a revolução do varejo com fred rocha
TRANSCRIPT
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1991 1993 1998 1999 2000 2001 2004 2005 2006 2009 2013 2014 2015
Moc Máquinas
Sacoleiro
Matriz Produções
FredRocha
Flyway
NetSite
Jet
ChoppShow
ITE
F Criativos
Mercado F
Varejo1
FRD
Surpresa
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Fred RochaARevoluçãodoVarejo
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MOBILE
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66%
34%
Não dormem Acordam
Usodiário
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75%
25%
Não vão Banheiro
Usodiário
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AConsolidaçãodoMulticanal
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APrimeiraexperiênciademarca
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Físico onlineelo
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50% 50%
mobile Workstation
TráfegoWallmart
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50% 50%
mobile Workstation
TráfegoWalgreens
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Tráfegodoseusite
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Horáriodeacesso
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Applepay
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onlineofflinetantofaz
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Facecake
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Marketplace
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2Xemeio
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EUA33%marketplace
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China90%marketplace
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ML80%marketplace
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AltaConcorrência
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Personalização
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BIGDATA
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• 71% dos consumidores concordam que a personalização torna mais fácil de encontrar os produtos que deseja comprar
• 74% ficam frustrados com sites quando conteúdo / ofertas / promoções / anúncios / etc não tem nada a ver com os seus interesses
• 57% são coniventes com o fornecimento de informações pessoais em um site, desde que seja para seu benefício e sendo usado em responsável maneiras
• 56% dos compradores em linha são mais propensos a voltar a um site que recomenda produtos
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Importânciadapersonalizaçãoporcanal
80% 69% 53% 49% 45%
E-mail Web Mobile Pdv Social
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VídeoXConversão
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Responsivonãoresolvemais
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Continuidadedeexperiências
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Cases
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Criado em 1938 por um grupo de amigos de escalada
Temos 135 lojas em 33 estados
Mais de US $ 2 bilhões em vendas
Digital representa 23% das vendas anuais
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ACREDITAMOS na vida ao ar livreÉ uma vida bem vivida.
ESTA É A NOSSA PAIXÃO.
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REI 75% dos consumidores que compraram pesquisou na web antes de comprar
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Distribuição de resultados.
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Ainternetdascoisas
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Automaçãoresidencial
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Automaçãoresidencial
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Automaçãoresidencial
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Carrosconectados
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Equipamentosvestíveis
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Equipamentosvestíveis
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OFuturodoVarejoserádiferente?
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Não.OFuturoseráigualaopassado
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Façapequenasmudançasparaconstruirumagrandemudança
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ContatoFredMobile+55 (31) 9312 6346
Websitewww.especialistaemvarejo.com.br
facebook.com/fredrocha01twitter.com/fredrocha01
www.varejo1.com.br
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boasorte!