aalto nordvision social opening remarks
TRANSCRIPT
#NORDVISIONSOCIALTuija Aalto, Yle Strategy/Media
We are social
STATISTICS FINLAND
Messaging grows fast
YLE KMK SURVEY
Facebook for news: 42 % under 35
REUTERS INSTITUTE
News Brand on Social
REUTERS INSTITUTE
Facebook vs. Yle Areena daily
YLE KMK SURVEY
Internet video is mobile
FINNPANEL
Data plans enable video viewing
FICORA
Brand Identity & Innovation• The key question for Public
Service Media is, how to enhance the public service brand identity while constantly innovating
#NordvisionSocial
• Infographics: Finland's Media Adapts for the Future
Recent developments at Yle