Eyal Halamish
• What is Online Activism?
• How it is applied today?
• How you can use it?
Learning Objectives
E-Activism?
New Media
New Media Culture
New Activism
Traditional Activism New Activism
Street protest / boycotts, strikes, traditional forms of non- violent direct action
‘Hacktivism’ - Denial of Service Attacks
Occupations, leaflets, petitions , non-violent confrontation
Online protest, email campaigns, e-mobilisation and viral marketing
Lobbying members of parliament Alternative online media outlets (blogging) and information resources, online forums
Culture jamming / “subvertising” Web spoofing and digital impersonation
Benefit / fundraisers / celebrities for awareness
‘Flash mobbing’
• Keyboard activism/ineffective
• Spam
• Culturally sensitive
Critics
How does it work?
Awareness/Advocacy
Organisation/Mobilisation
Action/Reaction
A Leader in Practice
So how do you do it?
Online Ecosystem
• Plan Focus Target (PFT)
• Hub your website
• Keep it Simple Stupid (KiSS)
• React & respond in real time
• Build communities of collaboration
Online tools
What is it? • Huge user base• Easy and free! • Collaborative
How do you use it? • Page vs. group• Build your networks• Spread the word• Be active in engagement and collaboration
TwitterWhat is it? • 140 character sound bites• Micro-blogging • Conversational linking (Hey, check this out!)• Applications and #tag conversations
How do you use it? • Tweet, retweet, and #tagyourcampaign• Follow (selectively?)• Get chatty, post articles, ask questions
Youtube
What is it? • Video sharing and collaboration
Five ways you can use it:• Non-profit Youtube program• Video annotations• Find a Volunteer• Optimise your videos• Measurement – Youtube insight
Blogs
What is it? • This is your social media hub • Promotion/advocacy with or without feedback
How do you use it? • It’s the easiest website you will ever make• Build a brief profile• Set an agenda• Post frequently, REDDIT and DIGG• Link to other social media and networks
Let’s build an online campaign!
LinksMashable - Facebook Guidebook
http://mashable.com/guidebook/facebook/
Digiactive - Facebook How to Guide
http://www.digiactive.org/wp-content/uploads/digiactive_facebook_activism.pdf
Mashable - Twitter Guidebook
http://mashable.com/guidebook/twitter/
Digiactive - Twitter How to Guide
http://www.digiactive.org/wp-content/uploads/digiactive_twitter_guide_v1-0.pdf
Building a online communityhttp://www.feverbee.com/2010/01/how-to-build-an-online-community-the-ultimate-list-of-
resources.html