A-Team projectTask 5.

Ecommerce

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IKEA announces a new website design, currently rolling out in 24 countries worldwide.

Diferrentiation: focus on the sharing of IKEA furnishing knowledge with consumers– not delivering basic data on products, prices, and

promotions.

fully interactive room images– users can engage with the images and see

tips and ideas for a variety of products and everyday situations

“The trick was to develop a user interface that balances efficiency and discovery”

Research shows...

...that IKEA customers have very high expectations for the IKEA website- they expect an experience that is about much more than just the presentation of basic product information. They want to learn how to improve their lives at home, and they want everything integrated into a single, usable workflow, organized by the rooms of their house.

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with an IKEA step-by-step guide shopping are easier

The new site architecture is based on the rooms of the house

Bedroom Children’s Room Dining Room Kitchen Living Room Workspace Basement Garage Attic Hallway & Entrance Laundry Room Youth Room

Ask Anna

the automated customer service chat character driven by artificial intelligence

Anna has proven to be very effective in providing 24/7 support and advice to millions of IKEA customers worldwide, reducing support costs

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