achieving success as a broadband wireless service provider: demand & business focused...
TRANSCRIPT
Achieving Success as a Broadband Wireless Service Provider:
Demand & Business Focused Progressive Network Implementation Strategies
Gordon MollerVice President
Ceragon Networks, Inc.
www.ceragon.com
Broadband Wireless World
2001
Company Overview Service Provider Challenges Progressive Implementation Concept Real World Network Examples
Employing Various Technologies Wireless Gigabit Ethernet Advent Conclusions
Presentation Outline
Our Business
Metropolitan Broadband Wireless Infrastructure
Broadband Transport and Access Networks
for
Internet, Voice, Data and Video
for
Service Providers & Enterprises:
ILECs, CLECs, ISPs, Private Networks, Mobile Telephony/Data
Established in 1996 Product Launch in 1998 IPO in August 2000, NASDAQ - CRNT >300 Employees Headquarters: Tel Aviv, Israel
New Jersey, USA
Birmingham, UK Offices: 4 in USA, Mexico,
Germany, France, Spain Customers: 54 in 23 Countries OEMs: Nortel, Siemens, Lucent
Company At-A-Glance
Next Generation InfrastructureWhere We Fit
IXC/InternetIXC/InternetTransportTransport
Medium/large Medium/large businessbusiness
MobileMobile
Residential/SOHOResidential/SOHO
MetropolitanMetropolitanSONET, IP, orSONET, IP, or
ATM ringATM ring MDUMDU
From Within the Core to the Curb:From Within the Core to the Curb:High Capacity Infrastructure & AccessHigh Capacity Infrastructure & Access
Last/First Mile Options
Approximate Building Size (Sq.
Ft.)25k – 50k 50k – 180k >180k
Mobile Wireless
PMP
DSL/Cable
High-Capacity Connectivity
Fiber
Broadband(128k – 10Mbps)
High Capacity(>100Mbps)
800,000 commercial buildings in the US:only 3 – 4% of those have fiber
Source: CSFB Research
Point-to-Point Broadband Wireless
Next Generation Networks
Broadband 128 Kbps – 10 Mbps– xDSL Asymmetrical– Cable Low deployments in business areas– WLL Shared E1/ T1– PMP Shared sector capacity
High Capacity >100 Mbps+– Fiber Expensive, cumbersome to deploy
$150,000 per mile construction cost
– Wireless Immediate – “same day service”
Much lower installed cost per bit
Quick revenue generation
Easy to redeploy
?
Internet
Data
Video
Voice
SONET/SDH
IP
SONET/SDH
PSTN
ATM
Applications Networks
Challenge: Connect a Variety of Applications to a Variety of Legacy & Emerging NextGen Networks
?
?
?
Protocol ConvertersAdd/Drop MuxesMedia TranslatorsAggregation Devices, etc.= ? Cost & Space
Challenge: Multiple Global Standards –Digital Formats & Frequency Bands
39 GHz
28-31 GHzLMDS/LMCS
24 GHz
23 GHz
18 GHz
North AmericaT1 Format
InternationalE1/ETSI Format
38 GHz
LMDS?
26 GHz
23 GHz
22 GHz
18 GHz
15 GHz
Critical Challenges
Network Topology Flexibility – Service Application, not Hardware Technology, Should Dictate
Time to Market – Capture Most Desirable Customers Quickly
Rapid Revenue Generation without Huge Initial Expenditures
Bandwidth & QOS – You Can Never Have Enough
Ability to Cost Effectively Evolve and Scale Services
Compatibility with Existing/Impending Networks
Minimize “Sunken” Costs of Fixed, Unmovable Infrastructure
Lowest Possible Network Installed & Life Cycle Cost
Family
Global standard compliant– North America (FCC, Can.)– International (ETSI)– Japan (ARIB)
Frequency bands covered– 18, 23, 24, 26– 28, 29, & 31 LMDS/LMCS– 38/39 GHz
High Capacity/Flexibility/Scalability– 45, 155, 311, 622 Mbps– OC-3, OC-6, OC-12– N x 100baseT Fast Ethernet– N x DS3– Gigabit Ethernet
SONET, SDH, IP, ATM
Modular Architecture
FibeAir
SONET/SDH
Intelligent Network Element
Data
Voice
Video
Internet
IP
SONET/SDH
ATM
OC-3Fast
Ethernet
Modular Interface & Protocol Flexibility
3 X DS3/E3
Fast Ethernet + DS3/E3
2 x Fast Ethernet
T1
Optical MM
Optical SM
Electrical CMI
UTP/STP
Main Channel
Wayside/User Channel
E1/G.703
V.24/RS.232
10 Base T
X.21
38 GHz
28, 29, 31 GHz (LMDS)
26 GHz
23/24 GHz
18 GHz
Physical Interfaces
Frequencies
622 Mbps311 Mbps155 Mbps45 Mbps
Capacities
System Architecture
ScalableCapacity &
ModularInterfaceOptions
Architecture
Progressive Implementation – 1A
Business Park
Initial Off & OnNetwork Campus
Deployments
IXC/LEC/CAP Fiber
Progressive Implementation – 1B
SONET/SDH,ATM or IP
Wireless Metro Ring
Ring Network
Connectivity
IXC, LEC, CAP,ISP Backbone Fiber
Business Park
Progressive Implementation - 2
ISPGateway
Remote Company Site
Business Park
Access
Network
Connectivity
VPN Connectivity
SONET/SDH,ATM or IP
Wireless Metro Ring
IXC, LEC, CAP,ISP Backbone Fiber
Progressive Implementation - 3
PMP
Backhaul
ISPGateway
Remote Company Site
Business Park
In BuildingDSL Access
Network Connectivity
VLAN/VPN Connectivity
Multipoint Interconnection
Building or Campus DSL,
Cable or Wireless Distribution
CampusDSL
Access
WirelessPMP
Access
WirelessPMP
Access
IXC, LEC, CAP,ISP Backbone Fiber
SONET/SDH,ATM or IP
Wireless Metro Ring
Convergence of SONET & IP:Fast Ethernet, Ethernet, & PSTN Circuits
OC-3
Relay
Data CenterData Center
Data CenterGSR12000
Data CenterGSR12000
STM-1 RingHong Kong26 GHz
PTMP
PTMP
Router
Wireless ISP Networks
RouterRouter
RouterRouter
Hong Kong26 GHz
Wireless ISP Networks
Cable ModemInternet
Telephone
TV
E3 Access
STM-1 Access
Fiber
Fiber Fiber
PTMP
PTMP
PTMP
PTMP
PTMP
Lisbon26 GHz
38 GHz
Wireless and Wireline SDH Rings
Switching Center + NMC
IP and SDH Network
PTMP
Router
Router
PTMP
PTMP
PTMP
PTMP
Amsterdam18 GHz
38 GHz
STM-1 Ring
IP
IP IPIP
IP
155 Mpbs
2x100 BaseT
Router Router
0.70
Km
0.73 Km
0.70 Km
0.67
Km
0.80 Km
0.80 Km
0.71 Km
0.75 Km0.66
Km
0.70
Km
0.69
Km
0.64 Km
0.66 Km
0.67 Km
0.68 Km
0.65 Km
0.74 Km
STM-1 Ring – ParisSingle Channel & Single Polarization
Ultra High Capacity Systems
OC-6/STM-2
OC-12/STM-4
Gigabit Ethernet
Dual Channel
Dual Polarization
OC-12 Ring
Site A
STM-4/OC-12 Ring622 Mbps
Site B
Site C Site D
Tributaries
ADM-4
Site E
STM-1
Site F
Site G
FibeAir 10000Gigabit Ethernet Radio
Wireless Extension of Gigabit Ethernet
Scalable, grow with demand system
Full Ethernet switch compatibility
Eliminates the need for external switches when provisioning Fast Ethernet ports
Modular interface design
Access and Backbone solutions
Quick to deploy and cost effective
ISP
Gigabit Ethernet
Gigabit Ethernet
POP
Switch
Router
150 – 600 Mbps
FibeAir
10000
FibeAir
10000
Gigabit EthernetPoint-to-Point 1
N x FE PortProvisioning
ISPGateway
Access
SONET &IP Ring
Private Network
Gigabit Ethernet Implementation
IXC/LEC/CAP Fiber
Data CenterASP
Server Farm
Ceragon Customer Base – Feb. 2001
HollandHong KongIcelandIsraelJapan
LatviaMexicoNorwayPortugalSlovakia
ColombiaCzech Rep.DenmarkFinlandFranceGermany
SpainSwedenUSUK
ArgentinaAustraliaAustriaBelgiumBrazilCanada
Over 50 Customers In Over 20 Countries
Unique Service Provider Benefits:Available Today, Globally Proven Scalable High Capacity – 45Mbps to 622 Mbps, DS-3/E-3 to
OC-12/STM-4, & N x 100BaseT Fast Ethernet to Gigabit Ethernet
Flexibility of Interfaces & Bands – Global Applicability: SONET/SDH, DS-X/E-X, ATM, IP; 15 – 38 GHz north American & international bands
Topology Flexibility – Rings, stars, cascade (daisy chain), 1+1, mesh
Seamless Network Connectivity – Compatible with SONET/SDH, ATM, & Next Generation IP global networks; PMP, DSL, cable, & optical access technologies.
Progressive Implementation – Immediate incremental revenue with each link deployment, business grows with the network, not after
Easiest Install or Relocation – Industry standard form factor & minimal site requirements, small size & weights, generic installers = quick & inexpensive installation
Future proof – No sunken costs; easily scaled up/down or redeployed
Thank You
NASDAQ - CRNT www.ceragon.com
Making Broadband Accessible – Today!