a web platform to generate and deliver mobile web contents without programming skills
DESCRIPTION
A Web Platform to generate and deliver Mobile Web Contents without Programming SkillsTRANSCRIPT
ENTER 2014 Research Track Slide Number 1
A Web Platform to generate and deliver Mobile Web Contents without Programming Skills
David Martin, Ortzi Torices, Hugo Salas, Carlos Lamsfus and Aurkene Alzua-Sorzabal
Cooperative Research Centre in Tourism, CICtourGUNE, Spain
[email protected]://www.tourgune.org
ENTER 2014 Research Track Slide Number 2
Agenda
• Introduction
• State of the art
• Description of the platform
• Evaluation
• Conclusions
• Future work
ENTER 2014 Research Track Slide Number 3
Agenda
• Introduction
• State of the art
• Description of the platform
• Evaluation
• Conclusions
• Future work
ENTER 2014 Research Track Slide Number 4
Introduction
• Everybody is connected to the Internet everywhere– In 2013 the number of smartphones exceeded
1.82 billion all over the world– Internet data coming from mobile devices
already exceeds 13% of the overall traffic
ENTER 2014 Research Track Slide Number 5
Introduction
• The tourism industry must be aware of this new reality– Visitors can access information and services
with their smartphones at any time and place– Implications
• Tourism web contents have to be adapted to mobile devices
• The access to mobile web contents has to be eased
ENTER 2014 Research Track Slide Number 6
Introduction
• QR codes are a feasible solution– The amount of smartphone users who scanned
a QR code increased 96% over the last two years
– They have been widely used in the tourism industry (POIs, events, exhibits, etc.)
ENTER 2014 Research Track Slide Number 7
Introduction
• The challenge is to ease the creation of mobile contents to tourism domain stakeholders in order to be delivered using QR codes. – A web platform has been implemented to
create mobile web contents and deliver them using QR codes, without programming skills
ENTER 2014 Research Track Slide Number 8
Agenda
• Introduction
• State of the art
• Description of the platform
• Evaluation
• Conclusions
• Future work
ENTER 2014 Research Track Slide Number 9
State of the art
• A lot of different web platforms– TouchDevelop (Microsoft)– App Inventor (MIT)– TapCanvas– AppFurnace– Theappbuilder (ENTER)– …
ENTER 2014 Research Track Slide Number 10
Agenda
• Introduction
• State of the art
• Description of the platform
• Evaluation
• Conclusions
• Future work
ENTER 2014 Research Track Slide Number 11
Description of the platform
• Three main modules– Web page editor, database, QR server
• Two different users– Tourism stakeholders, visitors (mobile users)
ENTER 2014 Research Track Slide Number 12
Description of the platform qrrrify.tourgune.org
ENTER 2014 Research Track Slide Number 13
Description of the platform
ENTER 2014 Research Track Slide Number 14
Agenda
• Introduction
• State of the art
• Description of the platform
• Evaluation
• Conclusions
• Future work
ENTER 2014 Research Track Slide Number 15
Evaluation
• 20 people– 10 programmers / 10 non-technical users
• 4 tasks using the platform– External observer– Time– Completion level
• System Usability Scale (SUS)• The evaluation was divided in 2 stages
– 2 versions of the platform
ENTER 2014 Research Track Slide Number 16
Evaluation: results
• Level of completion of the tasksNon-technical Technical
V1 V2 V1 V2
T1 50.80 66.50 74.10 71.40
T2 38.80 52.80 70.60 71.40
T3 44.00 62.00 77.80 84.00
T4 49.00 68.40 74.00 76.00
Average 45.65 62.43 74.13 75.70
16 1
13
ENTER 2014 Research Track Slide Number 17
Evaluation: results
• Average timeNon-technical Technical
V1 V2 V1 V2
T1 20'28" 13’57” 20'26" 9'40"
T2 6'06" 7’41” 8'05" 7'13"
T3 6'06" 6’34” 6'22" 5’52”
T4 7'59" 7’37” 8'13" 7’15”
Total 40'40" 35’51” 43'07" 32'31"
5’ 10’
3’
ENTER 2014 Research Track Slide Number 18
Evaluation: results
• SUS questionnaire
ENTER 2014 Research Track Slide Number 19
Agenda
• Introduction
• State of the art
• Description of the platform
• Evaluation
• Conclusions
• Future work
ENTER 2014 Research Track Slide Number 20
Conclusions
• Non-technical people are able to create mobile web contents and deliver them using QR codes.
• Lessons learned– Avoid technical vocabulary– Users act impulsively– Users are unpredictable– Give examples– Usability improvements
ENTER 2014 Research Track Slide Number 21
Agenda
• Introduction
• State of the art
• Description of the platform
• Evaluation
• Conclusions
• Future work
ENTER 2014 Research Track Slide Number 22
Future work
• Analysis of user mobility patterns
ENTER 2014 Research Track Slide Number 23