a4-kundcase idg - alterviewalterview.se/wp-content/uploads/2012/12/a4-kundcase-idg-2-sidor.pdf ·...
TRANSCRIPT
! !
! ! !
! ! ! ! !
!"#$%&'()&*+,-&.+/&00&.+1&234$53$46&77783$49:;4$83:1&<=>?946&;3@?A3$49:;4$83:
!"#$%&'()%*+),-*.+/'01*#+")#2'3#*'!41-54$%'067'!41$8'94+:';7'<=<'>?'!41$8
! ! !
! !
! ! !
! ! ! ! !
!"#$%&'()&*+,-&.+/&00&.+1&234$53$46&77783$49:;4$83:1&<=>?946&;3@?A3$49:;4$83:
!"#$%&'()%*+),-*.+/'01*#+")#2'3#*'!41-54$%'067'!41$8'94+:';7'<=<'>?'!41$8
! ! !
!"#$%&'()
!"#$%&'()*#+
,-./'012'34$#$"
56%+'789+8'6:'012
!"#$%&$'()&*+),$-./$(%&01)2,$,34&,35$
6)1*)/7,$*2-6$*38$3)92*9$-./$5:%&)&;$
!"#$*$'()&*+)$1&*()&$)<$=>?350$(5&76%&9)28$
@0521$52253$*3?A-&350)2$!"#;,)8$B-6A73)&$
'C)1)28$D)./E-&018$FB$G4&$H0058$IJ8$
K*-3)./$'C)1)2$-./$I*0L45937)003;$
!"#$+&72151),$&)152$MNOP$-./$/5&$*15+$
.5$MP$QQQ$52,3%0015$4()&$/)05$(%&01)2;$
R4&$MQ$S&$,)152$(5&$!"#$6)&$5<$@)3&5935$
,-6$)<$3&51*T-2)003$G4&05+$6)1$G&*,3S)21)$
T305&$U$S&$=QMQ$%&$G4&)35+)3$)2$I)1*5$
')&(*.)$F&-(*1)&$(*09)3$*22)@%&$0)()&52,$
5($-0*95$*22)/S00$(*5$-0*95$95250)&;$
V-29&)3$@)3W1)&$1)<5$5<$)2$!"#X,$
A&-1793$)00)&$3L%2,3$0)()&)&5,$,-6$)2$
C)@@8$T12*2+8$2W/)3,@&)(8$)()238$)3.;$
!"#X,$$,25@@5$73().90*2+$-./$T00(%Y3$,3%00)&$
+*()3(*,$/4+5$9&5($AS$!"#X,$)9-2-6*?
5(1)02*2+$5<$,34<5$-&+52*,5T-2)2$6)1$
&%<$()&93W+$-./$*2G&5,3&7937&$-./$1%&G4&$
3-+$(*$)2$A&53,3721$6)1$H21)&,$Z70138$
BR[$AS$!"#;
$
!"#$%&'$(%)*)%$+',-$%'&./01-)22%$+3'2&*$022$
4)./&$5)'6/7)$8'16/.)'$9).$:;<2=$&6$>)%5?/%)
@?'$(,*$.)%$?%$/--&-$-/$A3';&.)$&'A)%&$9).$B2%)'6/)C$17:$>)%5?/%)D
!"#$%&'#'(#')'*+,-'./0%,#121,'3#143#$%&'#*5)6%#56#75#*%./'*8#!"#96#"#)6+*&'*#
7+:0"."1,'6#15#-56,#121,'3#-%6#;6931,#'(#764&+/<4*1121,'3#;=6#%**4*1'68#!"#1,4&#"*;=6#
-%0',#%(#+,-'./0%#'(#*2(#121,'3#143#/+*&'#3=,%#-56%#*2%#/6%-#75#70%>463?#'00'6#
-90@%#'(#1,%*&%6&121,'38
E/2F&$?%9&-/-*&'$6/22)$-/$6/22)$23(&$9).$.)%$-G&$(G(%)9)%D
A43#1%),?#&',#<&")%6'#121,'3',#-%6#'(#764&+/<4*1121,'3#143#,4)#$%*+#764.'11'*#
;=6#46&'6?#0'-'6%*1#4.$#;%/,+6%8#B',#*2%#121,'3',#96#'*#70%>463#;=6#%(#1/%7%#$'0,#*2%#
;=6+,19(*"*)%6#;=6#-56%#/+*&%*1-%6")%#%(#+,-'./0%#6'0%<4*'*#3'&#-56%#/+*&'68#
A%3<&"),#143#&',#*+#)'6#411#3=@0")$',#%(#;=0@%#4.$#/4*,6400'6%#$'0%#/'&@%*#;65*#
76417'/,#<00#;%/,+6%?#76'."1#143#'*#;+00,#"*,')6'6%�=1*"*)#1/%#)=6%8#
@?'$+?-*)'&.)$(;<26&$/9=2)9)-%&01-(+&()-D
C#1,46,#19(#-90&"),#:6%8#!"#$%&'#'(#70%*'6%,#&6"D11,477#"#EF#<33%6#*96#-"#*%(%&'#&',#
)%30%#121,'3',#4.$#)"./#=-'6#<00#G',A+",'8#HD'6#&',#$%&'#-"#'*#7'6"4K#,-5#35*%&'6#
&5#-"#$%&'#'(#764)6%3#;=6#+,:"0&*"*)#4.$#1,=&#;=6#%(#$@907%#-56%#3'&%6:',%6'#%(#/0"-%#
=-'6#"#&',#*2%#121,'3',8#B'#I./#1@90-%#3%*+'00,#:4/%#=-'6#75)5'*&'#46&6%6#;65*#&',#
)%30%#121,'3',#<00#&',#*2%#;=6#%(#096%#1")#%00%#1,')#"#&',#*2%#121,'3',8#!56#
/4*,%/,7'614*#75#J0,'6-"'K#%*1-%6%&'#;=6#%(#-"#/+*&'#0=1%#&'#;65)46#143#+771,4&#
+*&'6#6'1%*1#)5*)8#B"%04)'*#3'&#J0,'6-"'K1#7'614*%0#$%6#;+*)'6%,#-90&"),#:6%?#,2./'6#
@%)8
8,$6/2F)%$(<H$%G7F)'$-/$&H$.)%$:&'$A2/6/%$A<H')D
L0'6%#1%/'6?#*+#$%6#-"#'*#70%>463#143#1,=&@'6#'*#4:6+,'*#$9*&'01'/'&@%#;65*#76417'/,#
<00#;%/,+6%#M#'*#$'0,#"*,')6'6%�=1*"*)#143#9-'*#"**';%(%6#764&+/<4*1764.'11'*8#
N"&")%6'#$%&'#-"#"140'6%&'#=%6#3'&#'*#&'0#3%*+'00,#%6:','#4.$#'O.'0#%6/#143#1/"./%&'1#
;6%3#4.$#<00:%/%8#G+#;56#@%)#'*#%+,43%<1'6%%7746,#&"6'/,#;65*#121,'3',#-%6@'#
35*&%)#3'&#"*;463%<4*#43#46&'609)',8#G96#@%)#96#75#6'1%*&'#;4,#/%*#@%)#704./%#+77#
6%7746,'*#143#'*#7&;#"#3"*#,'0';4*8#!56%#190@%6'#$%6#&'11+,43#;+00#/4*,6400#75#
190@764.'11'*#;65*#&',#%(#46&'6*#:4/%1#<00#&',#%(#;%/,+6%*#96#:',%0.$#/%*#09(%6'#
%)'6%#+<;65*#'(#/+*&-56&17'617'/<-8##
! !
! ! !
! ! ! ! !
!"#$%&'()&*+,-&.+/&00&.+1&234$53$46&77783$49:;4$83:1&<=>?946&;3@?A3$49:;4$83:
!"#$%&'()%*+),-*.+/'01*#+")#2'3#*'!41-54$%'067'!41$8'94+:';7'<=<'>?'!41$8
! ! !
! !
! ! !
! ! ! ! !
!"#$%&'()&*+,-&.+/&00&.+1&234$53$46&77783$49:;4$83:1&<=>?946&;3@?A3$49:;4$83:
!"#$%&'()%*+),-*.+/'01*#+")#2'3#*'!41-54$%'067'!41$8'94+:';7'<=<'>?'!41$8
! ! !
!"#$%&'()
!"#$%&'()*#+
,-./'012'34$#$"
56789'*:%#;<
!"#$%#&'#%()*+$,-'#./0&12$0"$#,12#3$+#
4$0#&0$+(-#(#&'5$#6013')-'-#/0#$5#(#
(26.'2'"-$*1",7$,'"#/0#&'-#1'0480-#
%()*+-#$5#4$#2'&#,(+#.'%'0$"-80'"#194#
&'#,:#)$..$&'#,;6'0<;,'0,#;"&'0#'"#./"+0'#
*&=#>'5$#780#$5#&'0$,#%(,(1"#2'&#
,?,-'2'-#,)$#);""$#)122;"(9'0$,#7;..-#
;-#*..#2'&$0@'-$0"$=#A6'9('..-#%(#,12#(#
%:0-#7$..#4$0#8%'0#BCC#$"%/"&$0'#$%#
,?,-'2'-=#D:#&'5$#,/5#,:#;66":0#%(#
48+0'#601&;)*%(-'-#194#7/00'#
2(,,780,-:":#'"#)10-$0'#*&=#
!"##$%&$'()*++$#(&#,'%-,#$'%$'(.$+,(/#),'0%,1/'$'2(30+4$'(,3(35#,(6$7,#8$&,#$(%/6(.$+%&(
6$7(#*9(,::$%%(4,'(%4,;,(%0)(0'</#6,1/'(/6(4='7$'(/:.(7$(-5)5$'7$(,;*#$#',>
!"#$"%&'("')*
?&"3$#(7$&(0'&$#',(%&"7$&(%/6(@$&A=0&$(.,#()$92(%5(.,#(7$&(/:4%5(-53$#4,&(.=#(30(,#8$&,#(
6$7(35#,(%&/#,(4='7$#(%5(%/6(6$70$8B#5$#',>(C070),#$(3,#(7$&(*3$'(7*#(6B:4$&(6,'=$++&(
,#8$&$(6$7(6$D+(<#,6(/:.(1++8,4,>(E(7$&('B,(%B%&$6$&(%5(*#(7$&(6$%&,(,=&/6,1%$#,&>(
FG$6-$+30%('*#(4='7$'(.,#(+,)&($'(/#7$#(-5($'(,''/'%(%5()5#($9(,=&/6,1%$#,&(6$D+(1++(
H$70$8B#5'(6$7($'(+*'4(70&(,''/'%6,&$#0,+$&(%4,(+*)),%(=-->(I6(4='7$'(7#"D$#(6$7(,9(
%40:4,(0'(6,&$#0,+$&(%5()5#($9(-560''$+%$6$D+(=&(,=&/6,1%4&(/:.(-560''$#(4='7$'(/6(
,9(%40:4,(0'(,''/'%6,&$#0,+$&>
+$,$-*.$/"'*#"01*2-3'4'
J0(.,#(.,K($'(65+%*9'0')(,9(<"#%"4,(70)0&,+0%$#,(<,4&=#$#0')(/:.(/#7$#8$4#*K$+%$#2(30(
4/#&,#(+$717$#(/:.(7$&(*#(8#,(<"#(60+D"'(%,6&+0)&(%/6(30("4,#(4='7'B9,'>(E%&*++$&(<"#(,9(
%09,(-5(4,66,#$'(/:.(<,9,(7$&(8$%+=&$&($'%,6(54&$(D,)(-$#%/'+0)$'(#='&(/:.(-#,&,7$(
6$7(35#,(%&/#,(4='7$#2(6$70$8B#5$#',2(/:.(<#5),7$(7$6(.=#($'(8#,(<,4&=#,(<#5'(ELM(
%4=++$(%$(=&(N(%3,#$&(3,#($9(#='),7$(D,(1++(70)0&,+0%$#,7(<,4&=#$#0')2()$(/%%(-7<N<,4&=#/#(%,(
6,'O(L$9,()0:4(0'&$(,9(<5(1++(-5($9(8#,(%*9(6$7(35#&(),6+,(%B%&$6(6$'('=(<5#(P$#,(,3(
35#,(%&/#,(4='7$#(-7<N<,4&=#/#>
!"#$%&'#($)"$*+,-./$012-(3$4(#$"'#-"$,-#$5"#$06-$4"'$.1'%"$783$,4$4"'$/.8-$9':6-$('$
;(.<&9.(947=(4('.">,'?
Q9()5(0)$'/6(%0',(,;*#%-#/:$%%$#()#='7+0)&(*#($'(#$4/66$'7,1/'2(,9(0'3/+3$#,(%0',(
,'3*'7,#$(*''=(6$#(/:.(*''=(170),#$(*#($'(,'','($#<,#$'.$&(30(.,#(-+/:4,&(=--(-5(
3*)$'>(M#*'%%'09$&2(/+04,(,'3*'7,#$(.,#(/+04,(8$./32(/:.(<"#(,9(<5(,'3*'7,#',(,9(
3$#4+0)$'(,#8$&,(6$7(%B%&$6$&(%5(65%&$(6,'(<"#.5++,(%0)(1++(7$9,>(
C07%,%-$4&$'2(7$&(&,#(,++17(+*')#$(17(*'(6,'(./--,%(%5(,++/4$#,(1++#*:4+0)&(6$7(17(<"#(
7$9,(*#(60'(#$4/66$'7,1/'>
@4$59$>2"-$:-"48.3$5"#$1-$'1/."$/.(*$9$"-0(.(.$4(#$;(.<&9.($,A)$/B/.(4(.?
FK$#%/6(@$&A=0&$N%B%&$6$&(*#(<=++6,&,&(6$7(<='41/',+0&$&(.,'7+,#(=&6,'0')$'(<#*6%&(
/6(,9(=&'B9D,(3$#4&B)$&(1++(<=++/>(J0(4/66$#(,9(,#8$&,(6$#(6$7(4='7%$+$4&$#0')2(
4,6-,'D$#(/:.(,9(,=&/6,1%$#,(-#/%-$4&$#0')%,#8$&$&>(A$'(.,#(30(R','%6/7=+$'(%/6(30(
0'&$(,#8$&,#(<=++&(=&(6$7(*''=>