activities in africa & kenya
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Activities in Africa & Kenya
Naoki TAKEUCHIExecutive Officer
February 24, 2016
TICADセミナーシリーズ第5回 「ケニアおよび周辺国のインフラ開発とビジネス機会」
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Company Profile
Head Office: Tokyo and Nagoya, Japan Established: July 1, 1948Subsidiaries: 148 Domestic
825 OverseasSales: JPY 8.663 Trillion(USD 72,195 million) (consolidated)
Employees: 53,241 (consolidated)
Main stockholders: Toyota Motor Corporation (21.7%) etc.(FYE March 2015)
General Trading Company of the Toyota Group
■Line of BusinessLines of Business
Consumer Products & Services
Food & Agribusiness
Chemicals & Electronics
Machinery, Energy & ProjectAutomotiveGlobal Parts
& LogisticsMetals
Company Profile
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Nonautomotive
Automotive
Nonautomotive
Automotive
2010 2020
TRY1
Realizing a balanced 1:1:1business portfolio across threeoperating fields
2015Mobility
Life and Community
Earth and Resources
MobilityA Business field that contributes to theevolution of next-generation automobiles
Life and CommunityA Business field that contributes to further improvements in living conditions
Earth and ResourcesA Business field that helps solve global issues
•Increase the number of nations and regions where we are a market leader
•Foster businesses where we can assert market leadership
•Assert leadership as a fulfilling place to work
Global 2020 Vision
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Toyota Tsusho’s Regional StrategyGlobal network spanning more than 90 countries
and more than 900 group companies
AfricaThe “5th Platform”
Europe EastAsia
SE Asia,Australia
North and Central
America
• We have built locally integrated operations in four regions outside Japan: Southeast Asia and Australia; East Asia; North and Central America; and Europe
• We envision Africa as a fifth region for building a large, locally integrated presence• We will continue to coordinate our operations in emerging economies and resource-rich nations in
other regions from headquarters in Japan
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1900 1950
1922 Started dealing in cotton wool in Egypt1933 Opened Alexandria (Egypt) office
1964 Started exporting completely built units of Japanese automobiles1991 First investment in Africa (Angolan automobile distributor)
2000
2000 Established African operations base in South Africa
2001 Acquired automobile distribution operations from Lonrho of United Kingdom
2010
2012 Signed comprehensiveMOU with government of Kenya2012 Purchased CFAO sharesAcceleration of
automobile-related investment in Africa
Expansion andNew Businesses
Toyota Tsusho’s History in Africa
At the dawn(Trading in automobiles)
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Bringing CFAO into Group and Building Alliance
Joint growth through coordinated action
Toward Becoming Leading Corporate Group in Africa
Operations in: 35 countries53 of 54
countries 30 countries
Number ofemployees:
12,000 2,60014,600
Brands carried Promotion of multi-brandstrategy covering more
than 20 brands
Wide-ranging operations, including upstream and downstream, centered
on brands of the Toyota Group
20+
Value ChainExpansion
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Order for Kenya’s largest geothermal power projectActivities in Egypt More than 80 years of experience
Power plants: 31 orders (approx. JPY 200 billion)
Supplying offshore jack-uprigs for natural gas exploration and developing gas fields
Won order with Hyundai Engineering from Kenya Electric Generating Company for geothermal power project in Kenya’s Olkaria region
Construction of two 140,000 kW geothermal power plants Securing a steady source of power for Kenya, which
hitherto has depended on hydropower (which is vulnerable to droughts) for approx. 44% of its power needs, and contributing to environmental preservation through the use of renewable energy
“Signing of Comprehensive MOU with Republic of Kenya” (Aug. 2012 press release)Collaboration in the automobile, power and energy, petroleum and mineral resource, environmental infrastructure, and agricultural industrialization fields,in order to achieve Kenya's national vision
Activities in Africa (Infrastructure Business)
Olkaria IV Geothermal Power Plant (140MW)
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Company Establishment TTC share Employees Business Area
Toyota Tsusho East Africa Ltd.
Toyota TsushoFertilizer Africa
564(Jan, 2015)
10(Jan, 2015)
54(Jan, 2015)
47(Jan 2015)
Apr, 1999Franchise for
Toyota, Hinoand Yamaha
Apr, 2009
Dec, 2010
Jan, 2013
Finance for New &
Used Vehicle
Used Car 3S
Investment, Project& General Trading
100%
100%
97.3%
100%Regional management
10(Dec 2015)
Jun, 2015 Productionof Fertilizer100%*Production from
Jun2016
Toyota Tsusho Group in Kenya
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Tanzania
S. Sudan
Kenya
GEOTHERMAL POWER PLANT
Crude Oil Pipeline
Agriculture Mechanization NPK Fertilizer Plant
Uganda
Ethiopia
DRC
Mombasa Port Development
Desalination Water Supply and Sewage Service
Life & Community
Activities in Kenya①Infrastructure & Agricultural Business
Comprehensive MOU with Republic of Kenya
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New CarsRetailFinance
New-carValue Chain
Body& Paint
GenuineParts
Service
Apply Successes to Western and Southeastern
Africa
Tsusho Capital Kenya (TCAP)
General PartsAccessories
Second-brand Service Network
Body &Paint
RetailFinance
Used-carValue Chain
Kenyan Market
New vehicles10%
Used Vehicles90%
TTC’s Automotive Value ChainCreating Used-car sales and aftersales network
Kisumu
Lodowar
NAIROBI
Nyeri
Nanyuki Meru
NakuruKericho
Eldoret
Kitale
Mombasa
Lamu(2014) (2018)10 ⇒ 50
Service Network in Kenya
Toyotsu Auto Mart Kenya (TAMK)
Activities in Kenya②Automotive Business
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Toyota Kenya AcademyIn-house Training & open to Public
Central Parts Depot (CPD)for Toyota, HINO & YAMAHA
HINO 3STruck & Bus Sales, Parts, Service
Toyotsu Auto Mart Kenya(TAMK) Pre-owned Toyota
Sales, Parts and Service YTOYOTSU AUTOMART KENYA
Vehicle Logistic Center (VLC)Vehicle Storage, Accessory fitment
Toyota Kenya AcademyIn-house Training & open to Public
Activities in Kenya③Toyota Kenya Business Park
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①Activities with Hino Trucks/Buses
• Expand aftersales network along the Northern Corridor
• Introduce safety drive trainings to the drivers
• Improve safety by introducing drive recording devices
②New Activities to be considered
• Improve efficiency of public bus transportation by introducing timetable based on operation
• Participate in mass transportation system such as BRT/LRT to ease road congestion
*By JICA Master Plan Data
S. Sudan Ethiopia
SomaliaKenyaUganda
Rwanda
BurundiTanzania
Kampala
Nairobi
MombasaNorthern Corridor
Activities in Kenya④Development along Northern Corridor
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“Toyota Tsusho CSV Africa Pte. Ltd. ”Established in 2014
Social Venture Development Fund
● Investment Project No. 1: Zambia Agricultural Business
● Investment Project No. 2: Leather Goods Sewing Business in Ethiopia
Producing Hiroki Addis leather goods
• In cooperation with Amatheon Agri Zambia Ltd.
• Land clearing and cultivation, farming mechanization, provision of irrigation facilities, post-harvest transportation
Supporting Human Resources Development
Step 2: Establish similar facilitiesin Southern and Western Africa
“Toyota Kenya Academy”
Plantation in Zambia
Social Contribution Activities in Africa
Cultivating automotive-related (motorcycles, cars, trucks) service technicians
Cultivating construction, agricultural and industrial machinery technicians (including technicians from other companies)
Offering management and leadership development Providing training open to the public through
collaboration with JICA and local universities, thus contributing to regional society
• In cooperation with Hiroki Addis Manufacturing S.C.
• Support for acquisition of sewing skills
• Support for organizational management
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