About Us

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Company Profile

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About Us

With a passion for food, New concepts GCC LLC was

established in July 2015 as an international trading company,

with a focus on importing diverse and niche food products from

the world over into the GCC market.

In August 2015, the brand “Flavors of Latin America” was

created with an exclusive focus on importing products from

South America.

Coffee and Empanada were developed under the private label

‘Flavors of Latin America’ which was very well received in the

market.

We currently import from Europe and South America and

supply to supermarkets, hotels, convenience stores, cafes and

gas stations all over the UAE.

In a short span of time, New Concepts GCC has developed

extensive relationships with its customers and earned a

reputation for excellence in the market and a recognized name in

the business we operate in.

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Our Specialty Food Division

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Mussini Brand - Flavored Vinegar

The balsamic flavored vinegar is a sweet and sour condiment,

fascinating and rich in history. In the past it was mainly

considered precious for its therapeutic properties and

nowadays it is a very versatile ingredient in the kitchen.

Mussini Flavored Vinegars are natural, free from added sugar,

preservatives and colors and OGM free.

Flavored Vinegars mix tradition with innovation, using

premium ingredients and selected natural flavors. Mussini

flavored vinegars are made of the same high quality

ingredients, mainly obtained from Trebbiano and Lambrusco

grapes from Modena Italy.

New Concepts GCC is the exclusive distributor of Mussini

products in the GCC.

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Mussini Brand - Gourmet Sauces

Italian food is one of the most popular and widely adopted

cuisines in the world over. Above all, Italians believe in simplicity

and respect for food produce, so some of the most beloved

dishes of Italians comprise just a few simple ingredients,

carefully selected and served at their prime.

These sauces are a huge time saver as these are semi-processed

products, to cut preparation time while offering the chance to

personalize recipes.

The homemade taste, by using fine fresh raw materials, studied

and selected exactly as those found in the shop “around the

corner”.

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Fox Brand - Potato Chips, Tortilla Chips & Nachos

New Concepts GCC is the exclusive distributor in UAE for the Italian brand Fox, a company that

for more than 25 years has been making the highest quality of snacks, from simple good

ingredients like corn, peanuts, rice and potatoes.

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Fox Brand - The Italian Aperitif

If there was one habit we could import from Europe to the

Middle East, it would be the custom of aperitif, a little

something to encourage you to feel hungry.

The habit of taking an aperitif in the evening before a meal

became an enormously popular one in a short amount of time

in the classic bars and cafes of big Italian cities.

Today aperitif is as much about the food and drink as it is

about socializing. Warm, salty mixed nuts are always a perfect

pair with drinks.

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Vacalin - Dulce de leche Crème Caramel

Vacalin Dulce de Leche is a traditional Argentine dulce de

leche.

It has a smooth, creamy texture and boasts a milkier flavor

than other dulce de leche brands. Vacalin dulce de leche does

not have gluten.

Vacalin has been manufacturing dulce de leche and other dairy

products since 1926.

Dulce de leche goes great with all kinds of sweet desserts,

as a breakfast accompaniment, shakes and milk smoothies

or directly from the jar.

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Dolce Amaro Brand - Luxury Chocolates

New Concepts GCC is the exclusive importer and distributor of Dolce Amaro products in the GCC.

Chocolate of biological origin is considered superior because of what nature has to offer.

Organic farming is a production method that respects human health and environment, a model of sustainable

development that enhances the quality of the resources of local communities.

The plantations of cocoa, sugar cane and herds of dairy cows are carefully controlled so that synthetic

chemicals, antibiotics and hormones are not used in crop plants and livestock farms.

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Dolce Amaro Brand - Macarons

Refined delights created by the inspiration of Florentine pastry masters of Caterina De Medici.

These are refined meringues with almond flavor and a heart of naturally aromatized cream.

Available in flavors of Strawberry, lemon, orange, cocoa, blue berry, pistachio, cappuccino and vanilla.

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Dolce Amaro Brand - Dragèes

Dragèes are one of the oldest sweets in Europe. The history of

Dragèes dates back to the early times of ancient Rome, where

honey covered almonds were offered to celebrate imperial births

and weddings.

This tradition continued through the ages especially among

European aristocrats. Today Dragèes are still popular and are

commonly available in several flavors.

Sugared Almonds, in exclusive multicolor packaging.

Medium and high grade sugared almonds made with whole

almonds and covered with a sugar shell in a variety of absolutely

delicious flavors.

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Olio Nuovo extra virgin olive oil

Olio Nuovo - New Harvest Premium Single Estate

Extra Virgin Olive Oil is made from olives from the Il Paretajo

estate. The olive groves are located at an altitude of 500 meters in

Valdarno, in the heart of Tuscany between Chianti and Pratomagno.

Olive oil from this region is some of the most prestigious and

sought-after in the world, due to the unique native olive cultivars

known for their green, fruity and spicy flavors, and the limited,

hand-harvested production.

Olio Nuovo is the freshest olive oil, cold-pressed right after the

harvest. We adopt early harvest to obtain a very intense taste and

higher levels of polyphenols. The oil is unfiltered so it has a cloudy

and thick consistency because of suspended olive particles.

The final product has been meticulously balanced by our olive oil

sommelier by selecting and blending the best harvest from the estate.

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Gran Riserva - extra virgin olive oil

Gran Riserva Single Estate Extra Virgin Olive Oil is made

with the best olives hand-picked from the Il Paretajo olive

groves in Chianti, Tuscany, a blend of the best harvest from

the estate.

It is ideal for food lovers looking for an exceptional olive oil to

complement fine gourmet dishes. A matte black glass bottle is

used to preserve the distinctive taste and premium quality of

the olive oil.

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Distribution Network and Logistics

New Concepts GCC runs and maintains its own fleet of

delivery trucks of various capacities to ensure

transportation efficiency and timely distribution of its

products.

Dedicated warehousing facilities including cold storage

ensures efficient logistics and inventory management.

The company and its entire staff subscribe to the highest

standards of hygiene and quality in a safe, committed and

controlled environment. All our staff including drivers have

undergone the requisite hygiene certification.

The sufficient infrastructure procedures that include

inventory management, order processing and invoicing,

logistics controlling, transportation efficiency,

quality assurance and safe delivery have earned us an

industry-wide respect in a short span of time.

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Our Customers

Over 40 Hotels, 380 gas stations, 72 convenience stores and 185 super markets

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www.newconceptsgcc.com

P.O. Box 75065, Dubai, United Arab Emirates.