abhishek tata rallis
TRANSCRIPT
Rallis India Ltd, A Tata EnterpriseBy- Abhishek Zagade, Operations InternB-11Industry mentor- Ms. Swati ChavanInstitute mentor- Prof. Sachin Modgil
Introduction of Company Rallis India Ltd is one of the leading agrochemical company It has more than 150 years of experience Produces pesticides, herbicides, fungicides, and plant nutrients Head office is in Mumbai Factories are in five locations namely Akola, Turbhe, Lote, Ankleshwar and
Dahej Company has network of over 1500 distributers that reaches 40,000 retail
counters It has largest agrochemical capacity of 10,000 tonne per annum of
technical grade pesticides and 30,000 tonne liter per annum of formulations
About Company Mission
To enhance value for customers by providing Agri-Solutions and Chemistry led Businesses
VisionWe shall be amongst the leaders, in providing agri solutions and in relevant
chemistry segments by
leveraging customer intimacy, strategic partnerships and technology access delivering superior investor returns high employee engagement nurturing innovation across the value chain driving corporate sustainability
About Company
Values
Trust Excellence Customer Focus Partnering Care
Scope of E-Agribusiness Technically it can be defined as any form of business transaction in which the parties interact
electronically rather than by physical exchanges or direct physical contact. There is a great scope for e-agribusiness in agriculture, specially in horticulture and processed
products. Mango, grapes, spices etc. has large demand in national and international market. Farmers through the website of the organizations like Maharashtra Draksha Bagayatdar Sangh
or Rose society can sell their produce on line. Products like sugar, tea, processed agri. products, dairy products beverages etc can also sold
online to gain more profit. Farmers get up-to-date information about the market and can sell their produce through the
electronic medium.
How it will benefit Rallis India Since Rallis India ltd is already in agribusiness sector, it will be easy to start its e-commerce
site.
Brand name of Tata will help Rallis India ltd to gain consumers trust.
It will increase the market share of Rallis India ltd.
Rallis India ltd will be visible on larger scale.
Products will be available online, so end consumers can also buy directly (B2C).
Introduction of Maitri Yatra• It is a national level initiative
for women Agri-preneurship • A train journey named
Kalyaani Express• Details of journey
• 500 kalyaani’s• 15 Days• 15 states of India• 8000 Kilometers
Scopes and limitations of National level initiative of Maitri YatraScope :
To understand and build the India of smaller towns and villages through enterprise
To create maximum role models, every year, by visiting current role models, change makers, and leaders
To develop and forge bonds with their co - yatris by sharing their business models and ideas
To create the awareness and start a movement of building India through enterprise
CONT..Limitations To reach people from India’s small villages and every corner of this country
To create the awareness among the diversified people from all demographic part of the nation
To meet solution with the demographic problems of the farmers
For a women, 15 days of tour might seemed difficult to go after
Why Nationwide, not state wide To understand a wide range of opportunities and scope for Indian
diversified agricultural sector
To fetch more takeaways from different culture of Indian agriculture sector
To meet and share more business model and ideas with co-yatris from different part of the nation
To analyze more opportunities for business models
Roadmap for Maitri Yatra Generate awareness about Yatra
Newspaper , all India radio, DD national (regional channels), Posters, bill boards(railway counters),banners on bus(state buses), TV advt (persuasive and informative), print media.
Sending Messages through gram sabhas.
announcement in agri-based universities
CONT…. The main focus is to invite strong, influential and highly motivated women
agripreneurs from all over India to inspire them so that they can go back and start their own and motivate others.
setting up call center, so that they can receive each call regarding participation.
Brand ambassador- Nana Patekar
Price Quotation for marketing of Maitri Yatra
CONT…
CONT…..
FMEA Tool for Maitri YatraIntroduction of FMEA Tool
The Failure Modes and Effects Analysis (FMEA), also known as Failure Modes, Effects, and Criticality Analysis (FMECA)
It is a systematic method by which potential failures of a product or process design are identified, analyzed and documented.
Once identified, the effects of these failures on performance and safety are recognized, and appropriate actions are taken to eliminate or minimize the effects of these failures.
An FMEA is a crucial reliability tool that helps avoid costs incurred from product failure and liability
Steps of FMEA tool for Maitri Yatra Step 1: Identify components and associated functions
Step 2: Identify failure modes
Step 3: Identify effects of the failure modes
Step 4: Determine severity of the failure mode
Step 5: Identify cause(s) of the failure mode
Steps of FMEA tool for Maitri Yatra Step 6: Determine probability of occurrence
Step 7: Identify controls
Step 8: Determine effectiveness of current controls
Step 9: Calculate Risk Priority Number (RPN)
Step 10: Determine actions to reduce risk of failure mode
Product: Maitri Yatra Completed by: Abhishek Zagade ( Operations Team)
Date Completed: 16/07/2016 Revision No.:
Item/Part no.
Component and associated function Failure Mode Failure Effects Severity Causes Prob. of Occurrence Current Controls
Control Effectiveness RPN Recommended Actions
Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 Step 10
1
Marketing of Maitri Yatra
Ineffective marketing
It may affect the branding process of Maitri Yatra
As it depends on the intensity of working committees, we can assume all 7 out of 10
Improper marketing of may cause failure to the Maitri yatra in upcoming years
As it depends on the situation as well as its operation, we assume 6 out of 10
A proper hierarchy is required
We assume the effectiveness of current control, 8 out of 10
RPN = S* O* C RPN = 7*6*8
Execution of hierarchical structure in a defined way
2
Proper introduction of Yatra to kalyaani’s
Improper communication to kalyaani
Kalyaanis may misinterprete the moto of Yatra
7
Kalyaanis may not show interest for this yatra in future
6
A proper communication and coordination is required
8
RPN = 336 (for all defined modes, since we have assumed a same number for all modes)
A proper command on coordination within management team
3
Coordination: To Station for platform,water refill, sweepers, medical assistance,etc
Inability to convey proper message to stations
It may affect to allot platform to respective station on respective time
7
Shortage of food, water, medicine may cause a health issue
6
A proper communication waste and inventory management is required 8 336
Proper Trained employee shuld be given this responsibility
4
Health careImproper audit of kalyaanis related to health issue
May occur a medical emergency
7May effect the image of Rallis India 6
Proper Audit of health issue 8 336
A Doctor should be included in Yatra
5
Food and Drinking water distribution, Medicine (if required)
improper distribution of food and improper communicaton
may create delay of schedule 7 Delay in next activity 6
Proper communication 8 336
workers should be aware of the schedule
6
Activity management (In train)
Inability to maintain schedule of yatra
may create delay of schedule 7
May effect the image of Rallis India and Delay in next activity 6
A well Planed schedule 8 336
Employees should be experienced in event management
Future Plans Cost Analysis of all the process stated above in the presentation
Designing on train management process
Creating FMEA of My 2017
Successful Digital Marketing of MY 2017
Launch of Kalyaani Portal
Thank You