accm2007 presentation a manda
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Amanda Watlington at the ACCM show 2007 on affiliate marketingTRANSCRIPT
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Affiliate Marketing:Restructuring Strategies in a Multichannel World
Amanda G. Watlington, Ph.D.OwnerSearching For Profitwww.searchingforprofit.com
May 22, 2007ACCM 2007Boston, MA
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What’s Up?
Search Marketing – The driving force online.
Who’s Got the Power – How many ways can you say Google.
Recent Changes – Panama, Universal Search, MFA sites to be booted.
The Impact – It just got harder for affiliates.
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How Users Find Sites
Source: PiperJaffray, 2006
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Search Is Pervasive
77% search at least 1x per day and 38% search >4x per day
Source: PiperJaffray, 2006
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Google’s Got It
Nielsen//NetRatings – April 2007
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Yahoo!’s Panama
A black box which you pay for
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Google Universal Search
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Google Universal Search
March 2007
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Google Universal Search
May 2007
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Made for AdSense Gets the Boot
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Affiliates Using Search Must work harder Must get smarter
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Contact: Amanda G. Watlington, Ph.D., A.P.R. Email: [email protected]