achieving client agency nirvana with hightail
TRANSCRIPT
Achieving Client-Agency NirvanaHow Hightail can help build strong creative relationships
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#createbetter
Misalignment between clients and agencies is common
Percent of respondents who agree they…
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Are good at demonstrating ROI
Understand clients' business
Understand how to drive sales
Can speak mind freely
Agencies Clients
Source: FASTCO.CREATE, RPA, USA TODAY
#createbetter
Breakdowns in the creative process cause projects to be late and over budget
Unclear client feedback
Inefficient review process
39%
66% 64%
Poor project management
Unclear approval process
32%
26%
34%
2%
25%
Why do you miss deadlines or run over budget?
Source: Hightail survey
#createbetter
Ultimately results in lost clients
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Demand for content is overwhelming
73% of marketers expect to produce more content in 2017 vs 2016
Source: Content Marketing Institute
CONFIDENTIAL
Over 40% of marketers plan to add more agencies and freelancers
to help create content
Brands are relying on agencies to cope
CONFIDENTIAL
Digital Designer
$137/hrArt Director
$178/hrChief Creative Officer
$861/hr
Creative Director
$283/hr
Account Exec
$98/hrSource: 4As Survey & AdAge
But costs add up fast
#createbetter
have a solution in place to aggregate, organize, and
manage visual assets
27%
Source: CMO Council
75%of marketers feel they don’t have an effective
creative process
Source: Content Marketing Institute
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Improving creative efficiency is imperative to client-agency success
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The Creative Process is Complex
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66% of creative teams mostly get feedback in email
But only 30% think email is effective for
getting feedback
#createbetter
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“Stop ‘collaborating’ with me!”
30% annual employee turnover
rate at agencies
Source: MediaPost
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“Why doesn’t anyoneupdate their tasks?!?”
#createbetter
Because your project management system
looks like this
But your creatives want to
work like this
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Hightail is built for creative teams
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Shared files
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Precise feedback
Shared files
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Precise feedback
Assigned tasks
Shared files
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Precise feedback
Assigned tasks
Updated versions
Shared files
#createbetter
Precise feedback
Assigned tasks
Updated versions
Clear approvals
Shared files
#createbetter
Can I use Hightail with my clients?
#createbetter
10 ways Hightail makes it easier to work with your clients
#createbetter
“I want to make it super easy for
my client to review our work.”
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“I don’t want my client to see all our internal
discussion.”
2
#createbetter
“I need to get approvals from my
client faster.”
3
#createbetter
“I want to be able to show we incorporated the client’s feedback.”
4
#createbetter
“We need to get files from people
outside our agency.”
5
#createbetter
“I want to know when my client has
reviewed our work."
6
#createbetter
“We need to get the next round turned around in 3 days.”
7
#createbetter
“I want our work to be seen in the best light.”
8
#createbetter
“The work we prepare for our clients is super
confidential.”
9
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“I need to make sure my team will hit our client’s deadline.”
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Creative is messy.Hightail cleans it up.
Hightail Helps
CLIENTS
to easily review your work
CREATIVES
to stay on top of creative projects
MANAGERS
to keep everyone on the same page
Reduces review turnaround times from
4 days to 1
Saves 4 hours per shoot
Saves 5-10 hours per project
Speeds up review process by 35%
Gets feedback on-time
Saves 10 hours per week
Improve Creative Efficiency
